1. Habilitar y Conectar:
Desarrollando y Potenciando
una Cultura Social
© 2012 IBM Corporation

2. Compañías no hacen
negocios con compañías.
Las personas son lo central en su negocio Personas hacen negocio con
personas.
© 2012 IBM Corporation 2

3. “Social Business” = La evolución del Negocio
Alistair Rennie, General Manager IBM Collaboration Solutions, auf der Lotusphere 2011
3

4. Las personas compartirán
sus ideas y encontrarán a
Las personas son sociales por naturaleza otras si se les dá la
oportunidad
© 2012 IBM Corporation 4

5. La creatividad es el motor de
Lo social promueve la innovación la innovación y propera en
entornos sociales.
© 2012 IBM Corporation 5

6. “...para los próximos 5 años”
CEO's nombraron la “creatividad” como como lo indica el estudio de
2010 a 1500 CEOs por el
una cualidad importante de liderazgo IBM Institute for Business
Value.
© 2012 IBM Corporation 6

7. ¡¡ Promueva lo Social y deje que cumpla su trabajo !!
● A culture that motivates people to reach, engage, discover and act.
Una cultura que motiva a su gente a encontrar, conectar, descubrir y actuar
© 2012 IBM Corporation 7

8. La necesidad de expresarse,
compartir sus ideas y
Promueva y conecte a sus empleados ejercitar su sentido de
pertenencia.
© 2012 IBM Corporation 8

9. Enable IBM Connections
A multifaceted environment to manage people networks, knowledge,
ideas, plans and goals.
© 2012 IBM Corporation 9

10. Connect IBM Sametime
The means to know where others are, what they're doing and the power
to reach out to them in real time.
© 2012 IBM Corporation 10

11. Let social communications roll... Use cases
© 2012 IBM Corporation 11

12. Perfil Empresarial en la
Las personas necesitan tener una identidad Intranet y Presencia para
Contactarse
La oportunidad de contarle al mundo quién y dónde estoy, qué
conocimiento tengo, qué pienso, en qué estoy trabajando y con quién
me relaciono.
© 2012 IBM Corporation 12

13. Quién soy, qué me gusta,
qué estoy haciendo ahora,
Sobre mi persona qué tenemos en común,
quién está en mi red y como
contactarlos.
Buscar por
nombre,
experiencia o
palabra clave.
© 2012 IBM Corporation 13

14. Podría estar involucrado en
los mismos proyectos,
Sobre mi persona comunidades y discusiones
en los que tu participas
Sepa que
tenemos en
común
© 2012 IBM Corporation 14

15. Podría tener conocimiento
Sobre mi persona útil para tu desarrollo de
proyectos
Accesa a mis publicaciones
recientes en Comunidades,
Archivos, Blogs, Bookmarks,
Foros y Actividades
© 2012 IBM Corporation 15

16. I may not be actively posting
about what I know but you
Sobre mi persona can always get to what I may
have published in the past.
Revisa mi experiencia,
calificaciones y
proyectos anteriores.
© 2012 IBM Corporation 16

17. Once you have an idea about
who I am and what I know
Sobre mi persona you may want to see where I
stand in relation to you.
Dónde estoy en la
organización, con quien
me relaciono y cómo nos
relacionamos
© 2012 IBM Corporation 17

18. If after learning so much
about me you decide I'm the
Sobre mi persona person you're looking for
then it's time to find out
whether you can reach me.
Sepa si estoy disponible
para chat, hablar,
agendar o unirme a
conversaciones o video
llamadas.
© 2012 IBM Corporation 18

19. Availability works both ways:
Sobre mi persona since you can see me you
can bet I can see you.
Decide si quieres
estar disponible.
© 2012 IBM Corporation 19

20. You may not need to reach
Sobre mi persona me but I may know who you
need to reach out to.
Úsame para llegar a
personas en mi red
de contacto/trabajo.
© 2012 IBM Corporation 20

21. Portal / Web Content Mgt / Connections
Common
Header
News around the Lab
(content source is Calendar of
Connections) Laboratory
Events
Training
Courses
21

22. Research Division Homepage
Access to Division-specific
collaborative Events
content
The content on all
Division pages is
WCM generated
22

23. Staff Profile
©2011 IBM Corporation
23

24. Banner
Navigation is
served from
Portal, including
WCM content for
Alerts, Threat
level
Displays
information about
current Activites.
Boxes are user-
customizable. All
retrieve content
directly from the
relevant
application.
©2011 IBM Corporation
24

25. Connections communities
Las personas pertenecen a grupos, with Sametime presence and
Sametime Advanced
comunidades. Por afinidad o necesidad features.
Un lugar de reunión para compartir conocimientos, ideas e intereses,
un campo de acción para las comunicaciones sociales; un contexto
común para trabajar juntos e innovar.
© 2012 IBM Corporation 25

26. Our common projects, ideas,
tasks, discussions, and goals
¡¡ Es sobre Nosotros !! along with the means to bring
us all together in real time
when needed.
Ver la lista de la
comunidad para saber
quién es miembro y
con qué perfil.
© 2012 IBM Corporation 26

27. Use the community context
¡¡ Es sobre Nosotros !! to get to know those of us
you haven't met yet.
Abre la tarjeta de
negocios de los
miembros de la
comunidad para saber
mas sobre ellos.
© 2012 IBM Corporation 27

28. Leverage their availability
¡¡ Es sobre Nosotros !! status to get to them in real
time.
Puedo definir si eres la
persona con la que necesito
trabajar basado en tu
identidad, con quien te
relacionas, o qué has
publicado/compartido.
© 2012 IBM Corporation 28

29. Leverage their availability
¡¡ Es sobre Nosotros !! status to get to them in real
time.
Contacta a los miembros de
la comunidad directamente
desde sus tarjetas de
presentación.
© 2012 IBM Corporation 29

30. Social Everywhere
New Mobile Apps to Access Data Anywhere / Anytime
● Access all of your Connections data from mobile
browsers or free native apps
● New Capabilities
­ Media Gallery – upload photos/videos from your
phone
­ Access Ideation Blogs
­ Hyperlinks in Status Updates
­ Improved Home screen navigation style
­ Saved login information in native app
­ Device wiping & VPN capability
● Download native app from major app stores: iTunes,
Android Market, Blackberry App Worlds
© 2011 IBM Corporation 30

31. Apple iPod Touch / iPhone Devices
© 2011 IBM Corporation 31

32. Google Android Devices
© 2011 IBM Corporation 32

33. RIM BlackBerry Devices
Shipped
Q3
2011
© 2011 IBM Corporation 33

34. Not everyone lives in the
browser. Those of us who
It's about us live in Sametime also have
access to communities and
more.
Access your Connections
communities directly from
Sametime Connect.
© 2012 IBM Corporation 34

35. Go deep into the tree and get
a glimpse of the makeup of
It's about us entire divisions, departments,
etc.; all from Sametime
Connect
Locate people based on
their standing in the
organization's hierarchy.
© 2012 IBM Corporation 35

36. Need to ping all of us at
It's about us once? Sametime Connect
has a plug-in for that.
Send announcements,
questions, alerts and polls to
all community members at
the same time in real time.
© 2012 IBM Corporation 36

37. Get our collective input in
It's about us real time and store it for
future reference.
Capture knowledge and
insight just by keeping
the conversation alive.
© 2012 IBM Corporation 37

38. Connections applications
with Sametime Advanced
People need to find people presence and real-time
connectivity.
An engine that helps me find the right people for the task at hand.
© 2012 IBM Corporation 38

39. You have the expertise, the
insight or the authority to
It's about you help me make something
happen and I'm going to find
you.
I can determine you're the
person I need to work with
based on your identity, who
you hang out with and what
you've published.
© 2012 IBM Corporation 39

40. Connections lets me find you
from different contexts and
It's about you ping you through a single
vehicle.
Your business card
is everywhere and it
tells me whether
you're available.
© 2012 IBM Corporation 40

