1. Clickatell Mobile Messaging Trends Analysis How is the world of mobile messaging set to change in the coming years?

2. What does the future look like? TRENDS

5. Challenges What are the challenges for mobile messaging?

6. Indian mobile phone users are reducing their usage of SMS on the back of cheaper call rates Canadians will soon pay for incoming text messages, creating an obstacle to widespread adoption of mobile messaging for enterprises

7. SMS phishing, or SMiShing, is on the increase Because of SMS’ simple appearance it’s easy for fraudsters to imitate the SMSs sent by companies in order to gain sensitive personal or financial information

10. What is happening in the US? SMS in US

13. So what are people doing with SMS? Uses of SMS

14. Farmers in India receive up-to-date weather forecasts specific to their area via SMS A gas station in Minnesota uses SMS to alert customers to price hikes and special offers aimed at increasing customer retention

15. 20% of US physicians owning cell phones use them to access drug reference databases or drug dosage calculators Bristol airport sends passengers special offers via SMS - so far the duty free stores at the airport has seen a 50% increase in average spend

16. What are people saying about SMS? Word Cloud The tag cloud on the next page reflects the most commonly-used words in a sample of 20 articles about mobile messaging