Case study using Last Wave Originals (http://www.lastwave.com) to illustrate the process of developing market plan using traditional SEO plus social media marketing.

1. Optimization 2.0 Case Study Last Wave Originals 30 November 2009 © The Net Sells 2009

3. Interruption Marketing 30 November 2009 © The Net Sells 2009

4. Web: Permission Marketing 30 November 2009 © The Net Sells 2009

5. Web 2.0: Universal Publishing 30 November 2009 © The Net Sells 2009

7. LWO Community Online 30 November 2009 © The Net Sells 2009

9. Discovery: Keyword Research 30 November 2009 © The Net Sells 2009 shirts phrase vintage, classic, legends phrase misc phrase surf shirt 9900 classic surf 2400 surf history surf shirts 6600 classic surfing n/a surfing history 1900 surf t shirt 3600 surf classics 170 surf culture 1900 surf t shirts 2900 classic longboard 880 surfboard history 320 surfter t shirt 1300 classic surfboard 320 surf logos 1900 surf tee shirts 480 classic longboards 260 surfing logo 1000 surfer shirt 1000 classic surf shirts n/a surf stickers 3600 surf hoodies 1000 classic surf t shirts n/a surfing stickers 1000 beach hoodies n/a surfboard stickers 880 surf logo 2900 surf sweatshirts 590 surf legend 260 surf art 9900 surf sweatshirts 480 surf legends 480 surf posters 2900 surfing legends n/a surf videos 8100 surf tshirts 880 legends of surf 480 surfing video 12100 surfboard art 3600 surfboard logo 880 surf video 14800 vintage longboard surfboard 46 longboard surf videos 110 vintage longboard 480 vintage surf boards 320 pintail longboard 2400 vintage surfing 1600 longboard surfboard 9900 vintage surfer 880 longboard surfboards 4400 vintage surf 6600 longboard surf board 480 vintage surfboard 9900 longboards surfboards 1000 surf longboard 1300

10. Insights: Volume, Time 30 November 2009 © The Net Sells 2009

11. Insights: Region, Variations 30 November 2009 © The Net Sells 2009

15. Using the Social Media Ecosystem From Online Marketing Blog 30 November 2009 © The Net Sells 2009

18. Thank You!