Mobilegeddon - How to Get Ready for Google Mobile SEO
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Reviewing what Google's April 23, 2015 mobile friendly algorithm update really means to marketers. How should marketers prepare to ensure web presences are mobile friendly and usable as well as benchmark visibility in order to understand the impact of the update.
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Mobilegeddon - How to Get Ready for Google Mobile SEO
- 1. @gShiftLabs | #MobileSEO Data-Driven Insights, Monitoring & Reporting for SEO + Social + Content How to Get Ready For Google Mobile SEO Jeff Riddall Director Product Strategy gShift
- 2. @gShiftLabs | #MobileSEO 1. MOBILEGEDDON or NOT? 2. Industry Trends 3. Mobile SEO Survey Results 4. Preparing Your Presence • Diagnosing Mobile Friendliness • Fixing Usability Issues • Mobile Content Marketing • Benchmarking Your Keywords for Mobile SEO 5. Q & A Let’s Talk About… @gShiftLabs | #MobileSEO Socialize with #MobileSEO
- 3. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO MOBILEGEDDON or NOT? “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” - Google
- 5. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO What Does This Mean for SEO? What do we know? • Mobile SEO is Best Practice • Differences in Discoverability by Device • Mobile Usability • Mobile Content Marketing • Competitive Opportunity • Will take at least 2-3 months to roll out • Lots of other Non-Mobile Ranking Factors • Bing is NEXT!
- 6. @gShiftLabs | #MobileSEO Industry Trends
- 8. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO GSM Association, Oct 7, 2014 7.2 billion people and devices More Devices than People
- 10. @gShiftLabs | #MobileSEO SEO IS INTEGRATE D WITH EVERYTHIN G @gShiftLabs | #MobileSEO
- 11. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO What is SEO again? “It’s about the long-term process of enhancing both the brand's web presence asset and the opportunity for discoverability in search and social throughout the prospect's buying cycle and across any device.” Krista LaRiviere Founder and CEO gShift
- 12. @gShiftLabs | #MobileSEO Mobile SEO Survey Results 293 Digital Marketers March 25th to April 2nd Retail, Travel, Automotive, B2B and B2C 65% of Participants were Senior-Level Decision Makers
- 13. @gShiftLabs | #MobileSEO Source: gShift 2015
- 15. @gShiftLabs | #MobileSEO Source: gShift 2015
- 16. @gShiftLabs | #MobileSEO Source: gShift 2015 6,000+ websites between April 2014 and January 2015
- 17. @gShiftLabs | #MobileSEO Source: gShift 2015
- 18. @gShiftLabs | #MobileSEO Preparing Your Presence for Mobile
- 19. @gShiftLabs | #MobileSEO Is your website mobile- friendly? i.e., how does it render on a mobile device like a phone or tablet? Does your content load quickly? What is your visitor’s mobile experience like? Even more important for local businesses where mobile search is more prevalent. @gShiftLabs | #MobileSEO Mobile Usability
- 20. @gShiftLabs | #MobileSEO Google WMT Warnings and Mobile Test @gShiftLabs | #MobileSEO https://www.google.com/webmasters/tools/mobile-friendly/
- 21. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO • CMS? Use a mobile friendly theme. • Make sure your site fits in mobile viewports. • Make sure font is legible • Make sure buttons are clickable. • Minimize HTML & CSS. • Avoid JavaScript. • Avoid heavy images. • Use browser caching. • If you go “mobile-only” you need to re-optimize content. Fixing Usability Issues
- 22. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Mobile Optimized Content Marketing Mobile website visitors have a 9.56% higher bounce rate on average compared to a desktop visitor. • Usability • Content type: consider video, podcasts • Content style: short form, bite- sized content • Short headlines • Set up mobile conversions in Google Analytics • Test and Optimize!
- 23. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO • Anecdotally, mobile rank was already different than desktop rank • Remember: Page 1 may only include Top 5-7 positions depending on the device • Benchmark your presence now! Mobile Rank Data
- 24. @gShiftLabs | #MobileSEO@gShiftLabs | #MobileSEO Mobile Data • Google Mobile Rank Data • Comparative and Competitive Reporting • Important to get a Benchmark Now! • Mobile Analytics – Mobile vs. Desktop vs. Tablet
- 25. @gShiftLabs | #MobileSEO Benchmark your Keywords & Content for Mobile SEO Mobile SEO Resources www.gshiftlabs.com/resources /mobile-seo Q & A Time! @gShiftLabs | #MobileSEO
Hinweis der Redaktion
- Competitor Backlink Data
- No one really knows.
- What does this mobile stuff mean for your SEO strategy? It means that everyone is carrying around, instant access to your brand. Anytime, anywhere. As a 2014 digital marketer there is an opportunity to think differently than your competitors about…
- 106 years ago… We know that It is important to realize that mobile’s relevance has actually increased, even if the excitement around it has dipped.
- According to the most recent estimates of global mobile devices penetration from GSM Association and to global population growth forecast, we estimate that the number of mobile devices in the world oficially exceeded the global population of 7.2 bliion people during the first week of October 2014. The number of mobile devices is now trending toward 10 billion by 2018.
- SEO is not dead… not by any stretch of the imagination… bu the way we do it has change eConsultancy… SEMPO State of Search 54% of search marketers are integrating their rmobile marking with their seo
- According to the most recent estimates of global mobile devices penetration from GSM Association and to global population growth forecast, we estimate that the number of mobile devices in the world oficially exceeded the global population of 7.2 bliion people during the first week of October 2014. The number of mobile devices is now trending toward 10 billion by 2018.
- To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more than 275 digital marketers across a variety of industries including retail, travel and automotive. We ran this survey between March 25 – April 2 and more than 65 percent of participants were senior level decisions makers with titles ranging from director to CMO.
- 70% think their site is mobile friendly. Well that’s good! And so we checked, and some who answered yes, were wrong. Not all, but some. And so the key message here is… please test! And it’s not There’s a difference between mobile friendly or responsive compared to mobile ready. Google webmaster tools… It may pass Google’s mobile friendliness algorithm change but the conversion rate may suck. Check out this site. It’s mine, it’s ours… now this is what it looks like on a bb….
- 11 to 50% of traffic is coming from mobile. About 10% said very little – less than 10% comes from mobile About 35% said between 11 and 25% come from mobile and the same said between 26 and 50% comes from mobile 5% were uncertain. This was actually encouraging. Now things to think about. This number will grow. And when you consider mobile are you considering hand helds and tablets or just handhelds?
- 65% are factoring mobile strategies for SEO and content marketing. Don’t wait and see.
- According to a google and nielson study. 28% of online consumers watch video on their mobile devices at least once per day (Neilson). Making it the most used channel!