Empowering Florida Families to get out and enjoy Florida! Presented By: Kay Stelling (407) 682-3037

About The Show

Statewide Distribution Model for 2010

- Broadcast Phase from July-Sept - Cable phase from Sept-Dec - Online phase from July-Dec

Broadcast

Distribution-Broadcast -The series will launch the first week of July on Broadcast television stations in Florida. There will be one airing per week for seven weeks per week per market. -Local stations will have vested interest in promoting the series, since local avails will be sold. -All are weekend runs with air times ranging from 6AM-6PM.

Cable

6.6 million Florida homes Distribution-Cable

Online Strategy

-We will be growing the HTDF social community with various social media servies. Social Media -Our primary focus will be building our Facebook, YouTube, and Twitter communities. -The integration of these platforms; with the HTDF website will be crucial for maintaining an interactive relationship with the current, and new followers of the show. Distribution-Online

howtoDoflorida.com Ad placement samples

Sponsorship Packages

Presenting Sponsor Category Exclusive

PRESENTING SPONSORSHIP -Our how to Do florida PRESENTING SPONSORSHIP offers top billing for your company. There’s no better visibility than being associated with the how to Do florida series title! -Viewers will hear your company name and see your logo at the open and close of every episode as well as see your commercial at the beginning and ending of the show.

PRESENTING SPONSORSHIP -The PRESENTING SPONSORSHIP extends to the how to Do florida website ads and promotions. This category exclusive sponsorship package offers you great “in-content” exposure and positive brand association with the series that discovers Florida treasures! -The how to Do florida affiliate network includes 10 local TV broadcast stations and Sun Sports network cable exposure across 10 DMA markets covering the entire state. The show will air a minimum of 46 times across the syndicated affiliates. (8 originals and minimum of 38 replays)

PRESENTING SPONSORSHIP includes: PRESENTING SPONSORSHIP -Product Placement - Producers will make efforts to place presenting sponsors’ product and/or mention presenting sponsor by name when appropriate. -At the beginning and ending billboard of each episode, you will receive a 5-second visual (PRESENTING SPONSOR LOGO) and a 5-second verbal announcement or tag-line while your logo appears with the show’s logo. “ In-Content” Exposure

- Your company will receive two 30-second spots: one in the first commercial break and one in the last break of each show. PRESENTING SPONSORSHIP Commercial Airings:

Your company will receive: -Inclusion on howtodoflorida.com “Show Sponsors” page -10-second pre-roll ID on four (4) “How to” videos featured on home page -Two rotating 125x125 ads through site -Header banner ad on home page -Exclusive use of web versions of all “How to” segments for your marketing purposes. -Logo and link on bi-monthly email newsletter sent to our opt-in email list how to Do florida will use the power of the broadcast show to drive web traffic. The show’s website, howtodoflorida.com, will quickly become a resource for how to enjoy Florida. The site will host select content from the show as well as forums and opportunities for viewers to interact. Web elements PRESENTING SPONSORSHIP

“ DIY Florida” Sponsorship

-Showcase your company’s experts and message with a category exclusive DO IT YOURSELF SPONSORSHIP (DIY) in the how to Do florida series! -Each week, this “in-content” custom produced 45-second DIY tip ties into the “How to” format of the series and makes your company a part of the show -The how to Do florida affiliate network includes 10 local TV broadcast stations and Sun Sports network cable exposure across 10 DMA markets covering the entire state. The show will air a minimum of 46 times across the syndicated affiliates. (8 originals and minimum of 38 replays) “ DIY Florida” Sponsorship

“ DIY Florida” Sponsorship -One 30-second commercial included in each episode of the how to Do florida series. Commercial airings: