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Tata Crucible Campus 2009



              Mumbai Edition
                March 22, 2009

                    Finals



           Pickbrain & Team Tata Crucible
 Content by
       Presentation by Team March Ahead
Wild Card Round
There was only one wild card round since the cut-
offs were very low, and the difference between top
          10 and top 16 non-infinitesimal

   The Wild Card Round took place between IIT
   Bombay, NMIMS, VESIT, NMIMS, St. Francis
 Institute & K J Somaiya Institute of Management
                     Studies

     IIT B and KJSIMS made it to the Finals
1



  What was started in 1895 by the four Fabian
Society members George Bernard Shaw,Graham
    Wallas, Beatrice Webb & Sidney Webb?
1



  What was started in 1895 by the four Fabian
Society members George Bernard Shaw,Graham
    Wallas, Beatrice Webb & Sidney Webb?

       A. London School of Economics
2



A form of fund open to a limited range of investors
      that pays a performance fee to them.
2



A form of fund open to a limited range of investors
      that pays a performance fee to them.

                 A. Hedge Fund
3



Name given to a person or group of people expert
             at making espressos.
3



Name given to a person or group of people expert
             at making espressos.

                   A. Barista
4



1905, Rochester, New York. Haloid Corporation
4



1905, Rochester, New York. Haloid Corporation

                  A. Xerox
5



This Spirit was created by Charles Sykes in 1911.
         Which Spirit am I talking about?
5



This Spirit was created by Charles Sykes in 1911.
         Which Spirit am I talking about?

A. The Spirit of Ecstacy figurine atop the prow of
                 Rolls-Royce cars.
6



This German entity started as sword manufacturers
in the town of Nuremberg Now it is better known for
          it's supremacy in another trade.
6



This German entity started as sword manufacturers
in the town of Nuremberg Now it is better known for
          it's supremacy in another trade.

                 A. Faber Castell
7



Padamshri Sardar Mohan Singh gave India what in
                   1977?
7



Padamshri Sardar Mohan Singh gave India what in
                   1977?

                A. Campa Cola
8



This writer came up with an inquiry into the nature
           and cause. . . (left unfinished)
8



This writer came up with an inquiry into the nature
           and cause. . . (left unfinished)

     A. Adam Smith : The Wealth of Nations
The Finalists were :

 NMIMS
 IMT Mumbai
 KJSIMS
 Thadomal Shahani   College of Engineering
 NIFT
 IITB.
Dry Round - 1
1



 Neal Stephenson's novel Snow Crash defines a
world by the name of Meta Verse. What is this now
                better known as ?
1



 Neal Stephenson's novel Snow Crash defines a
world by the name of Meta Verse. What is this now
                better known as ?

                 A. Second Life
2



A gentleman by the name of Henry was bored with
      writing letters. So he went and bought a
  Lithographic printer and created what in 1846?
2



A gentleman by the name of Henry was bored with
      writing letters. So he went and bought a
  Lithographic printer and created what in 1846?

          A. Hallmark Greeting Cards
3



Coined in 1972 by Wang Chuk, it is based on the
 idea that the true development of a society only
happens when material and spiritual development
               happen concurrently.
3



Coined in 1972 by Wang Chuk, it is based on the
 idea that the true development of a society only
happens when material and spiritual development
               happen concurrently.

          A. Gross National Happiness
              Coined by The King of Bhutan
4



This term commonly used in business was coined
  in the 18th century by a Swiss named Antoine
 Henry. It is derived from the French term for the
Quartermaster General of the Army : Marital Des
 Loges, and concerns Material Management etc.
4



This term commonly used in business was coined
  in the 18th century by a Swiss named Antoine
 Henry. It is derived from the French term for the
Quartermaster General of the Army : Marital Des
 Loges, and concerns Material Management etc.

                   A. Logistics
5



  In 1895, Henry Ford was working on gasoline
engines, when he walked into a Columbus Buggy
    store in Detroit. There Mr. Harvey sold him
  Carriage buggy tyres. What company did Mr.
                   Harvey found?
5



  In 1895, Henry Ford was working on gasoline
engines, when he walked into a Columbus Buggy
    store in Detroit. There Mr. Harvey sold him
  Carriage buggy tyres. What company did Mr.
                   Harvey found?

