Startup nation seo-series-book-one

Search Engine
Optimization Series

BOOK ONE

Google Rocketship
How to Find the Money-Making
Keywords for Your SEO Campaign and
Discover Exactly What You Need to Do
to Crush Your Competition

Table of Contents Search Engine
Optimization Series

Introduction......................................................................................3-4

Chapter 1: The Right Approach to SEO..........................................5-7

Chapter 2: Keyword Research......................................................8-32

Chapter 3: What Does It Take to Be First?..................................34-40

Appendix A: SEO Cheat-Sheet. .......................................................41
.

Appendix B: SEO Tools...............................................................42-43
.

Appendix C: The Best Firefox Add-Ons for SEO........................44-45
.

Appendix D: How to Outsource Your SEO..................................46-47

Appendix E: Best SEO Resources...................................................48

Epilogue............................................................................................49

About StartupNation.........................................................................50
.

About Zeke Camusio........................................................................51

Copyright © 2009 StartupNation, LLC and Zeke Camusio. All rights reserved. The information in this document is
confidential and proprietary. No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form or by any means, except for brief quotations in reviews or articles, without prior written permission of the
publisher, StartupNation, LLC. Requests to the publisher for permission should be sent to books@startupnation.com.

2

Introduction Search Engine
Optimization Series

This book is a little different from most SEO (Search Engine Optimization) books out
there. This book won’t teach you about algorithms, the history of the search engines or
other information that has little bearing on your Google results. Instead, this book will
show you step-by-step how you can take your own website to the top of Google. Plain
and simple, this book is about getting you results. It will walk you through a step-by-
step blueprint that will take you to the top of Google and leave your competitors in the
dust, if you put it to action.

Excited? Great, let’s get started!

Book One: Google Rocketship - How to Find the Money-Making Keywords
for Your SEO Campaign and Discover Exactly What You Need to Do to Crush
Your Competition

This book is the first in StartupNation’s Search Engine Optimization Series
covering the most important aspects of SEO that will drive your business results.
This first part of the series will teach you about the right approach to SEO, keyword
research and competitive analysis.

The first chapter of the book will teach you a highly effective approach to SEO. It will
teach you about Black Hat SEO, and why you have to stay away from it. It will similarly
teach you about White Hat SEO, and why it’s so critical to your SEO success.

The second chapter will show you how to do keyword research. It will teach you why
keyword research is so important and how to do it right.

The third chapter is extremely important. It will show you what it takes to outrank your
competitors. You’ll learn how to evaluate your site and compare it against your top
competitors.

At the end of each chapter you will find a summary with the most important takeaways
of each section. No matter how well you think you know a certain topic, don’t skip it
and go directly to the summary. Each chapter will teach you at least one thing you
didn’t know, no matter how much of an expert you are.

At the end of the book you’ll find a cheat sheet that you can print and put against your wall
so you can see it every day. This cheat sheet will contain the step-by-step plan covered
in this book to ensure that you get real business value out of the recommendations
presented here not just today, but tomorrow and into the future as well.

continued on pg. 4

Copyright © 2009 StartupNation, LLC and Zeke Camusio. All rights reserved.

3

Introduction Search Engine
Optimization Series

You’ll also find some very cool bonuses towards the end of the book. Use them.
Leverage them. And drive your SEO results even further!

The Rest of the Series

The second book of the series, Google Rocketship - How to Make a Website and
Create Content that Google and Your Visitors Love, will teach you how to optimize
your site to increase your search engine rankings. It will also instruct you on content
creation and how to create great content that will get you thousands of organic links
and will help you become an authority in your field.

The third book of the series, Google Rocketship - The Definitive Step-by-Step
Guide to Getting Thousands of Great Links and Dominating Your Market in
No Time Flat, will teach you the importance of link building and will walk you through
the most effective link building tactics. It will also guide you through measurement of
your SEO campaigns so you can see exactly how much you are investing in SEO and
how much you are getting in return.

StartupNation and Zeke Camusio

To help you master SEO and send your Google rankings skyward, StartupNation
has partnered with Zeke Camusio of The Outsourcing Company in bringing you this
exclusive SEO book series. We are confident that you will find the series to be highly
valuable in increasing your online visibility and website traffic. And we look forward to
any feedback you may have at books@startupnation.com to help us customize future
books in line with your specific interests.

Invaluable Advice

And here is one piece of invaluable advice: you won’t get high rankings by just reading
this book; you have to DO what’s in it. That’s how you should use this book. You
should do what’s explained in each chapter as you read the book. If you just read it
and decide to do SEO later, “maybe one day,” it’s never going to happen.

Get to work, rank high, grow your business and have fun!


4

Chapter 1:
The Right Approach Search Engine
to SEO Optimization Series

You’ve probably heard about “Black Hat SEO” and “White Hat SEO”. The former is the
“unethical” way of doing SEO and the latter is the “ethical” way. The most effective
approach to SEO, however, is “Aggressive White Hat,” which stays away from shady
tactics and focuses on aggressively leveraging ethical, White Hat tactics.

What is Black Hat SEO?

In order to avert potential penalization by Google, these are some of the things you
need to stay away from when conducting SEO:

Keyword stuffing (putting your keywords all over your website,
even where they don’t make sense)
Hidden text (for example, white text on white background)
Cloaking (showing one thing to the search engines and
a different thing to your visitors)
Doorway pages (pages with no real content,
created solely to rank for a given keyword)
Black Hat Redirects (for example, creating a page with great content
and once it’s ranking high, redirect your traffic to your shopping cart page)

Basically, anything done with the purpose of deceiving the search engines will be
considered Black Hat. Stay away from it. You are a lot more likely to get hurt than to
gain something. You’ve been warned.
continued on pg. 6


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Chapter 1:

What is White Hat SEO?

Everything that adds real value to your website and your visitors is White Hat. Write
great content, post awesome videos, build tools, create a community and build a
valuable resource that people want to visit and tell all their friends about it.

What is Aggressive White Hat SEO?

Once you’ve learned what adds value to your website and your visitors, do a lot of it!
That’s what Aggressive White Hat SEO is.

You’ll see a lot of offers out there claiming that they can get you Number One rankings
for $100 overnight. Stay away from those offers, and don’t try to do things like that
yourself. SEO is a long-term investment. Go after the right keywords, build a great
website full of amazing content that people love spending time on and telling their
friends about. That’s the right way to do it. Don’t take shortcuts.

How Hard is SEO? How Much Time Should I Spend Doing It?

