http://www.GrowPlumbing.com - Above is a Grow Plumbing cast study detailing work with Courtesy Plumbing. Here is what the owner of Courtesy Plumbing, Jeff Taylor, said about his experiences with Gregg Towsley and Grow Plumbing. "Working with Gregg Towsley at Grow Plumbing has been a great experience and one that was definitely worth it. It’s a huge change in marketing from our old way of doing it, but it’s certainly paying off. The team is responsive. “Grow Plumbing has been successful in helping us get more phone calls and social media profiles operating efficiently. Grow Plumbing team is creative and always willing to find a solution for us. We wouldn’t have been able to fully capitalize on our investment without them.” -- Jeff Taylor, Owner Courtesy Plumbing

1. Digital Marketing……………………………………………………………………………………………………………………………………………………………………………………
CASE STUDY

2. 1970
Plumbing and
Drain Cleaning /
Small Business
Covina, CA
Courtesy Plumbing has been in business,
providing residential and commercial services
since 1970. Their valued customers know when
they choose Courtesy Plumbing, they will get
the job done right the first time and have the
best overall experience.
Courtesy Plumbing is an A+ rated company with
the BBB. We service The San Gabriel Valley
from Burbank to Ontario, Orange County, from
Seal Beach to Irvine, and all points in between.
www.CourtesyPlumbers.com

3. Deploy a digital marketing strategy to impact
lead generation and lower overall spending,
specifically, pay per click spending. Implement
an affordable long term solution for lead
generation which drives return on investment.
A plan to build a complete internet marketing
strategy was put into place. Several tactics,
including SEO, pay per click, social media
marketing, and email marketing were
implemented to drive qualified leads.
.
Courtesy Plumbing was spending too much
money on Google Adwords pay per click
advertising. Courtesy Plumbing’s strategy was
too heavily weighted on Yelp reviews and Yelp
advertising. The number of leads based upon
the rate of spending lead was not sustainable as
a lead generation model.
In the first six months, the goal was to use
digital media marketing to lower the overall
advertising spend budget. While the budget is
decreasing, the number of leads (phone calls)
will need to increase and continue to do so for
months/years following.

4. Why Work
……………………………………………………………..
With Grow Plumbing
Courtesy Plumbing choose to work with Grow Plumbing in order to
generate more qualified leads and lower the cost per lead. In order
to do this, the metrics that measure leads were defined, buyer
personas were built matching their target audience, and a
campaign and game plan were developed to attract, convert,
close, and delight each persona.
See What’s Possible With Your Marketing

5. The goal is to ramp up sustainable lead generation
efforts. Key performance indicators (KPI’s) were
established to measure success. The top three KPI’s are:
# of Leads, Cost Per Lead, and Conversion Rate.
As part of our extensive campaign development, we
built target market personas. Each persona includes:
who they are, what are their pain points, where they
can be found online, and what content will show them
that Courtesy Plumbing is the best fit for them..
A complete strategy was built for Courtesy Plumbing to
identify opportunities to attract, convert, close, and
delight each customer. The strategy starts with goals,
personas, keyword research, competitive analysis,
content creation, link building, social media marketing,
and email marketing.

6. •New SEO Optimized Website
•Landing Page Optimization
•Competitive Analysis
•Keyword Research
•Target Market Personas Created
Based upon the KPI’s (# of Leads, Cost Per Lead, and Conversion Rate) identified for Courtesy Plumbing, a
personalized campaign was deployed with the following strategies:
•Social Media Marketing
•Blog Content Creation
•150 Online Profiles Created
•Email Marketing
•Google Analytics

7. •Redesigned individual service pages and local geographic pages.
•Optimized landing pages for conversion to move prospects through the buying funnel.
•Included social icons in the top header to encourage social engagement.
•Updated value proposition content to showcase company size and depth of experience.
•Migrated HTML site to Wordpress for easy updates and content marketing.
•Installed Yoast SEO to update all page titles and meta data.

8. •73% Increased Visitors 2013vs2014
•210% Increase in Online Leads
•25% Less Spending on Marketing
•Lowered PPC Spending by 50% While
Increasing Leads by 150% in 2014
•1200% Increase in Social Media Reach
•Improved Conversation Rate to 27%

9. Courtesy Plumbing Achieved
Success with
Grow Plumbing
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