              A. Firestone Tyres
6



 X began a journey to create the brand Y in 2001.
 Inspired by western foods, this brand founded by
  an MBA couple is applying the same concept to
 Indian foods, and recruiting from MBA campuses
around the country. Their credo is Hygienic food at
         an affordable price. Name X or Y.
6



 X began a journey to create the brand Y in 2001.
 Inspired by western foods, this brand founded by
  an MBA couple is applying the same concept to
 Indian foods, and recruiting from MBA campuses
around the country. Their credo is Hygienic food at
         an affordable price. Name X or Y.

   A. Mr. & Mrs. Gupta : Jumbo King Vada Pav
Visual Round - 2
1



Sanjay Sharma, Person of Indian Origin, working
  from MIT, revolutionized something. What?
1



Sanjay Sharma, Person of Indian Origin, working
  from MIT, revolutionized something. What?

  A. He made Radio Frequency Identification
  Devices (RFID) much more affordable and
  cheaper, almost about 0.05 dollars a piece
2



The book : Reality in Advertising, by Rosser
 Reeves gave us a phrase. Which Phrase?
2



The book : Reality in Advertising, by Rosser
 Reeves gave us a phrase. Which Phrase?

                    A. USP
             Unique Selling Proposition
3



The 21 Steps by Charles Cumming portrays what
    new and unique technological concept?
3



The 21 Steps by Charles Cumming portrays what
    new and unique technological concept?

                A. Social Mapping
        (eg. using Google Latitude and Google Maps)
4



Identify the man with Bill Gates.
4



Identify the man with Bill Gates.

    A. Michael Bloomberg
5



Identify The Logo
5



Identify The Logo

A. Leopold Cafe
6



Identify The Scheme / Pattern
6



 Identify The Scheme / Pattern

A. The Coding Scheme used by
      The Mumbai Dabbawallahs
TATA Round - 3
1



An initiative backed by the Tatas to expose the
 youngsters to the true face of India. Name.
1



An initiative backed by the Tatas to expose the
 youngsters to the true face of India. Name.

             A.Tata Jagriti Yatra
2



  Former MD of Tata Chemicals was recently
appointed as a Special Advisor. Who and Why?
2



  Former MD of Tata Chemicals was recently
appointed as a Special Advisor. Who and Why?

   A. Homi Khushroo in the Satyam fiasco
3



 A Tata Steel Personality who was the 3rd Indian
 ever to win the Bessemer Medal after JRD Tata
and LN Mittal. Choose from amongst Muthuraman,
           Dr. T. Mukherjee & J J Irani.
3



 A Tata Steel Personality who was the 3rd Indian
 ever to win the Bessemer Medal after JRD Tata
and LN Mittal. Choose from amongst Muthuraman,
           Dr. T. Mukherjee & J J Irani.

              A. Dr. T. Mukherjee
4



Airline Financial Support Service & Phoenix Global
 Solutions are now a part of which Tata Company
      following a recent spate of acquisitions ?
4



Airline Financial Support Service & Phoenix Global
 Solutions are now a part of which Tata Company
      following a recent spate of acquisitions ?

          A. Tata Consultancy Services
Audience Round
1



 This is a term coined by the journalist Harold
Nielsen in the world of automobiles after he saw
 bicycles and wondered how they can be used
                 without effort.
1



 This is a term coined by the journalist Harold
Nielsen in the world of automobiles after he saw
 bicycles and wondered how they can be used
                 without effort.

                   A. Moped
2



 Afghanistan, in a major international rebranding
exercise is planning to launch a new sherbet drink
            named Goola. Why Goola?
2



 Afghanistan, in a major international rebranding
exercise is planning to launch a new sherbet drink
            named Goola. Why Goola?

A. It is to be named after Gul, the famous Afghan
 refugee girl who picture made it to the National
                 Geographic Cover
3



China recently launched a stamp to commemorate
2007 as the 'Year of the Pig'. How was this stamp
                     special?
3



China recently launched a stamp to commemorate
2007 as the 'Year of the Pig'. How was this stamp
                     special?