The time and effort that will take you to get to the top depends mostly on:

How competitive your market is

How much you know about SEO

Regardless of how competitive your market is, make an effort to spend at least 30
minutes each day working on SEO. When you make it to the top of Google, something
great will happen. You’ll start getting busy. Never again will you complain about not
having enough clients. So invest in yourself and work every day, for at least half an
hour, on ranking your site at the top.

There Is More Than One Way to Skin this Cat

If you’ve read other SEO books, blogs and manuals, you’ll find that the Aggressive
White Hat approach described in this series of books might be a little different than
others you’ve seen out there. That’s OK. The truth is that nobody has it all figured out
when it comes to SEO. Nobody owns Google (OK, Larry Page and Sergey Brin do, but
they don’t do SEO).
continued on pg. 7


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Chapter 1:

SEO is a very controversial field because nobody has all the answers. Google, Yahoo!
nor Microsoft will ever reveal their algorithms so most SEOs have different (but similar)
theories based on their findings. Some will say that duplicate content is not an issue
and some will differ; some always put meta keywords in their code and some don’t.
Don’t sweat the small stuff; the truth is that all of us agree on 95% of the things and the
other 5% doesn’t really make much of a difference most of the time.

The bottom line is that you will find a lot of contradictory information—the more you
learn, the more you’ll find, but don’t freak out. The basics are always the same. No
respectable SEO expert will advise that you get low quality links or that you get
duplicated content from other sites. Building a high quality site is always the priority.
When you find these contradictions, go with your common sense.

What if You Don’t Want to Do It Yourself?

After reading all this information and learning how to do SEO, you might find out that
you don’t want to do it yourself. That’s OK. Even if you hire someone, it’s always good
to understand what they are doing for you.

You can even do some kind of hybrid SEO. You can do some of the stuff and
outsource the tactics you don’t want to do. A lot of people do it this way.

One way or another, just make sure it gets done. You will find an appendix at the end
of the book with information on how much SEO agencies usually charge for each of
the tasks explained in this book.

Chapter’s Summary
Stay away from Black Hat SEO.

Commit to doing White Hat SEO for at least 30 minutes per day.

There’s a lot of mixed information about SEO. Don’t freak out.
If in doubt, follow your instinct.


7

Chapter 2:
Keyword Research Search Engine
Optimization Series

Keyword research is one of the most important parts of SEO. If you do it wrong, you’ll
be wasting a lot of time, money or both trying to rank for the wrong keywords.

Keyword Selection Criteria

In order of importance, these are the most critical things to consider when choosing
keywords:

Relevance (keyword relevant to your market)

Search volume (lots of people searching for that term)

Current ranking (if you are #11 for a high-volume keyword and #700
for another one, it might be wise to push for the former so you start getting
qualified traffic faster)

How NOT to Choose Your Keywords

Although many people will tell you that you should go after easy keywords (i.e.,
keywords without much competition), don’t. Keyword difficulty shouldn’t be the deciding
factor. Go after relevant keywords with high search volume. If they are difficult, all that
means is that you’ll have to work a little harder and will take you a little longer to rank
for them. But resist the temptation to feed your ego by becoming #1 for “red round
table with flower centerpiece”. Yes, you can be first overnight for that term, but nobody
is searching for it.
continued on pg. 9


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That being said, sometimes it’s useful to check the difficulty level of ranking high on a
keyword, so you can get an idea of how hard you’ll have to work for it. You can use the
SEOmoz Keyword Difficulty Tool, which is great but you need a membership, or the
SEOlogs Keyword Difficulty Check Tool, which is a little bit more basic but free.

SEO can be always done for free, but sometimes a few paid tools will make your
life a lot easier. With this in mind, this book will mention some paid tools for your
consideration but will also show you a way to do the same thing for free.

Step 1: Brainstorming

Let’s review a real life example, www.BaTangoTours.com, and let’s make it rank high.
BaTangoTours.com offers tango lessons in Buenos Aires, Argentina.

The first step is to create a seed list of keywords. To come up with these, ask yourself,
“How would my customers search for my products?” For this process, invite as many
members of your company as possible, explain your goal and have them identify as
many search terms as possible. Record the whole session and have someone extract
all the keywords and put them onto a list. Don’t let anyone judge the search terms that
others suggest. You will filter out the bad terms later; the goal of the session is to come
up with as many words as you can.

For example, the following is a sample seed list for BaTangoTours.com:

Tango tours Learn tango Dance tango

Tango Tango trip Tango travel

Tango vacations Tango holidays Tango classes

Tango lessons Argentina tango Tango Argentina

continued on pg. 10


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Step 2: Expand Your Keyword List

We are going to use three tools to find more keywords: Google Keyword Tool,
WordTracker and WebCEO. The latter is a desktop application that has free and
paid versions. The free version is very good and definitely enough for this keyword
research, but if you are serious about getting top rankings, you should consider buying
the full version.

The goal now is to expand the initial list of keywords. No matter how experienced
you are in SEO or how much you know your industry, it’s difficult to know all of the
keywords people use to find a company like yours. We need to optimize for the
keywords people search, not the ones we think they do.

Let’s try the Google Keyword Tool first.

Enter the seed keywords in the box, then the CAPTCHA code and hit the button
at the bottom.
continued on pg. 11


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This is what you’ll see:

The box on the right is our “keyword basket”; we’re going to “put” all the good
keywords we find there. At this point, let’s try to create a big list. Don’t worry too much
about the quality of the keywords. Just put as many as you can in your basket.

Sort the results by search volume, so you can start from high-volume searches and
move down to keywords with fewer searches.

After you’ve added several keywords to your basket, you’ll see a button like this:

Use it a few times to get more keywords related to the ones you already have
in your basket.
continued on pg. 12


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Then save the results to TXT:

Copy them and paste them right below your seed list. Now in your keyword list you’ll
have your seed list and keywords from the Google Tool. Next, use WordTracker and
WebCEO, and then this step will be completed.

Keyword research is not only good for SEO, but it’s also a great way to get ideas
for your business. For example, these are some of the keywords found through the
research process:

Buenos Aires tango (Who would have known that so many people
knew where they wanted to learn tango. More keyword research on
this market would be helpful.)

Tango club (Are people searching for tango clubs in Buenos Aires?
If so, this is a very interesting segment of the market.)

Tango festival (What a great idea! Maybe you could start your own
tango festival in Buenos Aires. More keyword research around this
term would be helpful.)

