Slides about growth hacking and why it is important to get familiar with it.

1. WHAT IS GROWTH HACKING
& why do you need it?

2. WHAT IS GROWTH HACKING
& why do you need it?
»
GROWTH HACKING IS...
a combination of marketing and programming,
creativity and analysis. Set of hacks - tactics and
best practices for user growth, that result from
new, blanket approach to the product, its
adoption & distribution.
2

3. WHAT IS GROWTH HACKING
why do you need it?
»
WHY GROWTH HACKING?
Due to the growth of internet as a new medium, the product and its
spreading was redefined.
Product is no longer only physical goods, software is a product too.
Great product is not enough. Distribution is equally important .
New kind of product needs new kind of thinking about it, and that’s
a job for growth hacker.
3

4. WHAT IS GROWTH HACKING
4
why do you need it?
AQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

5. WHAT IS GROWTH HACKING
5
why do you need it?
»
GROWTH HACKING FUNNEL
Acquisition - understanding the flow of online users and using
this knowledge to increase traffic on your website.
- Blogging Guest-Blogging
- eBooks
- Webinars
- Social Media
- SEM
AQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

6. WHAT IS GROWTH HACKING
6
why do you need it?
»
GROWTH HACKING FUNNEL
Activation - analyzing and continuously improving certain
elements of the website in order to make user experience
better, lead visitors to sign up and repeat the visit.
- A/B testing
- Landing Page Optimatization
- Onboarding
- Copywriting
AQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

7. WHAT IS GROWTH HACKING
7
why do you need it?
»
GROWTH HACKING FUNNEL
Retention - keeping users active and getting them to use the
product on a daily basis and return to the website.
- Email Marketing
- Remarketing
- Direct contact
- Aha moments
AQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

8. WHAT IS GROWTH HACKING
8
why do you need it?
»
GROWTH HACKING FUNNEL
Revenue - turning active users into paying customers that bring
revenue by using paid versions of the product
- Subscriptions
- Pricing models
- Lead generation
!
AQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

9. WHAT IS GROWTH HACKING
9
why do you need it?
»
GROWTH HACKING FUNNEL
Referral - making happy users share and invite their friends to
improve their own experience
- Built-in sharing
- API integrations
- Contests
- Gamification
!
AQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

10. WHAT IS GROWTH HACKING
10
why do you need it?
»
HOW IS IT DONE?
Repeat
analytics
Implement
general and
people/event
based analytics
to learn what
people are
looking for on
your website,
why do they
leave.
hypothesis
Assumptions
based on
analytics. Is
your landing
page not clear
enough? Is it the
call to action
button not
inviting your
user?
tests
optimization
Knowing what is
wrong, you can
design tests
showing what
option is more
encouraging for
your users. A/B
tests will show
you what your
clients prefer.
You know which
landing page
has more signups? Time to get
rid of the one
that isn’t
working, along
with other
elements that
are not good for
your revenue.

11. WHAT IS GROWTH HACKING
why do you need it?
»
EXAMPLES OF GROWTH HACKING
Twitter had many sign-ups but visitors didn’t come back after creating
an account.
Twitter team used data from analyzing the most engaged users, to find
out what is the cause of low retention.
Figuring that people who follow 5-10 accounts on their first day are
more likely to become active users.
Using this knowledge, Twitter added features like suggesting accounts
to add after creating account, causing the increase of active users.
!
11

12. WHAT IS GROWTH HACKING
why do you need it?
»
EXAMPLES OF GROWTH HACKING
!
PayPal team noticed they can leverage on popularity of eBay.
Creating demand for the service - PayPal created a web bot that was
buying random goods on eBay and later insisted on paying for it using
PayPal.
Sellers found out about the service and were forced to start using it
in reaction to such demand.
Later on, PayPal created a button and made a deal with eBay, that let
them become the most popular online payment method.
!
12

13. WHAT IS GROWTH HACKING
why do you need it?
»
WHY DO YOU NEED GROWTH HACKERS?
Growth hacking is focusing on growth, which in early stages is critical
for every business
The nature of internet products has caused a new way to think about
growth. Traditional marketing is not enough.
Getting visitors on your website is just a first step. If you don’t want to
waste money on worthless acquisition, you need to understand the
whole funnel flow.
Because if you don’t scale, you will go extinct.
!
13

14. WHAT IS GROWTH HACKING
why do you need it?
»
THANK YOU
Follow @growthrepublic on twitter to find out some more about growth hacking
14