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1. AI MARKETING INTELLIGENCE FOR
FULL MARKETING PLANNING

2. INSPIRE MARKETERS WITH AI ENHANCED
MARKETING INTELLIGENCE
OUR MISSION IS TO
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3. • ZETABYTES OF MARKETING DATA IS AVAILABLE OUT THERE, BUT MOST IN UNSTRUCTURED FORMAT (IDC, HOLLAND)
• 37% OF MARKETERS SEEK EFFICIENCY AND AGILITY IN THEIR MARKETING OPERATIONS (FORRESTER)
• MARTECH SPACE IS OVERPOPULATED, YET THERE ISN’T A COMPREHENSIVE SOLUTION TO SUPPORT MARKETERS IN THEIR
PLANNING PROCESSES. THEY STILL USE SPREADSHEETS, POWERPOINT, PEN AND PAPER (CUSTOMER INSIGHT)
• MARKETERS SPEND ON AVERAGE 60 HOURS FOR INTERNAL MARKETING RESEARCH AND PLANNING, IN ADDITION TO
OUTSOURCED AGENCY WORK, COSTING THEM $10K-$100K (CUSTOMER INSIGHT)
• EVERYONE IS TALKING ABOUT GROWTH MARKETING, YET THERE ARE NO TOOLS YET TO ACTUALLY HELP APPLY IT (CUSTOMER
INSIGHT)
• ALL MARKETING PLANS HAVE BEEN SO FAR STATIC
CURRENT PROBLEMS OF THE MARTECH SPACE
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4. THE PROBLEM
THE RISE OF UNSTRUCTURED DATA
▸ IDC predicts that the Global
Datasphere will grow from 33
Zettabytes (ZB) in 2018 to 175 ZB by
2025.
▸ 80-90% of data will be unstructured. It
is simply no longer humanly possible
to aggregate, let alone analyse, the
unfathomable quantities of data
involved in running a business in the
digital age. (1)
1 Holland, T.M. (2016, April 22). The World Will Use a Zettabyte of Data in 2016 - Samsung.
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5. COMPANIES LIKE BEN & JERRY’S, MAZDA AND SEPHORA
HAVE ALREADY RECOGNIZED THE POSITIVE IMPACT THAT
MACHINE LEARNING CAN HAVE ON THEIR BRANDS,
INCLUDING HIGHER ENGAGEMENT RATES AND INCREASED
ROI. OTHER MARKETERS WILL LIKELY SOON BE
FOLLOWING THEIR LEAD.
Harvard Business Review
A PIECE OF WISDOM 5

6. THE PROBLEM
DAY-TO-DAY MARKETING CHALLENGES
▸ As Forrester’s “TechRadarTM: Marketing And
Advertising Technology, Q1 2016” report puts it,
today’s advertisers must simultaneously dedicate
their energy to “brand storytelling, audience-
based targeting, insights from customer data,
personalisation, and customer experience,” all
across a myriad of new media channels and
devices.
▸ 6% of marketers believe their current tools
and approaches are sufficient to deal with
the complexities of modern marketing
▸ 38% of marketers are currently delivering
contextual marketing across digital and
offline channels
▸ 34% of marketers cited difficulty translating
customer insights into actionable outcomes
▸ 35% of marketers cite difficulty
understanding how various channels
contribute to conversions as one of the
biggest challenges they face
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7. 7

