Client Success Manager, Jeff Riddall, discusses how to conduct keyword research, identify content to optimize and develop with smart, effective content marketing strategies by leveraging web presence analytics data from gShift.

1. Client Success Webinar Series
presents:
Making Smarter
SEO and Content
Marketing
Decisions
with gShift Data
WEB PRESENCE
ANALYTICS
for BRANDS AND

2. WEB PRESENCE
ANALYTICS
for BRANDS AND
Presenter
Jeff Riddall
• The very first gShift Client
Success Manager
• 10+ years experience in Web
marketing
• Journalism Major
• Blogger and Social Media Addict
• Hockey Dad jeff.riddall@gshiftlabs.com
@JRiddall
+ JRiddall
JRiddall on LinkedIn

3. WEB PRESENCE
ANALYTICS
for BRANDS AND
Agenda
• Identifying and focusing on high value keywords
• Dealing with Google’s “Not Provided”
• Focusing on and optimizing the right content
• Social keyword and content research
• Mining relevant backlink sources
• What’s New and Exciting in gShift
Outcome:
Help you better find the data you need to make
meaningful Web presence optimization decisions.

4. We make it simple for brands
to be massively discovered in
an increasingly social and
mobile world.
Processing billions of data
points for over 10,000+ brands
across 22 countries.
WEB PRESENCE
ANALYTICS

5. Which Keywords?
Mobile
Searc
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Socia
l
Focus on a manageable
number of keywords – 10 to
20 primary.
Find keywords for which the
site/presence already has
momentum i.e. Page 1 or 2 in
Google
Find keywords which have a
reasonable, relative monthly
search volume.
WEB PRESENCE
ANALYTICS

6. Keywords > Positions
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Recently fell from #1 and
relatively high search volume

7. Keywords > Research
Mobile
Socia
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WEB PRESENCE
ANALYTICS

8. “Not Provided”
Mobile
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Google’s Secure Search means
soon few if any keywords from
organic search will be visible.
gShift Secure Search Module
Identify hidden keywords by
understanding what known
keywords are delivering traffic to
specific pages and
approximately how much.
Follow More Keywords…
WEB PRESENCE
ANALYTICS

9. On Site Pages > Insights
Mobile
Searc
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WEB PRESENCE
ANALYTICS
Multiply monthly
search volume
by avg CTR

10. Which Content?
Mobile
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Socia
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Find content which already has
momentum i.e. Page 1 or 2 in
Google
Make sure this content is fully
optimized for keywords.
Link to this content from other
internal content or from external
sources (backlinks), where
possible.
Promote this content via social
media to encourage social
signals.
WEB PRESENCE
ANALYTICS

11. Keywords > Positions
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Multiple pages have
positions for different
keywords – leverage
and support all of
these

12. Social Keywords
Mobile
Searc
h
Socia
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Leverage how people are using
and searching on Twitter in near
real-time to find:
• More keywords
• Influencers to follow or target
• Related Content to Comment
on or Curate
Other Social Networks to come.
This is an add-on extra cost
module.
WEB PRESENCE
ANALYTICS

13. Keywords > Twitter
Mobile
Socia
l
WEB PRESENCE
ANALYTICS

14. Which Backlinks?
Mobile
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Backlinks do still matter
Focus on Quality not Quantity
Relevant, Reputable Sources
Top 50 Data Panel in gShift by
Keyword
Mine Competitors’ Backlinks
WEB PRESENCE
ANALYTICS

15. Keywords > Top 50
Mobile
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WEB PRESENCE
ANALYTICS
Look for
non-competitive sites
to obtain free/paid
links on

16. Competition > Backlinks
Mobile
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WEB PRESENCE
ANALYTICS
Look for
reputable,
relevant backlink
sources -
directories, blogs,
advertising opps

17. What Else is New?
Mobile
Searc
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Near real-time keyword
position
data – when adding new
keywords, Google positions
will now be available in 15
minutes or much less
depending on the time of
day
WEB PRESENCE
ANALYTICS

18. Keywords > Positions
Mobile
Socia
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WEB PRESENCE
ANALYTICS

19. Questions?
Mobile
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WEB PRESENCE
ANALYTICS
We will do our best to answer any questions you
have now or feel free to contact me via email or
your own Client Success Manager.
Jeff.Riddall@gshiftlabs.com

20. Special Promotions
Promotion expires April 5, 2014
Contact sales@gshiftlabs.com or your CSM for more details
WEB PRESENCE
ANALYTICS
Package What’s Included
Social Keyword
Research Module ($100
extra with SoLoMo
Bundle)
• 5 Keywords
• 5,000 Tweets/month
• $5/keyword over 5
Keywords
gShift Referral Program
Refer new business to gShift and receive 5%
referral fee.

21. Next Month
Mobile
Socia
l
WEB PRESENCE
ANALYTICS
Optimizing for Local Search