Content is created by multiple authors across the business, and then manipulated by other departments for their own use and audience. This Content Conveyor Belt may be efficient, but is fraught with risk for content accuracy and consistency. Engineering creates feature specs, used by Tech Writers to create user documentation; user guides are used by Marketing to understand how to position the product and the subtle differences between features. With each author modifying information for their own use, who is in charge of ensuring that inconsistencies have not developed from one type of document to another? If Marketing changes a feature name to avoid a similarity to a competitor, does this change get relayed back up through the conveyor belt?

2. Christie Fidura Senior Product Marketing Manager for Terminology Solutions Avoiding the Content Conveyor Belt Trap: Enabling Interdepartmental Collaboration

5. A well known dialog box …

6. “ Use the [Alt]+[P] {…} to …” hotkey hot key shortcut key keyboard shortcut access key accelerator key keyboard accelerator

10. The Impact of Inconsistency for Global Content

16. Brand Penetration We communicate with customers over multiple channels Customers can easily spot inconsistencies between channels

19. Centralization = Communication

23. What Bridges the Business?

26. A Case Study

32. Thank you Christie Fidura [email_address] Copyright © 2007 SDL PLC. All rights reserved. SDL and the SDL Logo are trademarks or registered trademarks of SDL PLC or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.