Tango shoes (Currently, this website is not in this market, but with 40,000+
people searching for this every month, maybe you can create a strategic
alliance with a tango shoes vendor and get commissions for each pair
of shoes you sell to your clients.)

Tango videos (If 18,000 people are searching for this every month, maybe this
would be an amazing way to attract a lot of qualified traffic.)

Do you get the idea? Do keyword research with an open mind and you’ll get a lot of
great ideas to grow your business.
continued on pg. 13


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When you find a market that really interests you, dig deeper. For example, let’s say you
like the idea of organizing a tango festival because the term “tango festival” has 40,500
searches. Then do a search for that keyword only:

Take a look at the 5th keyword on the list: Buenos Aires tango festival. Wow! That’s
a keyword to be very interested in. Doing some research you find out that there is a
tango festival in Buenos Aires every year and people from all over the world travel
to Argentina to be part of it. If you were first on Google for this keyword, maybe you
wouldn’t need to do any more marketing; that would be enough.

Are you starting to get an idea of what the “discovery phase” of keyword research
looks like? You start with some keywords you and your team came up with, and then
grow that list as big as you can so you can discover segments of your market that you
had no idea existed.
continued on pg. 14


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Let’s use WordTracker now:

These are the results:

continued on pg. 15


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Chapter 2:
Optimization Series

So you click on tango dance and these are more suggestions:

continued on pg. 16


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Go back and click on “argentine tango,” and this is what you get this time:

Pretty cool, huh? You should spend at least 4-6 hours finding more and more
keywords. This could be a little boring for some people, but you’ll spend the next
couple of months (or years) doing SEO and if you do it for the wrong keywords it will be
a complete waste of time.

Get as many keywords from WordTracker as you can and add them to your existing list.

continued on pg. 17


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Let’s use WebCEO now.

It works pretty much the same way as the previous two applications, but each of these
keyword tools gets data from different sources so it’s always smart to use more than
one tool.

Note that you can add keywords from a file, so feel free to import the list of keywords
we have so far to get more suggestions.

You can also use the option “1. Explore Niche” of the WebCEO software, which will
see what keywords your competitors are using and will give you more ideas for your
own research:

This is a great tool to sneak up on your competitors and get some great competitive
insights.

Keyword Discovery is a great (and paid) keyword research application; if budget is not
an issue, by all means get a subscription, but you can definitely do a great keyword
research job without it.
continued on pg. 18


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Keep this in mind: the Google Tool works best when you enter one keyword at a time.
If you want to find more keywords related to “tango festival”, search for that keyword
only. If you put it on a list with 10 other keywords, you will find a lot less keywords
related to “tango festival”.

The diagram above shows you how you always start your keyword discovery phase
from broad keywords (not too specific to what you offer but a high search volume) and
you move toward long-tail keywords (less searches but very specific and more relevant
to your offer).

This is the second phase (keyword discovery) process in a nutshell:

1. Run your seed list of keywords through Google Keywords Tool.

2. Add to the basket all the relevant keywords.

3. Write down (on a piece of paper) the most relevant keywords so you can do
further research later. I wrote down “learn tango”, “tango classes”, “tango
lessons”, “tango argentina”, “tango studio”, “tango travel”, “tango school”,
“tango tours” and “tango instruction.”

4. Do the same thing with WebCEO and WordTracker. Add the relevant keywords
to the Google Tool basket and write down more ideas on the piece of paper.

5. Now that you have a list of keywords in your basket and a list of keywords on
your paper list, dig deeper into all of the keywords you wrote down on the paper
to find more related keywords. Do it one at a time using the Google Keyword
Tool and add all the new findings to the basket. For example, if you run the
tool for “learn tango”, Google will show these words: “learn to tango”, “learn
argentine tango”, “learn how to tango”, “learn to dance tango”, etc. Add all these
to the basket and move on to the second keyword: “tango classes”.
continued on pg. 19

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Some of the keywords you should go after are:

Company name (e.g., Best Buy)

Generic names of products (e.g., digital cameras, flat screen TVs, etc.)

Products + attributes (e.g., affordable digital cameras,
pocket-size digital cameras, etc.)

Brand names (e.g., Sony digital cameras)

Models (e.g., Sony DSC50 digital camera)

Specials (e.g., digital camera free shipping)

Event-related keywords (e.g., Father’s Day gifts)

Product uses (e.g., corporate gifts, efficient-cooking products, etc.)

Action keywords (e.g., buy digital cameras)

Research keywords (e.g., Sony DSC50 reviews)

Problem-related keywords (e.g., how to lose weight)

If you want to be successful at SEO, you need to understand the buying cycle. Let’s
say you have a car dealership in Seattle, WA. You don’t want to go after the keyword
“car.” It’s extremely difficult, and people might be searching for that term for any of a
multitude of reasons, including:

They want to know what a car is

They want to learn how a car operates

They might be searching for Central African Republic (CAR)
or the California Association of Realtors (CAR)

They are looking for photos of cars

They like cars but don’t have the money to buy one

They are looking to buy a car
continued on pg. 20

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Even if the last option is the right one, it doesn’t mean that they are your market.

They might be looking to buy used cars and you sell new cars

They might be looking to buy a Ford and you sell Chrysler

They might be in Miami, FL and you are in Seattle, WA

A very small percentage of people performing online searches are ready to buy, and
these people go through a cycle like this:

Search What They Are Thinking
cars “What cars are there in the market?”
used cars “I know I want a used car, but which one?”
used Ford cars “I know I want a used Ford, but which one?”
Ford Taurus reviews “This car looks nice, let’s see what
other people think about it”
Ford dealerships in Seattle “People seem to love this car.
I’m going to go for a test drive”

When you do SEO (especially if you are on a budget) you have to start from the
bottom and work your way up. If you had a Ford car dealership in Seattle, you should
start working on “Seattle car dealership,” “Seattle Ford dealership,” “Seattle cars,”
etc., and once you have top 3 positions for these keywords you can start working on
ranking for “Ford Taurus reviews” and “used Ford cars.”

In this case it probably wouldn’t make a lot of sense to try to rank for “used cars” if you
can serve only the Seattle area. But if you are AutoTrader.com or Cars.com (two of the
most popular car marketplaces in the US) and can serve the whole American market,
by all means go for those broad keywords, because they are going to bring you huge
loads of traffic.
continued on pg. 21


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Step 3: Search Volume, Relevancy and Score

By now you should have anywhere between 100 and 1,000 keywords (unless you
have thousands of products, in which case you’ll probably have a few times that
much).

We are going to use Google Keyword Tool to get an idea how many searches each of
those keywords has.

