The document discusses the growing global tobacco epidemic and the international response. It outlines how tobacco companies have expanded globally through free trade policies and marketing. The tobacco industry lobbies governments to protect profits. Tobacco use impoverishes individuals, families and countries by reducing spending on necessities, increasing healthcare costs, and lowering productivity. The Framework Convention on Tobacco Control (FCTC) was established as the first international public health treaty to address these issues. Civil society organizations play a key role in supporting FCTC ratification and implementation.

1. The Growing Global Tobacco Epidemic and the International Response Ross Hammond Campaign for Tobacco-Free Kids University of Washington 2 May 2007

2. 1. Tobacco & Globalization 2. Tobacco & Poverty 3. The Global Toll 4. The International Response

4. “ Tobacco exports should be expanded aggressively, because Americans are smoking less.” -- U.S. Vice-President Dan Quayle, 1990

8. Philip Morris Tobacco Revenue & Select Country GDPs (2000) Source: Philip Morris, World Bank Philip Morris US$ billions Czech Rep Kenya Senegal Sri Lanka Costa Rica Hungary

12. Global Communications & Marketing

13. Traffic Lights in Bucharest, Romania

15. “ This is a market with tremendous potential. The rate of population growth is 2.2. percent each year, and 40 percent of the population is under 18.” -- Philip Morris Turkey, 1997

17. Thailand

18. “ Give me an amerika” Czech slang for a good cigarette

20. “ Tobacco use is unlike other threats to global health. Infectious diseases do not employ multinational public relations firms. There are no front groups to promote the spread of cholera. Mosquitoes have no lobbyists .” -- WHO Zeltner Report, 2000

22. 2. Tobacco & Poverty

35. 3. The Global Toll

36. Global Causes of Death * WHO World Health Report 2002

37. The Coming Epidemic

42. FCTC: Key Provisions `

43. Enact comprehensive bans on tobacco advertising, promotion & sponsorship within 5 years of ratification (some exceptions) Pakistan Japan Thailand

44. Place rotating health warnings on packs that cover 30% or more of the package and can include pictures or pictograms

45. Ban the use of misleading and deceptive terms such as "light" and "mild"

46. Protect citizens from exposure to tobacco smoke in workplaces, public transport and indoor public places

49. “ The participation of civil society is essential in achieving the objective of the Convention and its protocols.”

50. STAGED EVENTS DURING FCTC MEETINGS

51. Issued Daily Report Card

53. ENCOURAGE COUNTRY-LEVEL ADVOCACY

55. MONITOR COUNTRY COMPLIANCE

61. MORE INFORMATION: www.fctc.org www.tobaccofreekids.org Yach, Wipfli, Hammond & Glantz, “Globalization and Tobacco” in Ichiro Kawachi & Sarah Wamala eds., Globalization and Health , London: Oxford University Press (2006).