8. THE PROBLEM
BOTH BRANDS AND AGENCIES ALREADY APPLY AI TECHNOLOGIES BUT STILL EXPERIENCE DRAWBACKS
▸ Brands and agencies want to increase value of marketing investment through AI adoption, but have concerns over communication
limitations and lack of control.
▸ Marketer adoption of AI-powered marketing has shot up from 43% in 2016 to 88% today, reflecting AI’s increasing advances in
marketing technology (MarTech) and marketers’ need for better decisions, greater productivity, and faster execution. However, most
marketers deploy AI to support tactical campaign tasks in an assistive capacity, rather than collaborating with autonomous AI.
▸ Just 26% of those who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.
Albert Technologies research 2019
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9. THE PROBLEM
COMPANIES SEEK RESOURCE OPTIMISATION
▸ While 86% of respondents say the success of their marketing
programs depends on the ability to deliver personalized marketing
across channels, devices and customer lifecycle stages, only 50% or
less say they feel “very well supported” by their current technology in
meeting their top objectives, including:
▸ Gaining direct control over digital media buying (only 50% feel
“very well supported”)
▸ Improving the effectiveness of their marketing campaigns (49%)
▸ Improving customer experience (43%)
▸ Increasing customer retention (39%)
▸ Gaining efficiency and agility in their marketing operations (37%)
▸ Achieving a better return on marketing spend (36%)
▸ Increasing customer acquisition (33%)
A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential
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10. THE PROBLEM
MARKETERS LOOK FOR MORE CONTROL AND EFFECTIVENESS
A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential
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11. THE PROBLEM
MARKETERS SEEK MORE EFFECTIVE USE OF DATA AND MARKETING CAMPAIGNS
A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential
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12. MARKET SITUATION
TODAY’S MARKETERS USE AI TOOLS TO…
▸ Automate your tedious tasks with a virtual
personal assistant & chatbots
▸ Organize and analyze visual assets
intelligently
▸ AI generated content, dynamic emails
▸ Smart content curation
▸ Voice search
▸ Programmatic media buying
▸ Marketing automation, retargeting
▸ Audience targeting & segmentation
▸ Predictive analytics and lead scoring
▸ Sales forecasting
▸ Churn Prediction
▸ Social listening & sentiment analysis
▸ Product pricing
Mapping the most effective AI technologies for marketing across the customer lifecycle. By Dave Chaffey . Smart Insights. 31 Jan, 2019
but not for planning, managing their marketing campaigns or growth hacking….
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13. ALBIZURI GARCIA, CEO OF GAIN
IF MARKETERS EXPECT TO CREATE MORE
MEANINGFUL CAMPAIGNS WITH TARGET AUDIENCES
AND BOOST ENGAGEMENT, INTEGRATING MACHINE
LEARNING CAN BE THE TOOL TO UNVEIL HIDDEN
PATTERNS AND ACTIONABLE TACTICS TUCKED AWAY
IN THOSE HEAPING AMOUNTS OF BIG DATA.
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14. MARKETING PLANNING PROCESS 14
TAKES UP LOTS OF RESOURCES, WITHOUT CLEAR ORGANISATION

15. MARKETING PLANNING PROCESS 15
GET RELEVANT DATA IN MINUTES. STREAMLINE THE PROCESS

16. GROWTH CHANNEL
AI MARKETING INTELLIGENCE FOR MARKETING PLANNING
16
NO HUMAN CAN PUT THEIR HEAD AROUND THE WHOLE INTERNET. AI CAN

17. ▸ Preview available on http://app.growthchannel.io
QUESTIONNAIRE SNAPSHOT
GROWTH CHANNEL STARTS BY IDENTIFYING YOUR MICRO-SEGMENT

18. YOU WILL RECEIVE DETAILED PERSONA OVERVIEW 18
BUYER PERSONA SNAPSHOT

19. CUSTOMER DECISION JOURNEY MAP FOR EACH OF THE PERSONAS 19
FUNNEL SNAPSHOT

20. ▸ Preview available on https://growthchannel.io/marketing-plan-edu
THERE ARE MANY OTHER ELEMENTS OF THE MARKETING PLAN
BUT THAT’S NOT ALL…

21. 21
CONTACT YOUR GROWTH CHANNEL REPRESENTATIVE FOR A CUSTOM QUOTATION

22. ISOLATE DEFINING CHARACTERISTICS AND
BEHAVIOURS OF HIGH-VALUE PAST CUSTOMERS:
THOSE WHO EITHER HAD COMPLETED A PURCHASE,
ADDED AN ITEM TO AN ONLINE CART, VIEWED
WEBSITE CONTENT, OR WERE AMONG THE TOP 25% IN
TERMS OF TIME SPENT ON THE WEBSITE.
PREDICT WHICH POSSIBLE HEADLINES AND VISUAL
COMBINATIONS – AND THOUSANDS OF OTHER
CAMPAIGN VARIABLES – WOULD MOST LIKELY
CONVERT DIFFERENT AUDIENCE SEGMENTS
THROUGH VARIOUS DIGITAL CHANNELS (SOCIAL
MEDIA, SEARCH, DISPLAY, AND EMAIL OR SMS).
DETERMINE WHAT ACTUAL ONLINE
BEHAVIOURS HAVE THE HIGHEST
PROBABILITY OF RESULTING IN
CONVERSIONS, AND THEN FIND
POTENTIAL BUYERS ONLINE WHO
EXHIBIT THESE BEHAVIOURS
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23. THE SYSTEM ALLOCATES RESOURCES ONLY TO WHAT HAD
BEEN PROVEN TO WORK, THEREBY INCREASING DIGITAL
MARKETING ROI. ELIMINATING GUESSWORK, GATHERING
AND ANALYSING ENORMOUS VOLUMES OF DATA, AND
OPTIMALLY LEVERAGING THE RESULTING INSIGHTS IS THE AI
ADVANTAGE.
Harvard Business Review
A PIECE OF WISDOM 23

24. MARKETING TECH FOR PLANNING 24
OTHER TECH ALTERNATIVES ARE TEMPLATES
100% templates
Growth Channel uses AI to revolutionize strategic &
tactical marketing. NO TEMPLATES HERE

25. TESTIMONIALS
CUSTOMER FEEDBACK
25

26. HELLO@GROWTHCHANNEL.ORG