Created by the Creative Class Group for Dayton CREATE (www.daytoncreate.org), this presentation shows the regions strengths and weaknesses according to the economic development theories of Richard Florida.

1. Building Regional Prosperity – A 4T Approach Dayton-Springfield, OH

2. A thriving community starts… with a diverse high-performing economy: Service Working Creative

3. U.S. Workforce: A Growing Creative Economy Source: U.S. Bureau of Labor Statistics, 2006. Creative Class Group, 2008. Workers Workforce % Wages % Creative 40 million 30.3% 48.9% Service 48.6 million 46.1% 31.1% Working 24.6 million 23.3% 19.9%

6. What drives a prosperous economy? People are the MAIN driver of economic development !

7. But it takes more than jobs to attract talent.

8. To attract talent a region needs, Tolerance : A supportive environment for diverse self-expression Technology : Accessible mechanisms for people to turn their talent into market or public goods. Territorial Assets : Quality of place

9. Regional Growth & Prosperity creativeclass SM A 4T Economic Strategy Talent Technology Territory Assets Tolerance

10. What’s an LQ? Location Quotient - Compares the concentration of a community’s asset to the national average. For example:

11. creativeclass SM How to read an LQ: 1.25 < SIGNIFICANTLY ABOVE the National Average 1.00 < Above the National Average 1.00 = EQUALS the NATIONAL AVERE 1.00 > Below the National Average 0.75 < SIGNIFICANTLY BELOW the National Average Location Quotient - Compares the concentration of a community’s asset to the national average.

12. Overall Measures…

13. creativeclass SM Our list of Overall Indicators is provided to furnish a traditional barometer of a community’s economic performance. Benchmark communities were selected from The Rise of the Creative Class, Creativity Index and suggested communities from the Dayton Dvelopment Coalition. Overall Measures

14. Creativity Index Source: Creative Class Group, 2008. Note: Dayton MSA was used.

15. Population (2006) Source: U.S. American Community Survey, 2006. CCG, 2008

16. Population Growth (2000-2006) Source: U.S. American Community Survey, 2006. U.S. Census, 2000. CCG, 2008

17. Population Growth (2005-2006) Source: U.S. American Community Survey, 2005-2006. CCG, 2008

18. Median Household Income (2006) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

19. Median Household Income (2006) (% above or below U.S. average) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

20. Median Family Income (2006) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

21. Median Family Income (2006) (% above or below U.S. average) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

22. Median Per Capita Income (2006) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

23. Median Per Capita Income (2006) (% above or below U.S. average) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

24. 1-Year Job Growth (2005-2006) (# of new jobs) Source: Bureau of Labor Statistics, 2005-2006. CCG, 2008

25. 1-Year Job Growth % (2005-2006) Source: Bureau of Labor Statistics, 2005-2006. CCG, 2008

26. 5-Year Job Growth (2001-2006) (# of new jobs) Source: Bureau of Labor Statistics, 2001-2006. CCG, 2008

27. 5-Year Job Growth % (2001-2006) Source: Bureau of Labor Statistics, 2001-2006. CCG, 2008

28. Unemployment Rate % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

29. Technology…

30. Technology Your technology assets are a critical component of your community’s ability to thrive in the creative economy. Remember, technological assets include infrastructure that helps residents express themselves. How can and does your community facilitate the transfer of ideas into marketable products? Does your community have a Technology Council or an Angel Investor network?