First export all the keywords in your basket to a TXT file:

Copy all of them from the TXT file, paste them in the box at the top and set the options
as shown in the image below.

Hit the Get keyword ideas button.
continued on pg. 22


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In order to get more accurate search volume data, choose Exact Match
instead of Broad.

Go to the bottom of the page and export the keywords to an Excel CSV file.

Tip: Try removing the second and third columns and keep only the “Keywords” and
“Global Monthly Search Volume” columns.

Then add two more columns: Relevancy and Score. The relevancy is a grade from 0
to 100 that you can use to arbitrarily give to each keyword based on how likely people
searching for that term are to buy your products/services. For example, you may give
“tango” a 10 and “tango tours to Buenos Aires” a 100. And the formula for the score is:

Total Searches * Relevancy / 100

So if a keyword has 1,000 searches and you gave it a relevancy score of 50, the
formula would look like this:

1,000 * 50 / 100 = 500

This formula is useful because it takes into consideration the two most important
factors to choose keywords: relevancy and search volume.

continued on pg. 23


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This is what the spreadsheet looks like after sorting the results by Score.

Search Type of
Keywords Volume Relevancy Score Comments KW

tango 6,120,000 10 612,000 Too broad 1

tango argentino 165,000 40 66,000 Spanish Keyword. 2
My market is US.

argentine tango 110,000 50 55,000 Maybe just doing research 1

dance tango 135,000 40 54,000 Too broad 1

buenos aires tango 49,500 70 34,650 Good KW. Maybe doing 1
research, maybe ready to buy.

tango music 90,500 30 27,150 Too broad M

argentina tango 49,500 50 24,750 Maybe just doing research 1

tango argentina 49,500 50 24,750 Good KW. Maybe doing 2

tangos 201,000 10 20,100 Too broad M

tango lesson 33,100 50 16,550 Good KW. Indicates buying 1
intention, but where?

tango argentin 27,100 50 13,550 Good KW. Maybe doing M

tango lessons 22,200 50 11,100 Good KW. Indicates buying 1

tango dancing 27,100 40 10,840 Too broad 2

tango club 49,500 20 9,900 Not relevant, we’re not a M
tango club

the tango 90,500 10 9,050 Too broad M

tango festival 40,500 20 8,100 We don’t offer a festival M

learn tango 12,100 60 7,260 Good KW. Indicates buying 1

tango milonga 18,100 30 5,430 Not relevant M

Copyright © 2009 StartupNation, LLC and Zeke Camusio. All rights reserved. continued on pg. 24

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Search Type of

how to tango 9,900 50 4,950 OK KW. Looking for online 2
tutorials?

tango classes 8,100 60 4,860 Very good keyword? Looking 1
for local classes or Argentina?

learn to tango 8,100 50 4,050 Learn from where? Online, 2
from a DVD, from a teacher?

tango steps 12,100 30 3,630 Not relevant M

tango travel 3,600 80 2,880 Very relevant keyword! 1
Travel where?

argentinian tango 5,400 50 2,700 Doing research or looking 2
for a tour and lessons?

tango argentinian 5,400 50 2,700 Doing research or looking 2

the tango lesson 6,600 40 2,640 Not relevant M

tango class 4,400 60 2,640 Very good keyword? Looking 2

tango studio 4,400 60 2,640 Very good keyword? Looking 2

dance argentine 3,600 60 2,160 Doing research or looking 2
tango for a tour and lessons?

tango buenos 2,900 70 2,030 Very relevant 2
aires argentina

ballroom tango 6,600 30 1,980 Not relevant M

dance the tango 6,600 30 1,980 Not relevant M

argentine tango 2,400 80 1,920 Extremely relevant. 2
lessons

argentine tango 3,600 50 1,800 Doing research or looking 2
dance for a tour and lessons?


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Search Type of

argentine tango 2,900 60 1,740 Doing research or looking 2
dancing for a tour and lessons?

tango de argentina 3,600 40 1,440 Doing research or looking M

learn tango dance 2,400 60 1,440 Relevant. Learn where? How? 2

tango argentina 2,400 60 1,440 Misspelled. 2
buenos

tango in argentina 1,900 70 1,330 Very relevant. Research or 2
buying KW?

tango schoo 1,900 70 1,330 Local or maybe in Argentina? 2

tango dancers 6,600 20 1,320 Not relevant M

tango tour 1,600 80 1,280 Very relevant. Tour to where? 2

aires argentina tango 2,400 50 1,200 Misspelled. M

argentine tango music 2,900 40 1,160 Doing research or looking M

tango dance lessons 1,900 60 1,140 Local or maybe in Argentina? 2

modern tango 3,600 30 1,080 Not relevant M

tango ballet 3,600 30 1,080 Not relevant M

tango tours 1,300 80 1,040 Very relevant. Tour to where? 2

argentine tango lesson 1,600 60 960 In Argentina or Argentine 2
Tango lesson somewhere else?

learn to dance tango 1,900 50 950 Learn how? M

tango dancer 4,400 20 880 Not relevant M

tango en argentina 1,600 50 800 Spanish Keyword. 2
My market is US.

the argentine tango 2,400 30 720 Research keyword maybe? M


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Search Type of

tango lessons 720 100 720 Extremely relevant. 2
buenos aires

learn argentine tango 880 70 616 Where? How? 2

escuela argentina 1,000 60 600 Relevant KW but in Spanish. 2
de tango We’re after the US market.

learn how to tango 1,000 60 600 Learn how? 2

learning tango 1,000 60 600 Learn how? 2

tango dance lesson 1,000 60 600 Online lessons, CD, DVD, 2
local or in Argentina maybe?

