9. What you need to know to get in front of your competition!
• Who are your Top 10 hyper local
competitors?
• What is their internet strategy?
• How can I compete?
• What are my prospects searching
for and how are they going to
find me?
11. Link Building
• On Page/Off Page
• Social Networking
• Social Bookmarking
• Blog Commenting
• Article Marketing
• Directory Linking
• Press Releases
• Video Marketing
14. Social Media Marketing
Develop a strategy
Claim/setup local & social pages
Create a stream of quality content
Manage social media pages
Monitor & improve reputation
Engage & respond to customer/fans
Optimize it all for search engines
Track & analyze results
19. Facebook
• 1.1 Billion Users
• 665 Million Daily
Users
• 375 Million Photos
Uploaded/day
• 1 Million+
Advertisers
• 20 Minutes
Average Time/Visit
20. Twitter
• 241 Million Users
• 500 Million Tweets/Day
• 76% Mobile Users
• Open Platform w/ Tons
Of 3rd Party Tools
21. LinkedIn
• 277 Million Members - 2
New Members Per Second
• Average Age = 41
• Average Household Income
= $110,000
• 95% of Users College
Educated
• 37% hold Graduate Degrees
• 49% Business Decision
Makers
• C-Level Executives = 7.9%
• EVP/SVP = 6.5%
22. YouTube
• 1 Billion Monthly Uniques
• 73% Of Adults Are More
Likely To Make A Purchase
After Watching A Video
• Top 3 Reasons
1. Entertainment 60%
2. Research & Ed 30%
3. Tutorials 10%
30. Top 10 Advance Techniques
1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social
media, and clientele)
2. Build your list and social profiles with local business owners
(Chambers, BNI, LeTip, Toastmasters, Local Directories – See Screenshot -
http://goo.gl/EIMbg9 )
3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your
zip code (see screenshot – slide 32)
4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33)
5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups
6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on
their profiles
7. Connect your social profiles with the companies that are doing deals with
you/competitors. (Groupon and Living Social)
8. *Look up FourSquare "Specials“ (See Screenshot – slide 33)* (Favorite)
9. Build a list of the top 5-10 most active people on social media (who has the biggest and
most active email list) in your area (subscribe)
10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and
http://goo.gl/oRN4S5)
Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo
Pipes, Google Alerts, Local Newspapers, Talkwalker
Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google