41. Sametime let's me find you
based on where you are and
It's about you what you're doing at this very
moment.
I can look you up in the
organizational hierarchy
and decide whether to ping
you based on your
availability status.
© 2012 IBM Corporation 41

42. Sametime gives me access
It's about you to broadcast channels to let
you know I need help.
I can find you via
announcements, broadcast
chats, using Skill Tap and
even launching a poll asking
for answers.
© 2012 IBM Corporation 42

43. I know where you've been...
It's about you and I can get to you from
there.
Find the person you
need based on their
participation in persistent
chat forums.
© 2012 IBM Corporation 43

44. Accesando en tiempo real a
¡¡ Es cómo llegar a ti, cómo contactarte !! los canales mas robutos en
el mercado.
Desde la tarjeta de negocios
a una sesión de chat, voice
chat o llamada telefónica
usando el soft phone.
© 2012 IBM Corporation 44

45. Las personas necesitan comunicarse
Los canales que me permitan ubicar a la persona, no el dispositivo ni el
lugar, cuando lo necesite.
© 2012 IBM Corporation 45

46. Canales de comunicación en
¡¡ Es cómo llegar a ti, cómo contactarte !! tiempo real a través de una
variedad de dispositivos.
Llegar a la persona no es un
problema. Ruteo automático de la
llamada al/los dispositivos mas
apropiados basado en su
presencia y estado actual.
© 2012 IBM Corporation 46

47. Video de clase Enterprise e
¡¡ Es cómo llegar a ti, cómo contactarte !! integración con sistemas de
terceros.
Cuando la voz no es
suficiente, podemos
abrir una video
llamada.
© 2012 IBM Corporation 47

48. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Escalar a un chat
grupal
© 2012 IBM Corporation 48

49. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Guardar la transcripción
de los chats
© 2012 IBM Corporation 49

50. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Usar voice chat para llamadas
VoIP o establecer llamadas
telefónicas tradicionales.
© 2012 IBM Corporation 50

51. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Ir de chat con voz a video o unirse a
una sesión de telepresencia en un
sistema de video empresarial de
terceros.
© 2012 IBM Corporation 51

52. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Configure sus
opciones de llamada y
administre su address
book.
© 2012 IBM Corporation 52

53. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Escale hacia salas de reunión
instantánea (y persistente) con
soporte de audio y video.
© 2012 IBM Corporation 53

54. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Añade personas a
tu lista de contacto
para futuras
referencias.
© 2012 IBM Corporation 54

55. The Connections plug-in for
¡¡ Qué podemos hacer !! Sametime takes Connections
beyond the Web browser.
Añadir la
transcripción
del chat a una
Actividad
© 2012 IBM Corporation 55

56. The Connections plug-in for
¡¡ Qué podemos hacer !! Sametime takes Connections
beyond the Web browser.
Encontrar
Actividades
relacionadas
© 2012 IBM Corporation 56

57. The Connections plug-in for
¡¡ Qué podemos hacer !! Sametime takes Connections
beyond the Web browser.
Añadir esta
conversación a un
Foro o Comunidad
© 2012 IBM Corporation 57

58. Ubicarte en tiempo real a
través del canal mas
¡¡ Qué podemos hacer !! apropiado para la situación
en marcha.
Comparte tu pantalla completa, o
una porción de ella, o una
aplicación abierta con tus
contactos de chat.
© 2012 IBM Corporation 58

59. The Connections plug-in for
What Sametime Connect can do Sametime takes Connections
beyond the Web browser.
I can get to you on
Connections from the
Sametime business card.
© 2012 IBM Corporation 59

60. Saber de ti, tu red, tu
¡¡ Qué podemos hacer !! conocimiento y experiencia
desde tu tarjeta de visita
Acceso 360° al Perfil
digital de mis contactos
de chat
© 2012 IBM Corporation 60

61. Connections communities
People need to work together and Sametime meetings.
The context to exercise people networks to produce tangible business
value.
© 2012 IBM Corporation 61