tango instruction 1,000 60 600 Where? How? 2

argentina tango dance 1,600 30 480 Research keyword maybe? M

tango dance argentina 1,600 30 480 Not relevant M

tango lessons argentina 480 100 480 Extremely relevant. 2

argentine tango classes 720 60 432 Where? How? 2

argentina tango lessons 480 90 432 Where? How? 2

learn the tango 720 50 360 Where? How? 2

professional 720 50 360 Research keyword maybe? 2
argentine tango

tango academy 720 50 360 Located where? 2

tango dance classes 720 50 360 Where? How? 2

tango events 720 50 360 Where? What kind of events? 2

continued on pg. 27


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Search Type of

tango holiday 590 60 354 Relevant. Holidays where? 2

tango holidays 590 60 354 Relevant. Holidays where? 2

argentina tango show 480 70 336 Very relevant, although our 2
market isn’t shows but lessons

tango dances 1,600 20 320 Not relevant M

tango classes 320 100 320 Extremely relevant. 2
buenos aires

argentina tango music 1,000 30 300 Research keyword maybe? M

tango of argentina 590 50 295 Research keyword maybe? 2

tango dancing lessons 480 60 288 Where? How? 2

ballroom dance tango 1,300 20 260 Not relevant M

argentina tango lesson 260 100 260 Extremely relevant. 2

tango dance class 390 50 195 Where? How? 2

tango schools 390 50 195 Where? 2

argentinean tango 590 30 177 Research keyword maybe? M

tango argentinean 590 30 177 Research keyword maybe? M

tango from argentina 590 30 177 Research keyword maybe? M

tangos argentina 880 20 176 Not relevant M

tango trip 260 60 156 Trip to where? 2

tango school 140 100 140 Extremely relevant. 2
buenos aires

tango tour 140 100 140 Extremely relevant. 2
buenos aires

tango tours 140 100 140 Extremely relevant. 2
buenos aires


27

Chapter 2:
Optimization Series

Search Type of

argentine tango video 1,000 10 100 Not relevant M

tango vacations 140 70 98 Vacations where? 2

tango instructions 480 20 96 Not relevant M

argentine tango school 91 100 91 Extremely relevant. 2

tango school buenos 140 60 84 Misspelled. 2

argentine tango instruction 260 30 78 Not relevant. M

tango vacation 110 70 77 Vacations where? 2

tango dance instruction 210 30 63 Where? How? M

argentina tango dancers 590 10 59 Not relevant M

tango chicago 40,500 0 - We are not in Chicago M

tango shoes 40,500 0 - We don’t sell shoes M

tango video 40,500 0 - We don’t have videos on the site M

tango videos 18,100 0 - We don’t have videos on the site M

tango clips 1,300 0 - Not relevant M

For now, don’t pay attention to the last column. The Comments column is included above so you can
see the underlying thought process when assigning a relevancy value to each of the keywords; you
don’t need to include that column in your spreadsheet.
continued on pg. 29


28

Chapter 2:
Optimization Series

Step 4: Choosing the Primary Keywords, Secondary Keywords and
Keywords Modifiers

Although the formula used above is very useful, ultimately you have to make your own
decisions using your market knowledge and common sense.

Our goal is to choose 5-10 primary keywords, 20-60 secondary keywords and a few
keyword modifiers.

Primary keywords: the keywords with the best score. These are highly relevant
and have a large search volume. How to tell if a keyword is a primary keyword?
Easy; if you are first on Google for one of the primary keywords you choose, your
business will do great even if you don’t do any other kind of marketing. If a keyword
follows into this category, it’s a primary keyword. If you were first on Google for
“tango”, a term with over 6 million searches, you’d get about 2 million unique
visitors per month and 2,000 new customers per month at a 0.1% conversion rate.
That’s how you know that’s a primary keyword.

Secondary keywords: these are keywords with lower search volume but extremely
relevant, or keywords that are good but not good enough to be primary keywords.
If you are getting started with SEO or you don’t have a big budget, don’t choose
more than 3-5 primary keywords because you will be spreading too thin instead of
focusing efforts. Sometimes deciding if a keyword will be primary or secondary is
an arbitrary decision and the only way to know if it was a good decision is to test
both and see which one has the highest conversion rate. For now, though, go with
your instinct; it’s a lot more reliable than any keyword research tool.

Keyword modifiers: these are words that could go before, after or in the middle of
a primary or secondary keyword. For example, one of the secondary keywords
used in this case study is “tango vacations.” One of the modifiers could be “in
Argentina” (as in “tango vacations in Argentina”) or “affordable” (as in “affordable
tango vacations”).

Now take a look at the last column of the spreadsheet and you’ll see 1s, 2s and Ms.
Those are the indicators for primary keywords, secondary keywords and keyword
modifiers, respectively.
continued on pg. 30


29

Chapter 2:
Optimization Series

These are the main keywords:

Keywords

Tango argentine tango dance tango
buenos aires tango argentina tango tango lesson
tango lessons learn tango tango classes
tango travel

These are the secondary keywords:

tango argentino tango dance lesson
tango argentina tango instruction
tango dancing tango lessons argentina
how to tango argentine tango classes
learn to tango argentina tango lessons
argentinian tango learn the tango
tango argentinian professional argentine tango
tango class tango academy
tango studio tango dance classes
dance argentine tango tango events
tango buenos aires argentina tango holiday
argentine tango lessons tango holidays
argentine tango dance argentina tango show
argentine tango dancing tango classes buenos aires
learn tango dance tango of argentina
tango argentina buenos tango dancing lessons
tango in argentina argentina tango lesson
tango school tango dance class
tango tour tango schools
tango dance lessons tango trip
tango tours tango school buenos aires
argentine tango lesson tango tour buenos aires
tango en argentina tango tours buenos aires
tango lessons buenos aires tango vacations
learn argentine tango argentine tango school
escuela argentina de tango tango school buenos
learn how to tango tango vacation
learning tango

continued on pg. 31


30

Chapter 2:
Optimization Series

Now, for the modifiers, you have to “process” the list and break it down into three
smaller lists: Beginning (at the beginning of the keyword), Middle (in the middle of the
keyword) and End (at the end of the keyword).

This is a sample list of keyword modifiers:

Beginning
Ballroom ballroom tango
dance the dance the tango
Modern modern tango
learn to dance learn to dance tango
Argentinean argentinean tango

Middle
- -

End
Music tango music
Club tango club
Festival tango festival
Milonga tango milonga
Steps tango steps
de argentina tango de argentina
Dancers tango dancers
Ballet tango ballet
from argentina tango from argentina
Video tango video
Instructions tango instructions
Shoes tango shoes
clips tango clips

continued on pg. 32


31

Chapter 2:
Optimization Series

In this case there weren’t Middle modifiers, but if we were selling used cars, “used Ford
cars” would be a nice keyword and “Ford” would be a Middle modifier.

The second column shows how these modifiers should be used in the content we are
going to create.

Some common modifiers:

Attributes (e.g., free, affordable, cheap, used, high-end, professional, etc.)
Intention (e.g., buy, purchase, order, etc.)

Online (as in “buy an iPod online”)
Local markets (e.g., web designer in Alabama, in Colorado, in Seattle, etc.)

Specific market segments (e.g., immigration lawyers, divorce lawyers, web
design for realtors, web design for attorneys, etc.)

