We deliver executive education on Social Media. Contact us at info@gtoeurope.com

1. GTO Europe

2. Workshop Facilitation Proposal

3. OurRemitis Clear – Bringthistolife!
1
2
3
4
5
3

4. Our Challenge – Do it in a maximum of 5 hours
4

5. Activate the Meeting – Keep it interactive
Keep users engaged at all stages!!!
Bringeveyone up tothesamelevel.
Break it up into bite size chunks. Precise and concise messages with key
take-aways
Provide examples and hands-on exercises.
MOTIVATE WITH POSITIVE EXERCISES
FOCUS ON THE SOCIAL JOURNEY
5

6. Structure the Meeting and Seamless Integration
GTO will partner with your team to deliver an integrated
and coordinated meeting
GTO will need to be in sync with your company! We will schedule prep
meetings and calls to review all materials, formats, deliverables
We will foster a cooperative and interactive experience, adding commentary,
off the cuff remarks and insights to support messages of the global team
We are agile and flexible, so we will be able to incorporate your agenda,
videos, presentations, into the 5 hours. We propose a 3 hrs (GTO) + 2 hrs
split
6

7. OurApproach – Thebreakdown
3 hours with time for exercises and questions.
1 Module 1: Understanding of the Social Web and Web 2.0 (40 mins)
2 Module 2: Integrating Social Media and Web Strategies (40 mins)
3 Module 3: The Role of Listening (40 mins)
4 Module 4: Measuring Success (40 mins)
5 Module 5: Examples from Industry (35 mins)
7

8. ExerciseFormat
Exercises will be categorised into individual or team exercises.
All exercises are individual unless stated as “team”.
Input:
Input:
Brief
Brief
Teams:
Teams:
Groups of 4-5 (tbd)
Basedon individual
members for
perceptionsfor a
collective
collectiveview.
perspective. Individual
Team
Output:
Output:
Commvia post-it
Commviaflipcharto
notes orverbally.
rpresented.
8

9. Module 1 – Understandingthe Social Web
The current makeup of the web is radically different to a few years
ago and a common understanding is needed of its potential.
Key knowledgepills: Timings:
Scenesettingforall. 30 mins + 10 min
Social Web rightnow. exercise.
Takeaway:
Exercise: Characterise
Web trends
the web now in 3
presentation and SM
words.
landscape infographic.
9

10. Module 2 – Integrating Social Media and Web Strategies
Web presences are characterized by the traits of the platforms
and how users are accustomed to interacting in each one.
Key knowledgepills: Timings:
Platforms, crossovers 25 mins + 15 min
and integrationpoints. exercise.
Exercise: Define the
Takeaway:
social media presence
Social media presence
for your brand in Social
template.
Media.
1
0

11. Module 3 – The Role of Listening
Listening is critical as it will unearth opportunities, identify issues
or barriers and provide the patients voice.
Key knowledgepills: Timings:
Auditingthe social 25 mins + 15 min
media ecosystem. exercise.
Takeaway:
Exercise: Listening
Listening platform
using Social Mention
listings as well as key
tool.
do’s and don'ts.
1
1

12. Module 4 – MeasuringSuccess
Digital means measureable and measureable means defining
metrics and analysing them.
Key knowledgepills:
Timings:
Define metrics and
30 mins + 10 min
online success can
exercise.
bemeasured.
Exercise: Teams – Takeaway:
Campaign metric Analytics metrics
definition. template.
1
2

13. Module 5 – Examples
A look at the most successful social media campaigns.
Key knowledge pills:
Timings:
Examples will illustrate
25 mins + 15 min
that there is significant
exercise.
potential.
Exercise: Takeaway:
Team – Define a new Social Media Groups to
presence for your follow and other online
company. resources.
1
3

14. Who’scoming?
Experience
Over 11 years of digital marketing experience and 15 years of consulting
experience working with leading pharma and healthcare brands.
• Managing Director of the European branch of Greater Than One
• Adjunct professor at the top-ten globally ranked IE University in Madrid,
teaching Masters in Digital Marketing and Management.
• A member of the INSEAD Health Summit Organization Committee, an
annual meeting that brings senior healthcare leaders to discuss the future
of healthcare delivery.
• INSEAD MBA 2002
Languages: English, French, Spanish.
1
4

15. Who’scoming?
Experience
Applied over ten years of CRM experience, in customer experience
management and sales force and marketing automation solutions.
Strengths in managing customer relationships, analytical and CRM best
practice, marketing and commercial awareness, delivering leading
consultancy experience.
Social Media Marketing by Internet Advertising Bureau
Languages: English, Spanish.
1
5