The document discusses how cities can attract talent through developing vibrant urban centers. It argues that knowledge, talent, innovation, connections, distinctiveness, and urban vitality are key factors. Cities promote knowledge through universities and the sharing of ideas. Talent is increasingly drawn to places with a high quality of life. Innovation benefits from connections between universities, companies, and a critical mass of people. Distinctiveness makes places unique and attractive. Building vibrant urban cores near universities can attract and retain young talent.

1. Attracting Talent Through the Development of Vibrant Urban Centers Joe Cortright January 2010

3. Knowledge

6. Cities promote knowledge, too “ Stadtluft macht frei”

7. Harnessing Knowledge

9. Talent

10. Returns to education have always been substantial Annual Earnings (Inflation-adjusted) 1975

11. But have increased sharply over the past 25 years Annual Earnings (Inflation-adjusted) 2003

12. This holds for cities, too

13. The Talent Dividend Akron Talent Dividend: $500 million annually

14. Middle of the Pack Attainment Adult four-year attainmetn rate, 2008

15. High enrollment 18 to 24 Year Olds in College Per 1000 Residents

16. Weakened by migration Net Domestic Migration, 2000 to 2008 Akron - 16,865 Cincinnati - 18,954 Cleveland -129,976 Columbus + 25,700 Indianapolis + 64,372 Pittsburgh - 57,928

18. Innovation

19. Above Average in Patents Patents per 10,000 workers

22. Connections

23. Civic Engagement Percent of Adults Voting in 2008

25. Distinctiveness

27. Weirdness Index Difference from US Average (Composite Score)

30. Recreationally-Minded In the late 60s the jogging craze takes off in many towns led by Eugene Oregon A guy starts selling Japanese running shoes out of the back of his station wagon

31. Urban Vitality

32. Gaining young talent Rank Metropolitan Area Change, 1990-2000 2 Charlotte, NC MSA 56.6% 3 Austin--San Marcos, TX MSA 56.2% 4 Portland—Vancouver--Salem, OR--WA CMSA 50.0% 5 Atlanta, GA MSA 46.2% 6 Denver--Boulder--Greeley, CO CMSA 40.1% 42 St. Louis, MO, MSA -0.7% 45 New Orleans, LA MSA -4.3% 49 Providence, RI MSA -7.0% Change in College Educated 25-34s

33. Close-in Neighborhoods Key Concentration of College-educated 25-34 year-olds 3 miles from CBD Growth of 25 to 34 year-olds 1990 to 2000 +30 Percent Share of 25 to 34 year-olds with a 4-year degree 54 Percent

35. Green Dividend How urban form and transit enable people to drive less, saving money that gets spent locally, helping foster urban economic growth

36. Cycling to Work Percent of Journeys to Work by Bicycle, 2008

38. Improving Walkability Adds $10,000 to $30,000 to Home Values

39. Implications of City Vitals

47. DUMMY 18 to 24 Year Olds in College Per 1000 Residents

48. Patents

49. Start-ups, spinoffs in high tech © Heike Mayer. 2002 -- used by permission 2002

50. The universe is expanding © Heike Mayer. 2008 -- used by permission 2008