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A Presentation on Multi-Channel Marketing

Program Objectives ,[object Object],[object Object],[object Object],[object Object],Multi-Channel Marketing / OCDM Direct Marketing A 4-tier customer development process.

Locate New Customers ,[object Object],[object Object],[object Object],[object Object],Multi-Channel Marketing / OCDM Direct Marketing Use available data to find common factors between existing customers, and identify more like them. ,[object Object],[object Object]

Reach New Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Multi-Channel Marketing / OCDM Direct Marketing Through multi-channel marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retain Existing Customers Multi-Channel Marketing / OCDM Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Through effective triggered marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retain Existing Customers ,[object Object],[object Object],[object Object],[object Object],Multi-Channel Marketing / OCDM Direct Marketing Through Text Messaging ,[object Object],[object Object],[object Object]

The Benefits of Multi-Channel Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Multi-Channel Marketing / OCDM Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Developing a Multi-Channel Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],Multi-Channel Marketing / OCDM Direct Marketing

Using Web 2.0 for Direct Marketing Source: New Media Emergence in DM & Brand, DMA, 2008

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