AI, Machine Learning, and their Application for Growth - #GHConf18
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There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
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AI, Machine Learning, and their Application for Growth - #GHConf18
- 1. Adelyn Zhou CMO, TOPBOTS @AdelynZhou AI, Machine Learning, and their Application for Growth #GHConf18
- 2. What Every Marketer Needs to Know About Machine Learning Adelyn Zhou @adelynzhou
- 8. "If your competitor is rushing to build AI and you don’t, it will crush you” Elon Musk
- 9. Top 25 People To Follow In AI (IBM Watson); Top 9 People in AI (Forbes, Top 10 in Bots (Inc) Research Writer for VentureBeat & Forbes Previously at BCG, Amazon, Nextdoor, Eventbrite Co-Author of Applied Artificial Intelligence Harvard College & Harvard MBA ADELYN ZHOU
- 10. @adelynzhou Use AI to help marketers find competitive edge Using Machine Intelligence 1. Brand engagement on Twitter 2. Content amplification on LinkedIn 3. Bot design and development 4. Customer sentiment analysis, etc.
- 11. AUTOMATION AI
- 12. AUTOMATION AI
- 14. @adelynzhou What is needed for machine learning?
- 15. @adelynzhou What is needed for machine learning? Processing Power
- 16. @adelynzhou What is needed for machine learning? Processing Power Data
- 17. @adelynzhou What is needed for machine learning? Processing Power Models (algorithms) Data
- 18. @adelynzhou AI takes data inputs and generates an output Input: Data Sensors Images Text, etc. Output: Prediction Action Images Text, etc. Artificial Intelligence Model
- 19. @adelynzhou Machine Learning Main types of machine learning models Semi-Supervised Learning Unsupervised Learning Reinforcement Learning Supervised Learning
- 21. @adelynzhou Text Classification for user insights
- 22. @adelynzhou Text Classification for sentiment analysis
- 24. @adelynzhou Clustering for customer segmentation
- 25. @adelynzhou Clustering for recommendation systems
- 27. @adelynzhou Regression models for dynamic pricing
- 28. @adelynzhou Regression for marketing spend and performance
- 29. @adelynzhou Regression for sales forecasting Can model thousands of features Weather, demographics, geography, inventory levels, repeat purchases, pricing, etc. rather than a few
- 34. @adelynzhou Multi-Arm Bandits for content optimization
- 35. @adelynzhou 1. Short tests 1. Headline testing 2. Short term campaigns and promotions 2. Long term tests 1. Set it and forget it optimization 2. Ad targeting 3. Optimization with attribution Multi-Arm Bandits for short and long term tests
- 36. @adelynzhou 5. Conversational AI WHAT IS A CONVERSATIONAL BOT?
- 37. @adelynzhou 5. Conversational AI WHAT IS A CONVERSATIONAL BOT? Also known as: chatbot, virtual assistant, digital assistant, conversational UI A conversational bot is a computer program you can converse with, either through voice or text.
- 38. @adelynzhou Messaging Platforms Conversational AI for messaging platforms
- 39. @adelynzhou Conversational AI for websites and apps
- 40. @adelynzhou Conversational AI for voice assistants
- 41. @adelynzhou Marketing Brand awareness Drive to store E-commerce Functionality Core functionality Productivity Automation Customer Service Customer support Store information CRM engagement Conversational AI for marketing and care
- 43. @adelynzhou 6. Generative Models Recurrent Neural Networks (RNNs)
- 44. @adelynzhou 6. Generative Models Generative Adversarial Networks (GANs)
- 45. @adelynzhou Generative models for name generation
- 46. @adelynzhou Generative models for name generation
- 47. @adelynzhou Generative models for name generation
- 48. @adelynzhou Generative models for name generation
- 49. @adelynzhou Generative models for copy creation
- 50. @adelynzhou “Yes, it’s for fans of possibility” “Yes, it’s Mother Nature approved” “Yes, this car is an ode to tech” “Yes, the future is available now” “Yes, it will turn heads on the moon” Generative models for copy creation
- 51. @adelynzhou Human or Bot? Generative models for text creation
- 52. @adelynzhou “A shallow magnitude 4.7 earthquake was reported Monday morning five miles from Westwood, California, according to the U.S. Geological Survey. The temblor occurred at 6:25 a.m. Pacific time at a depth of 5.0 miles.” Generative models for text creation
- 53. @adelynzhou “Kitty couldn’t fall asleep for a long time. Her nerves were strained as two tight strings, and even a glass of hot wine, that John made her drink, did not help her. Lying in bed she kept going over and over that monstrous scene at the meadow.” Generative models for text creation
- 54. @adelynzhou “How little we know of what there is to know. I wish that I were going to live a long time instead of going to die today because I have learned much about life in these four days; more, I think than in all other time.” Generative models for text creation
- 55. @adelynzhou Generative Methods for image generation
- 56. @adelynzhou Generative Methods for image generation
- 57. @adelynzhou Generative Methods for image generation
- 59. @adelynzhou Computer Vision for product recognition Opticwhite
- 60. @adelynzhou Computer Vision for earned media calculation
- 61. @adelynzhou Computer Vision for e-commerce relevance
- 62. @adelynzhou Computer Vision for content moderation
- 63. @adelynzhou 8. Robotic Process Automation Source: Roboyo
- 64. @adelynzhou Robotic Process Automation for daily reports Source: Moz
- 66. W W W. T O P B O T S . C O M APPLIED ARTIFICIAL INTELLIGENCE
- 67. Learn more about the GrowthHackers Conference at GrowthHackers.com/Conference