Congratulations, you’ve finished your keyword research! Sure, it was a lot of work, but
every second you’ve spent doing keyword research will pay off big time down the road.

continued on pg. 33


32

Chapter 2:
Optimization Series

Chapter’s Summary
Keyword research is extremely important; spend as much time as you need
to get it right.

Choose keywords according to their search volume and relevancy. Don’t worry
about how competitive they are. A competitive keyword just means that you’ll
have to work harder and it will take a little longer.

Head keywords are broad and have high search volumes; long-tail keywords
are a lot more specific and have lower search volumes.

If you want to make the most out of your SEO campaign, you need to understand
the buying process and how people research and buy online.

Get together with your team and brainstorm keyword ideas. Create your seed
list of keywords.

Use the Google Keyword Tool to add relevant keywords to your basket.

On a piece of paper, write down the keywords you need to dig deeper to find their
variations. Use Google Keyword Tool, WordTracker and WebCEO to get ideas.

Dig deeper into these keywords and come up with variations. Add these to
the basket too.

Find out the search volume for each keyword. Assign a relevancy value and
calculate the score of each keyword.

Choose your primary keywords, secondary keywords and keyword modifiers.


33

Chapter 3:
What Does It Take Search Engine
to Be First Optimization Series

In order to outrank your competitors in Google, you need to beat them in these areas:

Indexed pages

Incoming links

Incoming links with the anchor text matching the keyword you want to rank for

Site age

Domain PageRank

Page optimization

If you beat your competitors in all those areas, you are 90% likely to rank above them.
There are some factors that could prevent this from happening, though, such as:

You have duplicate content issues

Your website structure is less than optimal

Your internal linking structure is horrible

The incoming links you have are from low-quality sites or link farms

Your incoming links are coming from sites that aren’t related to the topic of your site

You don’t have enough content around the keyword you want to rank for

You don’t have at least one page optimized for that keyword
continued on pg. 35

34

Chapter 3:
to Be First? Optimization Series

Is this too technical? Don’t worry. This book will explain all these things so even
a 5-year old can understand them.

First, let’s explore how you can find out each of these pieces of information. Then we’ll
go over the process of retrieving all this data for your website and the five highest
ranking websites for the keywords you are trying to rank.

Number of Indexed Pages

You can figure out how many pages on your site the search engines indexed by doing
a search. The syntax is different for Google, Yahoo and Bing. This is how it works:

Use Google for the preliminary report you create.

continued on pg. 36


35

Chapter 3:

Incoming Links

To find out how many websites link to yours, Yahoo Site Explorer is the best tool out
there. Let’s see it in action.

Make sure you set it up the way it’s shown above. This domain has 16,840 incoming
links. Work hard to get more (and better) incoming links than your competitors. By
better, this means generating the following types of incoming links:

From higher-authority sites

From sites that are related to yours

Links with the right anchor text (more information about anchor text below)

Incoming Links with Anchor Text Matching the Keyword You Want to Rank For

In case you don’t know what anchor text is, here’s an example:

The text in blue is a link. The anchor text is the text in the link. In this case, the anchor
text is “an exclusive community forum.”

How can you check how many links pointing to your site have the right anchor text? For a
useful paid tool, try SEOmoz Backlink Analysis (Membership is required, but their service
is awesome.). But if you want a free tool, Aaron Wall’s Backlink Analyzer is great, too.

So why is it important to get as many links as possible with the right anchor text?
Because if you wanted to rank for the keyword “dry cleaner in Seattle,” you’d rather
have only 100 links if 70% of them have “dry cleaner in Seattle” in the anchor text than
1,000 links if only 1% of them have that anchor text.
continued on pg. 37


36

Chapter 3:

Site Age

SEO for Firefox is a useful tool. As you could tell by its name, it’s a Firefox add-on. By
the way, if you don’t have Firefox, download it now! It’s crucial for SEO.

Let’s do a Google search for the keyword “pet gadgets.”

The first two websites are from February of 2003.
continued on pg. 38


37

Chapter 3:

Domain PageRank

We are going to get this information from the same search we did before.

The first website has a PageRank (PR) of 4 and the second one has a PR of 1.

Page Optimization

It’s really hard to rank for a keyword for which you have no optimized content. We
will learn later in this book how you can optimize a page and a site to rank for a given
keyword. For now, just make sure you understand that if you don’t optimize a page for
a certain keyword, ranking for it will take a lot more work.
continued on pg. 39


38

Chapter 3:

Take Action

Now that you understand how you can get all the information, it’s time to put together a
chart like the one below for each of your primary keywords.

tango tours

Incoming Indexed # of matching Site Page
Links Pages anchor texts age Rank

My site 20 8 12 02-09 1

www.Tango.com 159 79 347 07-02 2

www.TangoTour.com 209,000 44,200 522 08-05 8

www.TangoTours.com 559 38 1,076 12-04 3

www.TangoSite.com 2,450 669 254 03-99 3

www.MyTango.com 66 22 43 09-04 2

Remember that you need to create a chart like this for each primary keyword for which
you want to rank.

The chart above has dummy data, but it’s good enough for this case study. Let’s
analyze each metric:

Incoming links: You (“my site”) have a lot fewer incoming links than your
competitors. You have to get a lot more.

Indexed pages: You have a lot fewer indexed pages too. You need to get
more pages indexed.

Number of matching anchor texts: The site has only 12 links pointing to site from
external sites with the anchor text “tango tours.” You should get a lot more.

Site age: Your site is a lot younger that your competitors’. There’s not much
that can be done here. You’ll just have to get more and better links, and more
pages indexed.

PageRank: Is lower than all the top 5 ranking sites. PageRank can be increased
by getting more links. continued on pg. 40


39

Chapter 3:

So, What Should You Do Now?

There are three things you need to do to outrank competitors:

Optimize current and future content (more information in the next chapter)

Get a lot of great links

Create more optimized content and get it indexed

Chapter’s Summary
You need to uncover the PageRank, Number of Indexed Pages, Number of
Incoming Links, Number of Incoming Links with Right Anchor Text, and Age
Site for your site and the 5 sites ranking at the top for your primary keywords
(you can do it for the 10 top rankings if you want).

You need to beat your competitors in all these areas (or as many as possible).

You also need to have optimized content for each of the keywords you want
to rank, because if you have one million pages indexed, one million incoming
links, and you want to rank for “tango tours” with a soccer site, it’s not going to
happen. We will address onsite optimization and content creation in the
subsequent book in this SEO series.


