SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Advertising… Do you know what you want? “ Take Charge of Your Finances”
Why do we buy what we buy? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do companies create advertisements? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is the target audience? ,[object Object]
How do companies create advertisements? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative and Appealing  Layouts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do companies create advertisements? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do companies create advertisements? ,[object Object],[object Object]
Analyze this Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentives/Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slogans ,[object Object],[object Object],[object Object],[object Object],[object Object]
Slogans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logos ,[object Object],[object Object],[object Object],[object Object]
Beauty Appeal ,[object Object],[object Object],[object Object],[object Object]
Beauty Appeal
Testimonial/Celebrity Endorsement ,[object Object],[object Object],[object Object]
Testimonial/Celebrity Endorsement ,[object Object],[object Object],[object Object],[object Object]
Escape ,[object Object],[object Object],[object Object]
 
Lifestyle ,[object Object],[object Object],[object Object],[object Object]
Lifestyle
Peer Approval/Bandwagon ,[object Object],[object Object],[object Object]
 
Rebel ,[object Object],[object Object],[object Object]
Unfinished Comparison ,[object Object],[object Object],[object Object],[object Object]
Advertising Regulations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review ,[object Object],[object Object],[object Object],[object Object]
Questions?

Weitere ähnliche Inhalte

Was ist angesagt?

Consumer behavior power point2019
Consumer behavior power point2019Consumer behavior power point2019
Consumer behavior power point2019
BrittnieWatts
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
ThatMediaGuy
 
Brand buildingadvertsingseminar3
Brand buildingadvertsingseminar3Brand buildingadvertsingseminar3
Brand buildingadvertsingseminar3
Priyansha Johari
 
Retailconsolidation
RetailconsolidationRetailconsolidation
Retailconsolidation
FNian
 

Was ist angesagt? (20)

BRAND LOYALTY
BRAND LOYALTYBRAND LOYALTY
BRAND LOYALTY
 
Boots : Hair-Care Sales Pomotion
Boots : Hair-Care Sales PomotionBoots : Hair-Care Sales Pomotion
Boots : Hair-Care Sales Pomotion
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Benefits of branding to the manufacturer and customers
Benefits of branding to the manufacturer and customersBenefits of branding to the manufacturer and customers
Benefits of branding to the manufacturer and customers
 
Cb cosmetics
Cb cosmeticsCb cosmetics
Cb cosmetics
 
Three paths leading to product nirvana
Three paths leading to product nirvanaThree paths leading to product nirvana
Three paths leading to product nirvana
 
Consumer Behavior
Consumer Behavior Consumer Behavior
Consumer Behavior
 
Consumer behavior power point2019
Consumer behavior power point2019Consumer behavior power point2019
Consumer behavior power point2019
 
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
5 Factors for Engaging and Building Brand Loyalty With Millennial Consumers
 
The right choice at the right time || Boots: Hair care sales promotion
The right choice at the right time || Boots: Hair care sales promotionThe right choice at the right time || Boots: Hair care sales promotion
The right choice at the right time || Boots: Hair care sales promotion
 
Advertising techniques
Advertising techniquesAdvertising techniques
Advertising techniques
 
Glossier Customer Needs and Persona
Glossier Customer Needs and PersonaGlossier Customer Needs and Persona
Glossier Customer Needs and Persona
 
Branding
BrandingBranding
Branding
 
Brand buildingadvertsingseminar3
Brand buildingadvertsingseminar3Brand buildingadvertsingseminar3
Brand buildingadvertsingseminar3
 
Questionnaire on consumer behaviour on cosmetic product
Questionnaire on consumer behaviour on cosmetic productQuestionnaire on consumer behaviour on cosmetic product
Questionnaire on consumer behaviour on cosmetic product
 
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
Anatomy of a Cult Brand: How Leading Brands Build Fanatical Followings and Lu...
 
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top TalentCultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
Cultivating Cult Brand Culture: How Top Brands Attract & Retain Top Talent
 
Branding for services
Branding for services Branding for services
Branding for services
 
Advertising Appeals
Advertising AppealsAdvertising Appeals
Advertising Appeals
 
Retailconsolidation
RetailconsolidationRetailconsolidation
Retailconsolidation
 

Andere mochten auch

Implementation of technology lesson
Implementation of technology lessonImplementation of technology lesson
Implementation of technology lesson
jann123
 
Space camp presentation
Space camp presentationSpace camp presentation
Space camp presentation
Ian Hutchinson
 
Case Study: "Making Sense of Data at Any Size"
Case Study: "Making Sense of Data at Any Size"Case Study: "Making Sense of Data at Any Size"
Case Study: "Making Sense of Data at Any Size"
iMedia Connection
 
Access lesson 3
Access lesson 3Access lesson 3
Access lesson 3
gstelma
 
Access lesson 5
Access lesson 5Access lesson 5
Access lesson 5
gstelma
 

Andere mochten auch (6)

