Future of Mobile Entertainment

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Some information to introduce a panel moderated at Ad:Tech Beijing on "Mobile Entertainment". Highlights some key China, US and Japan trends.

Technologie Business

Mobile Entertainment

What 3G, cheaper data and better devices might bring

Moderator | Benjamin Joffe

 10 years in Asia (Japan, Korea, China)

 Advisory | Plus Eight Star
 Innovation & Strategy Consulting

 Community | Mobile Monday Beijing
 Forum for Mobile Professionals

 Startup | Cmune
 Real-time 3D Social Gaming Startup

Since last year…

 What’s new in China?

Application Stores

China Mobile’s MM
(Mobile Market)
China Telecom
AppMarket

If it is any indication…

 What can we learn from Japan?

Why Japan?

 3G for 8 years!
 Launched in October 2001

 97% penetration of 3G
 109 million mobile users
 105 million 3G users

 >50% unlimited data plan subscribers

Before and After 3G in Japan

Million USD 2004 2007
1,186 1,140
1,200 1,091
1,000 862
800
568
600 500
419
400
204 225 185 229231
200 108
0
0

90% of digital music
sold in Japan is mobile

Digital music revenues in Japan

Source: Infinity Venture Partners, 2008

Mobile TV penetration >50%
50 million handsets (2006.4 - Now)

Mobile TV?
 Business model? It’s free!

 Users are happy (it’s free!)

 Broadcasters have more reach (one TV per person)

 Advertisers get more mileage (same price)

 Manufacturers sell mobiles (must have feature)

 Leaves out… mobile operators

Several best-selling novels in Japan in
2007 were written on mobile phones

Mobile novels?

One full bookshelf
for mobile novels
at Kinokuniya,
Japan’s largest
bookstores chain!

The two volumes of
this book “Koi zora”
(“Loving sky”) sold…

“Koi zora” sold over 2 million copies
(10 USD / book)

The paper version a
“by-product” of the
mobile version!

Three SNS companies listed in Japan

a. For over 1bln USD each
b. Profit margins 20~60%
c. Two of them purely mobile!

Chat room

WAP Brower Game

Info: finance,
Music player
book, news

E-mail Movie

Qzone (blog) Source: Inside Tencent Report 2009
www.plus8star.com

Mobile Facebook

 2009.06 | 3 million users?

 2009.01 | 20 million users

 2009.09 | 65 million users

 Revenue = 0?

Panelists
 Vivid N. Savitri
 Creative Director
 Trigger Shanghai

 Ringo Chan
 Vice President, Wireless
 Interactive Content Development & Distribution
 Turner International Asia Pacific Ltd.

 Harri Janhunen
 Director of Strategy
 Nokia China

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Future of Mobile Entertainment

1. Mobile Entertainment What 3G, cheaper data and better devices might bring

2. Moderator | Benjamin Joffe  10 years in Asia (Japan, Korea, China)  Advisory | Plus Eight Star  Innovation & Strategy Consulting  Community | Mobile Monday Beijing  Forum for Mobile Professionals  Startup | Cmune  Real-time 3D Social Gaming Startup

3. Expertise on Asia’s Digital Scene

4. Since last year…  What’s new in China?

5. 3G

6. iPhone

7. Application Stores China Mobile’s MM (Mobile Market) China Telecom AppMarket

8. Android & oPhone

9. Last but not least: MTK & Shanzhaiji

10. Sounds like the West?  Partly true.

11. If it is any indication…  What can we learn from Japan?

12. Why Japan?  3G for 8 years!  Launched in October 2001  97% penetration of 3G  109 million mobile users  105 million 3G users  >50% unlimited data plan subscribers

13. Before and After 3G in Japan Million USD 2004 2007 1,186 1,140 1,200 1,091 1,000 862 800 568 600 500 419 400 204 225 185 229231 200 108 0 0

14. 90% of digital music sold in Japan is mobile

15. Digital music revenues in Japan Source: Infinity Venture Partners, 2008

16. Mobile TV penetration >50% 50 million handsets (2006.4 - Now)

17. Mobile TV?  Business model? It’s free!  Users are happy (it’s free!)  Broadcasters have more reach (one TV per person)  Advertisers get more mileage (same price)  Manufacturers sell mobiles (must have feature)  Leaves out… mobile operators

18. Several best-selling novels in Japan in 2007 were written on mobile phones

19. Mobile novels? One full bookshelf for mobile novels at Kinokuniya, Japan’s largest bookstores chain!

20. The two volumes of this book “Koi zora” (“Loving sky”) sold…

21. “Koi zora” sold over 2 million copies (10 USD / book) The paper version a “by-product” of the mobile version!

22. Mobile SNS | Mobile Game Town

23.

24.

25. Three SNS companies listed in Japan a. For over 1bln USD each b. Profit margins 20~60% c. Two of them purely mobile!

26. Chat room WAP Brower Game Info: finance, Music player book, news E-mail Movie Qzone (blog) Source: Inside Tencent Report 2009 www.plus8star.com

27. Mobile Facebook  2009.06 | 3 million users?  2009.01 | 20 million users  2009.09 | 65 million users  Revenue = 0?

28. Panelists  Vivid N. Savitri  Creative Director  Trigger Shanghai  Ringo Chan  Vice President, Wireless  Interactive Content Development & Distribution  Turner International Asia Pacific Ltd.  Harri Janhunen  Director of Strategy  Nokia China

29.  Thank you!

Future of Mobile Entertainment

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