40

Appendix A:
SEO Cheat-Sheet Search Engine
Optimization Series


41

Appendix B:
SEO Tools Search Engine
Optimization Series

SEObook Rank Checker http://tools.seobook.com/firefox/rank-checker/
This amazing Firefox extension allows you to check your search engine rankings in
seconds. Just enter your website URL, the keywords, and find out your positions for
Google, Yahoo, and Bing.

SEO for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html
This tool is awesome. It lets you see relevant data about the best ranked websites
for a given keyword. Once you understand why others are ranking so well, you can
copy their strategy.

SEObook Toolbar http://tools.seobook.com/seo-toolbar/
Another great tool from Aaron Wall. It shows you very useful information such
as PageRank, incoming links, and traffic data.

Keyword Difficulty Tool http://www.seochat.com/seo-tools/keyword-difficulty/
This tool allows you to check how difficult it will be to rank for a certain keyword.

Page Analyzer http://seogeeks.info/
This tool allows you to check several vital metrics at once.

Keyword Density Analyzer http://ranks.nl/tools/spider.html
Excellent keyword density tool. This is another Keyword Density Analyzer tool.

Visual PageRank Tool http://www.iwebtool.com/visual_pagerank
A great way to see the PageRank of all the pages on your website.

Backlink Checker http://www.backlinkwatch.com/index.php
The most powerful free backlink tool available.

Keyword Competition Check Tool http://www.justsearching.co.uk/tools/keyword-competition/
You will love this one. Enter the keyword you want to rank for and you can
see an analysis of your top 10 competitors.

Robots.txt Generator http://www.seochat.com/seo-tools/robots-generator/
Use this tool to control what pages you want the search engines to index
from your website.

CopyScape http://www.copyscape.com/
Very useful service that allows you to check and avoid duplicate content.

continued on pg. 43


42

Appendix B:
SEO Tools Search Engine
Optimization Series

NameBoy http://www.nameboy.com/
Having your keywords in the URL of your website is very important. This cool
application suggests available domains based on the keywords for which you
want to rank.

Search Engine Optimization Analysis Tool http://www.seoworkers.com/tools/analyzer.html
A great way to analyze your pages and improve them for the search engines.

Search Engine Spider Simulator http://www.webconfs.com/search-engine-spider-simulator.php
This tool shows you a website just like the search engines see it.

Backlink Builder http://www.webconfs.com/backlink-builder.php
Very useful backlink tool. Enter a keyword and it returns a list of websites where
you can list your own site and get valuable backlinks.

Backlink Summary http://www.webconfs.com/backlink-summary.php
See who is linking to your competitors and ask them for links too.

Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
Hands down, the best free keyword tool available. Find related keywords and
find out the search volume of several keywords at once.

PageRank Search http://www.seochat.com/seo-tools/pagerank-search/
Sort search results by PageRank. Very cool.

SEOmoz SEO Tools http://www.seomoz.org/tools
Probably the best collection of SEO tools in the market. Some of them are
paid but most are free.


43

Appendix C:
The Best Firefox Search Engine
Add-Ons for SEO Optimization Series

SEO for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html
A useful tool that pulls data research right into Yahoo’s and Google’s search results
and includes some of the following features:

Page links – Shows estimated total number of links pointing to pages in Yahoo
Cached – Shows how many sites in Google are indexed
Provides Alexa site rankings
Gives PR stats (Google PageRank)
Bloglines – check out how many people are subscribed to certain blogs

SearchStatus 1.30 https://addons.mozilla.org/en-US/firefox/addon/321
Displays Google PageRank, Compete Ranking, Alexa Rank and SEOmoz
Linkscape mozRank in browser
Includes backward/related links
Fast keyword density analyzer

SeoQuake http://www.seoquake.com/guide.php?sln=en
Allows users/web developers to view large number of SE parameters
on the internet
SEO Toolbar – Parameters shown in separate toolbar in browser
SEObar – Shows values of parameters of web pages currently opened
in browser
Inclusion of parameters in SERPs (customized by users)

Page Speed http://code.google.com/speed/page-speed/
Used to evaluate web page performance
Web sites run faster – runs diagnostic tests
Reduces hosting costs and bandwidth
Performs tests on front-end code and web server configuration

SEOpen http://seopen.com/firefox-extension/
Yahoo and Google backlinks
Alexa traffic and backlinks
Page size and PR checker
HTML validator

yExplore https://addons.mozilla.org/en-US/firefox/addon/2336
Quickly accesses Yahoo Site explorer

Niche Watch Tool 1.0 https://addons.mozilla.org/en-US/firefox/addon/2279
Analyzes niche keyword competition
Gives backlink numbers, indexed pages, all in anchor, and page ranks
Builds high PR links – gain better search engine placement continued on pg. 45


44

Appendix C:
The Best Firefox Search Engine
Add-Ons for SEO Optimization Series

Firebug http://getfirebug.com/
Includes web development tools
Allows you to inspect and edit HTML
Monitor and debug CSS and Javascript in live web pages
Find and edit DOM (Direct Object Model) quickly

X-Ray 0.9 https://addons.mozilla.org/en-US/firefox/addon/1802
Allows you to easily see how site was created
View tags on web pages without seeing source codes
Displays class and ID names

Web Developer 1.1.8 https://addons.mozilla.org/en-US/firefox/addon/60
Includes many web developer tools
Adds toolbars and menu to browser

User Agent Switch 0.7.2 https://addons.mozilla.org/en-US/firefox/addon/59
Adds toolbar and menu buttons to switch user agent of browser
Allows access to sites that restrict access

Google Global http://www.redflymarketing.com/blog/google-global-view-results-different-locations/
Has over 20 features - views paid and organic searches from any location across the
globe:

Cities
Regions
IP addresses
US zip codes
Different languages

Alexa Sparky https://addons.mozilla.org/en-US/firefox/addons/policy/0/5362/40550
Shows Alexa information in your status bar
Provides Reach and Rank data about the sites you surf
Users can view web traffic metrics
Find out what sites are more popular than others
Allows you to web surf more efficiently – finds related links/sites
Won’t interrupt your web browsing

LinkChecker 0.6.3 https://addons.mozilla.org/en-US/firefox/addon/532
Checks validity of site links
Tool button can be added on browser for easier access
Uses color coding to highlight bad versus good links


45

Appendix D:
How to Outsource Search Engine
Your SEO Optimization Series

Probably after reading this book you realized that SEO is a lot of work and you don’t
want to do it yourself. If that’s the case, you didn’t waste your time reading this book.
You now know a lot about SEO and can keep your team on track. Luckily, there are
also a lot of excellent SEOs out there too. But, how do you choose the right one?

