24. The Case A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach - all of the European Union 27 countries Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience (45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
25. Analyses A pan European campaign to recruit the Managing Director of a European Union agency Geographical reach - all of the European Union 27 countries Challenges : Need to create and roll out a new visual image for the organization in line with EU standards, the revised recruitment charter and attracting not only on target audience ( 45+ yrs, experienced managers in the pharma industry, mobile, fluent in at least 3 languages of the EU, stints in senior public and private sector management position, etc) reaching also a slightly younger audience AND the new member states.
27. How to attract? Target Group Opportunity to broaden experience 58% Better career opportunities 46% Meet new people/build a new network 45% To have a better standard of living 38% Get to know different cultures 33%
28. How to attract? Target Group Total Index Opportunity to broaden experience 58% 61% 95 Better career opportunities 46% 52% 89 Meet new people/build a new network 45% 23% 194 To have a better standard of living 38% 46% 82 Get to know different cultures 33% 27% 124
29. How to reach? Target Group Total Index Search Engines 55% 48% 114 Foreign Recruitment Agencies 53% 34% 157 Corporate website of the company 48% 41% 116 People I know 46% 43% 108 International job boards 36% 43% 84 National job boards 31% 25% 123 International magazines 24% 11% 207 Job boards abroad 20% 34% 58 International newspapers 17% 15% 113 Online communities/Social networks 14% 35% 41 Local ambassy 8% 12% 67