62. ¡¡ Conectémonos !! Primero
chat, luego escuchar y ver a
¡¡ Hagamos el trabajo en colaboración !! los demas – como lo
hacemos los humanos.
Desde la sesión de chat,
abrir una sala de reuniones
con audio y video, presencia
y soporte de contenido o
documentos.
© 2012 IBM Corporation 62

63. Let's connect! We can chat
It's about getting the job done first and then hear and see
each other—like humans do.
© 2012 IBM Corporation 63

64. Let's connect! We can chat
It's about getting the job done first and then hear and see
each other—like humans do.
Launching the meeting room
from Sametime Connect gives
us access to additional features
such as the ability to take control
of each other's workstations.
© 2012 IBM Corporation 64

65. People are doing it today... References
© 2012 IBM Corporation 65

66. Communicating and sharing knowledge Berlitz Corporation
IBM Connections enables Berlitz employees to find colleagues based on need,
expertise, background and skills for answers to questions, consultation and
project staffing.
IBM Sametime allows users to connect and interact with each other in real time
infusing Berlitz with fluid communication and collaboration channels across the
corporation.
© 2012 IBM Corporation 66

67. “eBerlitz” Community in which they develop on-line teaching materials
67

68. Extending expertise beyond your own Children's Hospital Boston
walls to save lives
IBM Connections enables clinicians to grow their skills in a social environment
with complementary expert and peer contextual commentary, on-boarding
support, profile management and search capabilities.
IBM Sametime connects clinicians with colleagues and mentors reducing
information bottlenecks and maximizing access to the most relevant information
in real time.
© 2012 IBM Corporation 68

69. Chinese Deaf Association,
Enabled and connected to serve R.O.C.
IBM Connections enables deaf and hearing-impaired clients of the Chinese
Deaf Association to share information in video format with sign-language
interpreters and each other.
IBM Sametime connects Chinese Deaf Association clients with sign language
interpreters through video chat to help them communicate with hearing people
in real time.
© 2012 IBM Corporation 69

70. United Nations
Building people networks Peacekeeping Operations
IBM Connections enables United Nations users to easily connect with other
users, other agencies, non-government agencies (NGOs) and host-nation
personnel.
IBM Sametime connects United Nations users through unified, real-time
communication and collaboration services from enterprise instant messaging
and online meetings to telephony and video conferencing.
© 2012 IBM Corporation 70

71. 71

72. 72

73. The Connections-Sametime
What's next? integration roadmap.
2013 and Beyond
● Closer integration between
Connections communities, Sametime
Advanced and Sametime meetings
● Richer Sametime presence into
Connections profiles and the business
card
4Q 2012 ● Improved search on connections
profiles from the Sametime Connect
client
● Sametime Meetings
3Q 2012 support for Connections
Files
1Q 2012 ● Sametime Proxy support
for Connections 4.0
● Sametime Proxy support
for Connections 3.0.1.1
● Sametime A/V Widget
for Connections 3.0.1.1
The information contained in this presentation is made available under the rules outlined in the non-disclosure agreement currently in place between your company or
institution and IBM. All information related to new products, product releases and capabilities is intended to outline our general product direction and it should not be
relied on in making a purchasing decision. All information on new features and products is for informational purposes only and may not be incorporated into any
contract. All information on new features and products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The
development, release, and timing of any features or functionality described for our products and the capabilities included in them remains at our sole discretion.
© 2012 IBM Corporation 73

74. For more information on how to get all this done...
● The IBM Connections Wiki
‒ The Connections plug-in for Sametime
‒ Integrating Connections communities and Sametime Advanced
‒ Surfacing Sametime presence as a custom attribute on Connections Profiles
● The IBM Sametime Wiki
‒ Integrating the Connections business card
‒ Enabling click-to-call from the Sametime Web client and the Web meetings client
‒ Integrating Connections and Sametime Advanced
© 2012 IBM Corporation 74

75. Start by enabling and
connecting your people; let
We can help you creativity flourish and get on
your way to becoming a
Social Business.
ibm.com/social
© 2012 IBM Corporation 75

76. Thank you!
© 2012 IBM Corporation