Implementation of technology lesson
Implementation of technology lessonImplementation of technology lesson
Implementation of technology lesson
 
Space camp presentation
Space camp presentationSpace camp presentation
Space camp presentation
 
Case Study: "Making Sense of Data at Any Size"
Case Study: "Making Sense of Data at Any Size"Case Study: "Making Sense of Data at Any Size"
Case Study: "Making Sense of Data at Any Size"
 
Access lesson 3
Access lesson 3Access lesson 3
Access lesson 3
 
Ch 13
Ch 13Ch 13
Ch 13
 
Access lesson 5
Access lesson 5Access lesson 5
Access lesson 5
 

Ähnlich wie Advertising

Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Gobind Raj Aulakh
 
Ad Appeals
 Ad Appeals Ad Appeals
Ad Appeals
f098
 
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Chu Minh Thông
 

Ähnlich wie Advertising (20)

Brand management positioning
Brand management   positioningBrand management   positioning
Brand management positioning
 
The Road Less Travelled
The Road Less TravelledThe Road Less Travelled
The Road Less Travelled
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
 
Chapter 5- Brand management: Designing marketing programs to build brand equity
Chapter 5- Brand management: Designing marketing programs to build brand equityChapter 5- Brand management: Designing marketing programs to build brand equity
Chapter 5- Brand management: Designing marketing programs to build brand equity
 
Fashionmktingwk15 Review
Fashionmktingwk15   ReviewFashionmktingwk15   Review
Fashionmktingwk15 Review
 
Brand
BrandBrand
Brand
 
My presentational on Various types of Advertising Appeals
My presentational on Various  types of  Advertising  AppealsMy presentational on Various  types of  Advertising  Appeals
My presentational on Various types of Advertising Appeals
 
Ad Appeals
 Ad Appeals Ad Appeals
Ad Appeals
 
Brand and branding
Brand and brandingBrand and branding
Brand and branding
 
Brand management unit 1
Brand management unit 1Brand management unit 1
Brand management unit 1
 
Work book lo2g
Work book lo2gWork book lo2g
Work book lo2g
 
Brand Managemenass Overview.ppt
Brand Managemenass Overview.pptBrand Managemenass Overview.ppt
Brand Managemenass Overview.ppt
 
consumer behavior in tourism
consumer behavior in tourismconsumer behavior in tourism
consumer behavior in tourism
 
Dating with SIVA
Dating with SIVADating with SIVA
Dating with SIVA
 
Brand Management Learning Module
Brand Management Learning ModuleBrand Management Learning Module
Brand Management Learning Module
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Building a Powerful Brand
Building a Powerful BrandBuilding a Powerful Brand
Building a Powerful Brand
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brand
 
3 questions you need to ask about your brand
3 questions you need to ask about your brand3 questions you need to ask about your brand
3 questions you need to ask about your brand
 
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn HiểnYoung Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
Young Marketers Eliter 3 – Assignment 1.1 - Minh Thông / Phúc Hậu / Văn Hiển
 

Mehr von gstelma

Access lesson 1
Access lesson 1Access lesson 1
Access lesson 1
gstelma
 
Access lesson 2
Access lesson 2Access lesson 2
Access lesson 2
gstelma
 
Access lesson 4
Access lesson 4Access lesson 4
Access lesson 4
gstelma
 
Power point lesson 3
Power point lesson 3Power point lesson 3
Power point lesson 3
gstelma
 
Power point lesson 5
Power point lesson 5Power point lesson 5
Power point lesson 5
gstelma
 
Power point lesson 2
Power point lesson 2Power point lesson 2
Power point lesson 2
gstelma
 
Power point lesson 1
Power point lesson 1Power point lesson 1
Power point lesson 1
gstelma
 
Power point lesson 6
Power point lesson 6Power point lesson 6
Power point lesson 6
gstelma
 
Power point lesson 4
Power point lesson 4Power point lesson 4
Power point lesson 4
gstelma
 

Mehr von gstelma (9)

Access lesson 1
Access lesson 1Access lesson 1
Access lesson 1
 
Access lesson 2
Access lesson 2Access lesson 2
Access lesson 2
 
Access lesson 4
Access lesson 4Access lesson 4
Access lesson 4
 
Power point lesson 3
Power point lesson 3Power point lesson 3
Power point lesson 3
 
Power point lesson 5
Power point lesson 5Power point lesson 5
Power point lesson 5
 
Power point lesson 2
Power point lesson 2Power point lesson 2
Power point lesson 2
 
Power point lesson 1
Power point lesson 1Power point lesson 1
Power point lesson 1
 
Power point lesson 6
Power point lesson 6Power point lesson 6
Power point lesson 6
 
Power point lesson 4
Power point lesson 4Power point lesson 4
Power point lesson 4
 

Kürzlich hochgeladen

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Kürzlich hochgeladen (20)

ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 

Advertising