  A. It was the world's first Pork Flavored Stamp
4



During the months of September and October
 2008, Pune and other towns in Maharashtra
noticed a surge in demand for Conveyor belts.
                    Why?
4



  During the months of September and October
   2008, Pune and other towns in Maharashtra
  noticed a surge in demand for Conveyor belts.
                      Why?

A. It was during Ganeshotsav, for immersion of the
               idols of Lord Ganesha
5



What is a 100 mile diet?
5



          What is a 100 mile diet?

 A. Everything in the diet is to be grown and
obtained within a 100 mile radius to help save
     transportation and reduce pollution
Reason Amazingly - 4
1


                           Hamdard

Visual : The Founder of Hamdard ( Hakeem Hafeez)
Audio : Song picturized on Juhi Chawla (She endorsed Roohafza)
Visual : Advertisement for Safi blood purifier
Visual : The Haweli where Hamdard started
2


                                Unilever

Video : Clip from Goal
Visual : Kimberly Clark Logo - Partners with HUL
Visual : Project Bharat Nirman
Visual : Jagjit Singh - Sang the jingle for Lifebuoy
Visual : The Founder of Lever
3


                              Spice Jet

Visual : Saffron Ginger Chilli Cardamom - Name of the various aircraft
Visual : Tata Logo - Tatas have a stake in Spicejet
Audio : Track by Spice Girls
          Female SpiceJet Stewardesses are often called Spice Girls
4


                            Tata Steel

Visual : Deming Medal for Quality
Visual : Economic Times Award
Visual : JUSCO Logo
Audio : Tata Steel Anthem composed by Shankar-Ehsaan-Loy for the
         Tata Steel Centennial Celebrations
Amazing Deduction - 5
1



a) Galaxy; Travel First Class
1



    a) Galaxy; Travel First Class

b) Founding partners of UEFA League
1



    a) Galaxy; Travel First Class

b) Founding partners of UEFA League

   c) First came in the color Black
1


               FORD

    a) Galaxy; Travel First Class

b) Founding partners of UEFA League

   c) First came in the color Black
2



a ) Company's fundamental belief :
   quot;Children are our role models.quot;
2



     a ) Company's fundamental belief :
        quot;Children are our role models.quot;

b) In 1999, they acquired the UK License for all
         Star Wars construction sets.
2


                    LEGO

     a ) Company's fundamental belief :
        quot;Children are our role models.quot;

b) In 1999, they acquired the UK License for all
         Star Wars construction sets.
3



a) quot;No Imperfectionsquot; :
  Famous Campaign by Brand
3



                a) quot;No Imperfectionsquot; :
                   Famous Campaign by Brand


      b) Vodka Martini. Shaken, not stirred.
When Bond orders the previous mentioned drink, he's asking for this.
3



                a) quot;No Imperfectionsquot; :
                   Famous Campaign by Brand


      b) Vodka Martini. Shaken, not stirred.
When Bond orders the previous mentioned drink, he's asking for this.


     c) Rudolph Kunett brought it to America
3


                         SMIRNOFF

                a) quot;No Imperfectionsquot; :
                   Famous Campaign by Brand


      b) Vodka Martini. Shaken, not stirred.
When Bond orders the previous mentioned drink, he's asking for this.


     c) Rudolph Kunett brought it to America
Tie Breaker
1



This is a method of using natural ingredients such
   as tea leaves, coffee, wine etc and is called
            Tasseography. What is it?
1



This is a method of using natural ingredients such
   as tea leaves, coffee, wine etc and is called
            Tasseography. What is it?

  A. Divining the Future based on the drinking
                    patterns.
2



In the 30's, 40's and 50's this item was considered
   inappropriate for women by the clergy to use in
    their dresses as it would increase the ease of
 removal of clothes, causing an increase of violent
  acts and crimes against women. Name the Item.
2



In the 30's, 40's and 50's this item was considered
   inappropriate for women by the clergy to use in
    their dresses as it would increase the ease of
 removal of clothes, causing an increase of violent
  acts and crimes against women. Name the Item.