Understand What You Need and What Your Budget Can Buy
If I told you that I bought my last car for $10,000, would you think that it was cheap
or expensive? There’s no way to know unless I told what car I bought, right? It’s the
same way with SEO. You can’t just compare two companies based on price only.
That’s like saying that a $5,000 brand new Mercedes Benz is a worse deal than a
$4,000 used Ford Taurus just because it’s $1,000 cheaper.

There are SEO agencies for all kinds of clients. These are the three main segments:

Premium Agencies ($10,000+ per Month)
Pros: they have several SEOs and they’ve worked with huge websites and
in extremely competitive markets.
Cons: extremely expensive for the average company.

Medium-Sized Agencies ($1,000-$10,000 per Month)
Pros: affordable for average companies. Several years of experience in very
competitive markets.
Cons: maybe a little bit expensive for some startups. They won’t do such
a great job if you are in an extremely competitive industry.

Solo SEOs ($500 - $1,500 per Month)
Pros: very affordable.
Cons: most SEOs that charge this little are not that great. There are some
exceptions, of course.

Any of the options above is a good one. Analyze where your business is at the
moment and decide what kind of agency you need to hire.

Now I’m going to tell you who you DON’T have to hire:

SEOs that “guarantee” you’ll be on the first page.

Agencies that charge less than $500/month for their services. In this industry
more than many others, you get what you pay for.
continued on pg. 47


46

Appendix D:
How to Outsource Search Engine
Your SEO Optimization Series

Ask for Results
Ask every SEO agency you are evaluating for a list of top 3 Google rankings.
They should be able to provide you with at least 50 top 3 rankings for
competitive keywords. If they show you that they took a client to the first
position for “red and blue table supplier in Denver, CO”, you know what to do.

Ask for References
The best SEO agencies will be happy to give you the contact information of
at least 3 clients. Call them and ask them about their experience with the
agency. Ask for specifics. “They are really cool” means nothing. Ask them how
much their traffic increased, about their rankings and how responsive the
agency is when they have problems.

Ask About Their Tactics
After reading this book you should have a pretty clear idea of what is good
SEO. Ask the agencies you are considering about their approach to SEO. If
it’s slightly different to the one in this book, that’s OK. All SEOs have different
tactics and do things in different order. Ask them if they are going to be
creating content for you and what link building tactics they are going to use.
Ask these questions in person or over the phone because if you send an
email, they have time to do some research. You don’t want them to
experiment new tactics with you; you want them to know exactly what they’re
going to do for you.

Do They Speak “Geeky Language” or Business Language?
Do they talk about organic traffic and rankings only or do they also talk
about revenues, profit and sales? The best SEOs are business people and
understand that it’s all about business, not rankings.


47

Appendix E:
Best SEO Resources Search Engine
Optimization Series

StomperNet - www.stomperblog.com – The best SEO blog out there.
They have a great SEO training program: www.stomping2.com

SEOmoz – www.seomoz.org – Another excellent SEO blog. They have
an amazing SEO training program in DVD: www.seomoz.org/store/4

Search Engine Watch - http://searchenginewatch.com - SEO blog

Search Engine Land - http://searchengineland.com - SEO blog

Top Rank Blog - www.toprankblog.com - Internet marketing blog

Search Engine Guide - www.searchengineguide.com - SEO blog

Search Engine Journal - www.searchenginejournal.com - SEO blog

StartupNation Marketing - www.startupnation.com/Marketing/5/

Let’s Do It! – www.TheOutsourcingCompany.com/blog - This is The Outsourcing
Company blog. Don’t forget to subscribe to get an update every time a new article
is posted.


48

Epilogue Search Engine
Optimization Series

Now you know keyword research and competitive analysis. This is great. But nothing
will happen until you DO something. Only a handful of people who learn about SEO
actually apply what they have learned. Do your keyword research and identify what
you need to do to outrank your competitors. In the next book you’ll learn how to
optimize your website and create killer content.

See you there!


49

About Search Engine
Optimization Series

StartupNation.com provides over 175,000 pages of business advice and networking for
entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a service
founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop
shop for entrepreneurial success, including blogs from a host of experts, podcasts,
webcasts, eBooks, award-winning step-by-step advice, and more.

For more small business marketing information, tips and resources, visit:

StartupNation’s Marketing section
http://www.startupnation.com/Marketing/5/

StartupNation’s Marketing Forum
http://www.startupnation.com/NET_ROOT/community/forum.aspx?FID=3&PN=1

StartupNation’s Marketing Blogs
http://www.startupnation.com/blogs/index.php/category/marketing/

StartupNation’s Online Marketing section
http://www.startupnation.com/Online-Marketing/47/5/

StartupNation’s Search Optimization section
http://www.startupnation.com/Search-Optimization/60/7/

StartupNation’s 11 Steps to a Successful Website
http://www.startupnation.com/steps/66/create-successful-website.htm

StartupNation’s 5 Steps to Marketing Your Website
http://www.startupnation.com/steps/76/marketing-website.html


50

About Search Engine
Optimization Series

About Zeke Camusio

I’m a serial entrepreneur and Internet Marketing geek. I started six Internet-based
companies; four of them made a lot of money, two didn’t. I will probably start and
grow another 20 companies before I die. I just can’t help it. Every time I try to retire,
I get bored. I’m 26 years old and live in Aspen, Colorado, one of the most beautiful
places in the world.

My current company is called The Outsourcing Company,
www.TheOutsourcingCompany.com.
It’s an Internet Marketing agency with offices in Aspen, CO and New York.

I write an Internet Marketing blog called Let’s Do It!,
www.TheOutsourcingCompany.com/blog.
If you haven’t subscribed already, do it now!

You can also follow me on

Twitter http://twitter.com/ZekeCamusio
Facebook www.facebook.com/zekecamusio
LinkedIn www.linkedin.com/pub/zeke-camusio/a/b86/900

You can email me at info@TheOutsourcingCompany.com.

I want to know what you think about this book, so please shoot me an email. If you
liked it, please tell me why. If you think there’s something I could’ve done better,
tell me that too. If you need someone who can take care of your SEO, shoot me an
email. We aren’t always accepting new clients, but we open our doors to new clients
once in a while.

It was great meeting you and I’m thrilled that you’re going to be at the top of Google.

To the growth of your business,

Zeke

51

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