31. Tech Index Source: Creative Class Group, 2008. Note: Dayton MSA was used.

32. Firm Growth % (2003-2005) Source: U.S. Census, County Business Patterns, 2003-2005. CCG, 2008

33. Professional and Tech Firm Growth % (2003-2005) Source: U.S. Census, County Business Patterns, 2003-2005. CCG, 2008

34. Milken Tech Index Source: Milken Institute, 2007. Note: Dayton MSA was used.

35. Talent…

36. All of our work indicates that talent and a community’s ability to attract and retain talent is the defining issue of the creative economy. If your community is performing well on the talent indicators, what are the reasons for this success and what are the talent assets that you can continue to grow further? If your community is performing less than robustly on the talent indicators what innovative strategies and initiatives are you working on to address this significant challenge? Talent Indicators

37. Talent Index Source: Creative Class Group, 2008. Note: Dayton MSA was used.

38. Creative Class % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

39. Super Creative Class % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

40. Service Sector % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

41. Working Sector % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

42. Creative Class (2006) (per sq. mile) Source: Bureau of Labor Statistics, 2006. CCG, 2008

43. Super Creative Class (2006) (per sq. mile) Source: Bureau of Labor Statistics, 2006. CCG, 2008

44. Service Sector (2006) (per sq. mile) Source: Bureau of Labor Statistics, 2006. CCG, 2008

45. Working Sector (2006) (per sq. mile) Source: Bureau of Labor Statistics, 2006. CCG, 2008

46. Future Talent % (2006) (% of population 18-34) Source: U.S. American Community Survey, 2006. U.S. Census, 2000. CCG, 2008

47. Median Age (2006) Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

48. High School Diploma (2006) (% of workforce) Source: U.S. Census, American Community Survey, 2006.

49. Associates Degree (2006) (% of workforce) Source: U.S. Census, American Community Survey, 2006.

50. Bachelors Degree (2006) (% of workforce) Source: U.S. Census, American Community Survey, 2006.

51. Advanced Degree (2006) (% of workforce) Source: U.S. Census, American Community Survey, 2006.

52. BA and Above (2006) (% of workforce) Source: U.S. Census, American Community Survey, 2006.

53. Brain Drain Index Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

54. Tolerance…

55. All of our work indicates that community’s with a tolerant environment, and environment that values the contributions of the greatest and most diverse portions of it’s population, are the communities best poised to thrive and achieve sustainability in the creative economy. Our work also clearly indicates that there is a direct correlation between a community’s tolerance and it’s ability to foster innovations in business, science and culture. Tolerance

56. Tolerance Index Source: Creative Class Group, 2008. Note: Dayton MSA was used.

57. Non-White & Non-Black Population % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

58. Hispanic Population % (2006) Source: Bureau of Labor Statistics, 2006. CCG, 2008

59. Melting Pot Index (2006) (% of foreign born residents) Source: Bureau of Labor Statistics, 2006. CCG, 2008

60. Inequality Index Source: Creative Class Group, 2008. Note: Dayton MSA was used.

61. Bohemian Index Source: Creative Class Group, 2008. Note: Dayton MSA was used.

62. Gay Index Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

63. Lesbian Index Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

64. Gay & Lesbian Index Source: U.S. American Community Survey, 2006. CCG, 2008 Note: Dayton MSA was used.

65. Territory Assets…

66. We define a community’s territory assets as its built environment combined with its natural environment…think buildings and trees. Territory

67. Median Housing Value (2007) Source: National Association of REALTORS, QIII 2007. Note: Dayton MSA was used.

68. Median Housing Value Growth % (2004-2007) N/A N/A Source: National Association of REALTORS, QIII 2007. Note: Dayton MSA was used.

69. Average Apartment Rent Source: ACCRA, Cost of Living Index, QIII, 2007. Note: Dayton MSA was used.

70. Cost of Living Index (National Average =100) Source: ACCRA, Cost of Living Index, QIII, 2007. Note: Dayton MSA was used.

71. Healthcare Cost Index (National Average =100) Source: ACCRA, Cost of Living Index, QIII, 2007. Note: Dayton MSA was used.

72. Mean Commute Time (2006) (in minutes) Source: U.S. Census, American Community Survey, 2006 Note: Dayton MSA was used.

73. Violent Crimes (2006) (# of crimes per 100K residents) Source: FBI Crime Statistics, 2006. Note: Dayton MSA was used. N/A

74. Property Crimes (2006) (# of crimes per 100K residents) Source: FBI Crime Statistics, 2006. Note: Dayton MSA was used.