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[#GHConf17] Devotion Hacking — Delivering Value to Drive Advocacy for Growth

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GrowthHackers
GrowthHackers

In this presentation, Mark Organ from Influitive, talks about using delivering value to drive advocacy for growth.

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Devotion Hacking—Delivering Value to Drive Advocacy for Growth Mark Organ, Influitive
@INFLUITIVE@INFLUITIVE Devotion Hacking Mark Organ, Founder & CEO, Influitive @markorgan
@INFLUITIVE2
@INFLUITIVE3 It’s not all good in Marketerville
@INFLUITIVE4 Marshall McLuhan Today, the messenger is the message
@INFLUITIVE5
@INFLUITIVE6
@INFLUITIVE@INFLUITIVE7 Advocates can drive value across your business Increase Trust with Social Proof Improved Sales Conversion • Reputation • Reviews • Social Amplification • User Generated Content • References • Referrals • Proof Points • Case Studies Retain Customers Reduce Churn • Product Survey / NPS • Community & Events • Voice of Customer VOC • Customer Advisory Boards
@INFLUITIVE8 Motivating Advocates MACRO Factors micro factors
@INFLUITIVE@INFLUITIVE9 Exclusive Tribe Advocate Motivation Model Meaningful Impact Social Capital
@INFLUITIVE10 Exclusive Tribe
@INFLUITIVE11
@INFLUITIVE12
@INFLUITIVE13 Meaningful Impact
@INFLUITIVE14 Social Capital
@INFLUITIVE15
@INFLUITIVE16
@INFLUITIVE17 White Hat Growth Hacking
@INFLUITIVE18
@INFLUITIVE19 Game mechanics fuel advocacy
@INFLUITIVE A/B Testing with Advocates 20 2% 14%
@INFLUITIVE A/B Testing with Advocates 21
@INFLUITIVE22 Black Hat Growth Hacking
@INFLUITIVE Use Advocates to discover unleveraged channels “What or who is newly influential for you over the past 6 months?” 23
@INFLUITIVE 19 positive product reviews 24
@INFLUITIVE Devotion Hacking: Putting it all together Experimentation Iteration New Channels 25 Exclusive Tribe Advocate Motivation Model Meaningful Impact Social Capital
@INFLUITIVE26 Make Advocates your messengers
@INFLUITIVE@INFLUITIVE27 @markorgan
Want video access Jamie Siminoff, Ring This could be you! View recordings of all #GHConf17 presentations with our virtual pass & purchase tickets for next year’s event at growthhackers.com/conference

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