Internet marketing and direct email

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INTERNET MARKETING Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com

Business & Technology Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other. -Bill Gates

Website Basics Research Planning Wireframe

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Who uses email? ____% of the demographic between the ages of __ to __, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years. — Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses

Makin’ a list, & checkin’ it twice

Subject Line You have _____ seconds or less to capture the attention and gain the interest of your readers.

Direct Email Research Objectives Planning

Benefits of Direct Email Email providers Statistics Landing pages

Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com

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The digital marketing landscape is constantly evolving, and it’s crucial for businesses to keep up with the latest trends to remain competitive. As we approach 2023, there are several key digital marketing trends that businesses should be aware of to stay ahead of the curve. In this blog post, we’ll explore these top digital marketing trends and how they can help businesses to grow and thrive in the coming years.

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The digital marketing landscape is constantly evolving, and it’s crucial for businesses to keep up with the latest trends to remain competitive. As we approach 2023, there are several key digital marketing trends that businesses should be aware of to stay ahead of the curve. In this blog post, we’ll explore these top digital marketing trends and how they can help businesses to grow and thrive in the coming years.

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Mobile email usage is growing exponentially, but how does it impact your business? This eye-opening educational session will provide you with the strategy and tactics you need to plan, execute and analyze successful mobile email marketing campaigns. Topics will cover: - Determining the value of your mobile audience - Crafting effective multi-platform campaigns - Preparing for increased mobile utilization - Assessing mobile email marketing effectiveness

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Scenario Overview Meal Times Lunch 11:30 break Back by 1pm Dinner 5:00 pm break Back by 6:30 pm Scenarios Scenario A – for odd numbered teams Banking industry Scenario B – for even numbered teams Research hospitals Unless otherwise noted all Figures are from the Textbook Using the methodologies in Chapters 6 - 9 Summarize the issues that face banks / research hospitals What types of policies are needed? What core principles apply here? What would be the best framework to use for a bank / research hospital? What User Domains should there be? Be sure to define who the groups are What files and folders containing what type of data should they have access to? How would you go about implementing the changes? Things to consider What assets are you protecting? Where is it stored? Local Central Cloud What communication processes are used? Email, Social media Web based What accesses your network? Automated devices IoT Artificial Intelligence BYOD Who are your users? Include in Summary Provide specific Examples of what has happened in the banking industry or research hospitals What happened? What solutions were implemented? What worked? What didn’t work? Policy Standards Procedures Guidelines Defines how an organization performs and conducts business functions and transactions with a desired outcome An established method implemented organization-wide Steps required to implement a process A parameter within which a policy, standard, or procedure is suggested Common Frameworks Control Objectives for Information and related Technology (COBIT) ISO/IEC 27000 series National Institute of Standards and Technology (NIST) Special Publications Example: SP 800-53, “Recommended Security Controls for Federal Information Systems and Organizations 10/19/2018 8 Choosing a Framework Describe the frameworks commonly used Explore the ones you think would work in your scenario Explain and describe the one you chose Can be an existing framework Combination of existing Your own creation Justify your decision ISO /IEC 27002 Foreward Information Security Policy Organization of information security Human resources security Asset management Access control Cryptography Physical and Environmental security Operations Security Communications Security System acquisition, development and maintenance Supplier relationships Incident management Business continuity management Compliance Access Control Policy Branch Access Control Policy Branch of a Policy and Standards Library 10/19/2018 11 External and Internal Factors Affecting Policies Policies must align with the business model or objective to be effective External factors Regulatory and governmental initiatives Include the regulations that affect your industry Internal factors Culture, support, and funding Describe the culture 10/19/2018 12 Core Principles Go through and select the core principles that apply How are you using them? What will it take to.

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

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Internet marketing and direct email

1. INTERNET MARKETING Melissa Stockstill, CMP Blog: MindKube.wordpress.com Website: www.MindKube.com

2. Business & Technology Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other. -Bill Gates

3. Website Basics Research Planning Wireframe

4.

5.

6.

7.

8. Website Content Relevance Graphics Video Copywriting

9. Who uses email? ____% of the demographic between the ages of __ to __, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years. — Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses

10. Makin’ a list, & checkin’ it twice

11. Subject Line You have _____ seconds or less to capture the attention and gain the interest of your readers.

12. Direct Email Research Objectives Planning

13. Benefits of Direct Email Email providers Statistics Landing pages

14. Thank you! Melissa Stockstill, CMP Website: MindKube.com Blog: MindKube.wordpress.com