                  A. The Zipper
3



Sujata Rangarajan (Pseudonym) died in 2008, and
     was a prolific Tamil writer. What famous
        contribution did he make to India?
3



Sujata Rangarajan (Pseudonym) died in 2008, and
     was a prolific Tamil writer. What famous
        contribution did he make to India?

         A. Electronic Voting Machines
Tc Mumbai Finals

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Tc Mumbai Finals

  • 1. Tata Crucible Campus 2009 Mumbai Edition March 22, 2009 Finals Pickbrain & Team Tata Crucible Content by Presentation by Team March Ahead
  • 3. There was only one wild card round since the cut- offs were very low, and the difference between top 10 and top 16 non-infinitesimal The Wild Card Round took place between IIT Bombay, NMIMS, VESIT, NMIMS, St. Francis Institute & K J Somaiya Institute of Management Studies IIT B and KJSIMS made it to the Finals
  • 4. 1 What was started in 1895 by the four Fabian Society members George Bernard Shaw,Graham Wallas, Beatrice Webb & Sidney Webb?
  • 5. 1 What was started in 1895 by the four Fabian Society members George Bernard Shaw,Graham Wallas, Beatrice Webb & Sidney Webb? A. London School of Economics
  • 6. 2 A form of fund open to a limited range of investors that pays a performance fee to them.
  • 7. 2 A form of fund open to a limited range of investors that pays a performance fee to them. A. Hedge Fund
  • 8. 3 Name given to a person or group of people expert at making espressos.
  • 9. 3 Name given to a person or group of people expert at making espressos. A. Barista
  • 10. 4 1905, Rochester, New York. Haloid Corporation
  • 11. 4 1905, Rochester, New York. Haloid Corporation A. Xerox
  • 12. 5 This Spirit was created by Charles Sykes in 1911. Which Spirit am I talking about?
  • 13. 5 This Spirit was created by Charles Sykes in 1911. Which Spirit am I talking about? A. The Spirit of Ecstacy figurine atop the prow of Rolls-Royce cars.
  • 14. 6 This German entity started as sword manufacturers in the town of Nuremberg Now it is better known for it's supremacy in another trade.
  • 15. 6 This German entity started as sword manufacturers in the town of Nuremberg Now it is better known for it's supremacy in another trade. A. Faber Castell
  • 16. 7 Padamshri Sardar Mohan Singh gave India what in 1977?
  • 17. 7 Padamshri Sardar Mohan Singh gave India what in 1977? A. Campa Cola
  • 18. 8 This writer came up with an inquiry into the nature and cause. . . (left unfinished)
  • 19. 8 This writer came up with an inquiry into the nature and cause. . . (left unfinished) A. Adam Smith : The Wealth of Nations
  • 20. The Finalists were :  NMIMS  IMT Mumbai  KJSIMS  Thadomal Shahani College of Engineering  NIFT  IITB.
  • 22. 1 Neal Stephenson's novel Snow Crash defines a world by the name of Meta Verse. What is this now better known as ?
  • 23. 1 Neal Stephenson's novel Snow Crash defines a world by the name of Meta Verse. What is this now better known as ? A. Second Life
  • 24. 2 A gentleman by the name of Henry was bored with writing letters. So he went and bought a Lithographic printer and created what in 1846?
  • 25. 2 A gentleman by the name of Henry was bored with writing letters. So he went and bought a Lithographic printer and created what in 1846? A. Hallmark Greeting Cards
  • 26. 3 Coined in 1972 by Wang Chuk, it is based on the idea that the true development of a society only happens when material and spiritual development happen concurrently.
  • 27. 3 Coined in 1972 by Wang Chuk, it is based on the idea that the true development of a society only happens when material and spiritual development happen concurrently. A. Gross National Happiness Coined by The King of Bhutan
  • 28. 4 This term commonly used in business was coined in the 18th century by a Swiss named Antoine Henry. It is derived from the French term for the Quartermaster General of the Army : Marital Des Loges, and concerns Material Management etc.
  • 29. 4 This term commonly used in business was coined in the 18th century by a Swiss named Antoine Henry. It is derived from the French term for the Quartermaster General of the Army : Marital Des Loges, and concerns Material Management etc. A. Logistics
