Generation Y presentation 11 Jan 2008; N Pasha; C Flanagan

1. Naeema Pasha and Chris Flanagan Generation Y and Social Networking

2. Generations Every 18/19 years Common denominators -Pyschological -Social -Economic -Experiences in formative years (eg Vietnam war…) Reputations (eg Hippies in the 60s) Themes for market research…

3. How many Generations are around us?

11. What do these brands say to you?

12. Brand Promise - what the customer is assured of receiving, and the emotional and practical value that the customer can expect to enjoy as a result. This can be illustrated by a cause-and effect sequence that begins with the brands key messages and ends with the unique advantages or benefits it offers.

15. Summary CMS will help you with all key aspects of career planning and will fit around your own ideas and individual plans. What you want from a job and what you have to offer to an employer are BOTH important Employers value degrees, but also want a range of ‘transferable skills’ Knowing your skills + marketing yourself = Success

21. Further reading…