2. The emergence of web 2.0 The idea of web 2.0 all began with a brainstorming session between O’Reilly and Media Live international. Even though web 2.0 sounds like a new version of the web, it was not there intention to do this, it was more of an effort to make the internet matter again after the .com burst. They new things were changing about the internet and web 2.0 was what was going to the change was going to be.