  • 30. 5 In 1895, Henry Ford was working on gasoline engines, when he walked into a Columbus Buggy store in Detroit. There Mr. Harvey sold him Carriage buggy tyres. What company did Mr. Harvey found?
  • 31. 5 In 1895, Henry Ford was working on gasoline engines, when he walked into a Columbus Buggy store in Detroit. There Mr. Harvey sold him Carriage buggy tyres. What company did Mr. Harvey found? A. Firestone Tyres
  • 32. 6 X began a journey to create the brand Y in 2001. Inspired by western foods, this brand founded by an MBA couple is applying the same concept to Indian foods, and recruiting from MBA campuses around the country. Their credo is Hygienic food at an affordable price. Name X or Y.
  • 33. 6 X began a journey to create the brand Y in 2001. Inspired by western foods, this brand founded by an MBA couple is applying the same concept to Indian foods, and recruiting from MBA campuses around the country. Their credo is Hygienic food at an affordable price. Name X or Y. A. Mr. & Mrs. Gupta : Jumbo King Vada Pav
  • 35. 1 Sanjay Sharma, Person of Indian Origin, working from MIT, revolutionized something. What?
  • 36. 1 Sanjay Sharma, Person of Indian Origin, working from MIT, revolutionized something. What? A. He made Radio Frequency Identification Devices (RFID) much more affordable and cheaper, almost about 0.05 dollars a piece
  • 37. 2 The book : Reality in Advertising, by Rosser Reeves gave us a phrase. Which Phrase?
  • 38. 2 The book : Reality in Advertising, by Rosser Reeves gave us a phrase. Which Phrase? A. USP Unique Selling Proposition
  • 39. 3 The 21 Steps by Charles Cumming portrays what new and unique technological concept?
  • 40. 3 The 21 Steps by Charles Cumming portrays what new and unique technological concept? A. Social Mapping (eg. using Google Latitude and Google Maps)
  • 41. 4 Identify the man with Bill Gates.
  • 42. 4 Identify the man with Bill Gates. A. Michael Bloomberg
  • 44. 5 Identify The Logo A. Leopold Cafe
  • 46. 6 Identify The Scheme / Pattern A. The Coding Scheme used by The Mumbai Dabbawallahs
  • 48. 1 An initiative backed by the Tatas to expose the youngsters to the true face of India. Name.
  • 49. 1 An initiative backed by the Tatas to expose the youngsters to the true face of India. Name. A.Tata Jagriti Yatra
  • 50. 2 Former MD of Tata Chemicals was recently appointed as a Special Advisor. Who and Why?
  • 51. 2 Former MD of Tata Chemicals was recently appointed as a Special Advisor. Who and Why? A. Homi Khushroo in the Satyam fiasco
  • 52. 3 A Tata Steel Personality who was the 3rd Indian ever to win the Bessemer Medal after JRD Tata and LN Mittal. Choose from amongst Muthuraman, Dr. T. Mukherjee & J J Irani.
  • 53. 3 A Tata Steel Personality who was the 3rd Indian ever to win the Bessemer Medal after JRD Tata and LN Mittal. Choose from amongst Muthuraman, Dr. T. Mukherjee & J J Irani. A. Dr. T. Mukherjee
  • 54. 4 Airline Financial Support Service & Phoenix Global Solutions are now a part of which Tata Company following a recent spate of acquisitions ?
  • 55. 4 Airline Financial Support Service & Phoenix Global Solutions are now a part of which Tata Company following a recent spate of acquisitions ? A. Tata Consultancy Services
  • 57. 1 This is a term coined by the journalist Harold Nielsen in the world of automobiles after he saw bicycles and wondered how they can be used without effort.
  • 58. 1 This is a term coined by the journalist Harold Nielsen in the world of automobiles after he saw bicycles and wondered how they can be used without effort. A. Moped
  • 59. 2 Afghanistan, in a major international rebranding exercise is planning to launch a new sherbet drink named Goola. Why Goola?
  • 60. 2 Afghanistan, in a major international rebranding exercise is planning to launch a new sherbet drink named Goola. Why Goola? A. It is to be named after Gul, the famous Afghan refugee girl who picture made it to the National Geographic Cover
  • 61. 3 China recently launched a stamp to commemorate 2007 as the 'Year of the Pig'. How was this stamp special?
  • 62. 3 China recently launched a stamp to commemorate 2007 as the 'Year of the Pig'. How was this stamp special? A. It was the world's first Pork Flavored Stamp
  • 63. 4 During the months of September and October 2008, Pune and other towns in Maharashtra noticed a surge in demand for Conveyor belts. Why?
  • 64. 4 During the months of September and October 2008, Pune and other towns in Maharashtra noticed a surge in demand for Conveyor belts. Why? A. It was during Ganeshotsav, for immersion of the idols of Lord Ganesha
  • 65. 5 What is a 100 mile diet?
  • 66. 5 What is a 100 mile diet? A. Everything in the diet is to be grown and obtained within a 100 mile radius to help save transportation and reduce pollution
  • 68. 1 Hamdard Visual : The Founder of Hamdard ( Hakeem Hafeez) Audio : Song picturized on Juhi Chawla (She endorsed Roohafza) Visual : Advertisement for Safi blood purifier Visual : The Haweli where Hamdard started
  • 69. 2 Unilever Video : Clip from Goal Visual : Kimberly Clark Logo - Partners with HUL Visual : Project Bharat Nirman Visual : Jagjit Singh - Sang the jingle for Lifebuoy Visual : The Founder of Lever
  • 70. 3 Spice Jet Visual : Saffron Ginger Chilli Cardamom - Name of the various aircraft Visual : Tata Logo - Tatas have a stake in Spicejet Audio : Track by Spice Girls Female SpiceJet Stewardesses are often called Spice Girls
  • 71. 4 Tata Steel Visual : Deming Medal for Quality Visual : Economic Times Award Visual : JUSCO Logo Audio : Tata Steel Anthem composed by Shankar-Ehsaan-Loy for the Tata Steel Centennial Celebrations
  • 73. 1 a) Galaxy; Travel First Class
  • 74. 1 a) Galaxy; Travel First Class b) Founding partners of UEFA League
  • 75. 1 a) Galaxy; Travel First Class b) Founding partners of UEFA League c) First came in the color Black
  • 76. 1 FORD a) Galaxy; Travel First Class b) Founding partners of UEFA League c) First came in the color Black
  • 77. 2 a ) Company's fundamental belief : quot;Children are our role models.quot;
  • 78. 2 a ) Company's fundamental belief : quot;Children are our role models.quot; b) In 1999, they acquired the UK License for all Star Wars construction sets.
  • 79. 2 LEGO a ) Company's fundamental belief : quot;Children are our role models.quot; b) In 1999, they acquired the UK License for all Star Wars construction sets.
  • 80. 3 a) quot;No Imperfectionsquot; : Famous Campaign by Brand
  • 81. 3 a) quot;No Imperfectionsquot; : Famous Campaign by Brand b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this.
  • 82. 3 a) quot;No Imperfectionsquot; : Famous Campaign by Brand b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this. c) Rudolph Kunett brought it to America
  • 83. 3 SMIRNOFF a) quot;No Imperfectionsquot; : Famous Campaign by Brand b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this. c) Rudolph Kunett brought it to America
  • 85. 1 This is a method of using natural ingredients such as tea leaves, coffee, wine etc and is called Tasseography. What is it?
  • 86. 1 This is a method of using natural ingredients such as tea leaves, coffee, wine etc and is called Tasseography. What is it? A. Divining the Future based on the drinking patterns.
  • 87. 2 In the 30's, 40's and 50's this item was considered inappropriate for women by the clergy to use in their dresses as it would increase the ease of removal of clothes, causing an increase of violent acts and crimes against women. Name the Item.
  • 88. 2 In the 30's, 40's and 50's this item was considered inappropriate for women by the clergy to use in their dresses as it would increase the ease of removal of clothes, causing an increase of violent acts and crimes against women. Name the Item. A. The Zipper
  • 89. 3 Sujata Rangarajan (Pseudonym) died in 2008, and was a prolific Tamil writer. What famous contribution did he make to India?
  • 90. 3 Sujata Rangarajan (Pseudonym) died in 2008, and was a prolific Tamil writer. What famous contribution did he make to India? A. Electronic Voting Machines