Growth Channel is a SaaS for personalised marketing planning. We work with marketers, startups,CMOs and agencies. With Growth Channel, a user fills in a short form about their campaign, based on which, Growth Channel identifies their micro-segment and instantly shares a complete personalised marketing plan. It covers everything from strategy considerations and campaign activation ideas, to distribution channels, best practices, KPIs and content templates. The more precise user information - the more accurate and detailed the recommendations will be. Creating a marketing plan takes days and weeks to conduct. And if you’re not a marketer, you’re either guessing or spending $1k-50k outsourcing. By applying AI and machine learning, we reduced the cost of a marketing plan from $1k-$50k down to just $99, and from days and weeks to just minutes. Get your free set of marketing ideas today with Growth Channel!

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🚀 AUTOMATE YOUR MARKETING PLANNING 🚀
THROUGH AI & MACHINE LEARNING

2. INSPIRE MARKETERS AND STARTUPS WITH AI
ENHANCED MARKETING INTELLIGENCE
OUR MISSION IS TO
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3. • ZETABYTES OF MARKETING DATA IS AVAILABLE OUT THERE, BUT IN UNSTRUCTURED FORMAT (IDC, HOLLAND)
• 37% OF MARKETERS SEEK EFFICIENCY AND AGILITY IN THEIR MARKETING OPERATIONS (FORRESTER)
• MARTECH SPACE IS OVERPOPULATED, YET THERE ISN’T A COMPREHENSIVE SOLUTION TO SUPPORT MARKETERS IN THEIR
PLANNING PROCESSES. THEY STILL USE SPREADSHEETS, PEN AND PAPER (CUSTOMER INSIGHT)
• MARKETERS SPEND ON AVERAGE 60 HOURS FOR MARKETING RESEARCH AND PLANNING, COSTING THEM $1000-$10000
(CUSTOMER INSIGHT)
• EVERYONE IS TALKING ABOUT GROWTH MARKETING, YET THERE ARE NO TOOLS YET TO ACTUALLY HELP APPLY IT (CUSTOMER
INSIGHT)
• MOST STARTUP FOUNDERS DON’T KNOW WHERE TO START WHEN IT COMES TO MARKETING THEIR PRODUCT (CUSTOMER INSIGHT)
CURRENT PROBLEMS OF THE MARTECH SPACE
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4. THE PROBLEM
THE RISE OF UNSTRUCTURED DATA
▸ IDC predicts that the Global
Datasphere will grow from 33
Zettabytes (ZB) in 2018 to 175 ZB by
2025.
▸ 80-90% of data will be unstructured. It
is simply no longer humanly possible
to aggregate, let alone analyse, the
unfathomable quantities of data
involved in running a business in the
digital age. (1)
1 Holland, T.M. (2016, April 22). The World Will Use a Zettabyte of Data in 2016 - Samsung.
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5. AS THE INFLUX OF DATA CONTINUES GROWING UNCONTROLLABLY, THE IMPLEMENTATION
OF MACHINE LEARNING IN MARKETING CAMPAIGNS WILL BECOME EVEN MORE RELEVANT
WHEN IT COMES TO STRIKING UP ENGAGING CONVERSATIONS WITH CONSUMERS. INDEED,
IT COULD BE SO INTEGRAL THAT SPENDING AS A WHOLE ON COGNITIVE AND ARTIFICIAL
INTELLIGENCE SYSTEMS COULD REACH A WHOPPING $77.6 BILLION BY 2022, ACCORDING
TO THE INTERNATIONAL DATA CORPORATION. COMPANIES LIKE BEN & JERRY’S, MAZDA AND
SEPHORA HAVE ALREADY RECOGNIZED THE POSITIVE IMPACT THAT MACHINE LEARNING
CAN HAVE ON THEIR BRANDS, INCLUDING HIGHER ENGAGEMENT RATES AND INCREASED
ROI. OTHER MARKETERS WILL LIKELY SOON BE FOLLOWING THEIR LEAD.
Harvard Business Review
A PIECE OF WISDOM 5

6. THE PROBLEM
DAY-TO-DAY MARKETING CHALLENGES
▸ As Forrester’s “TechRadarTM: Marketing And
Advertising Technology, Q1 2016” report puts it,
today’s advertisers must simultaneously dedicate
their energy to “brand storytelling, audience-
based targeting, insights from customer data,
personalisation, and customer experience,” all
across a myriad of new media channels and
devices.
▸ 6% of marketers believe their current tools
and approaches are sufficient to deal with
the complexities of modern marketing
▸ 38% of marketers are currently delivering
contextual marketing across digital and
offline channels
▸ 34% of marketers cited difficulty translating
customer insights into actionable outcomes
▸ 35% of marketers cite difficulty
understanding how various channels
contribute to conversions as one of the
biggest challenges they face
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8. THE PROBLEM
BOTH BRANDS AND AGENCIES ALREADY APPLY AI TECHNOLOGIES BUT STILL EXPERIENCE DRAWBACKS
▸ Brands and agencies want to increase value of marketing investment through AI adoption, but have concerns over communication
limitations and lack of control.
▸ Marketer adoption of AI-powered marketing has shot up from 43% in 2016 to 88% today, reflecting AI’s increasing advances in
marketing technology (MarTech) and marketers’ need for better decisions, greater productivity, and faster execution. However, most
marketers deploy AI to support tactical campaign tasks in an assistive capacity, rather than collaborating with autonomous AI.
▸ Just 26% of those who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.
Albert Technologies research 2019
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9. THE PROBLEM
COMPANIES SEEK RESOURCE OPTIMISATION
▸ While 86% of respondents say the success of their marketing
programs depends on the ability to deliver personalized marketing
across channels, devices and customer lifecycle stages, only 50% or
less say they feel “very well supported” by their current technology in
meeting their top objectives, including:
▸ Gaining direct control over digital media buying (only 50% feel
“very well supported”)
▸ Improving the effectiveness of their marketing campaigns (49%)
▸ Improving customer experience (43%)
▸ Increasing customer retention (39%)
▸ Gaining efficiency and agility in their marketing operations (37%)
▸ Achieving a better return on marketing spend (36%)
▸ Increasing customer acquisition (33%)
A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential
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10. THE PROBLEM
MARKETERS LOOK FOR MORE CONTROL AND EFFECTIVENESS
A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential
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11. THE PROBLEM
MARKETERS SEEK MORE EFFECTIVE USE OF DATA AND MARKETING CAMPAIGNS
A Forrester Consulting Thought Leadership Paper Commissioned By Albert. April 2019. Harnessing AI’s Potential
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12. MARKET SITUATION
TODAY’S MARKETERS USE AI TOOLS TO…
▸ Automate your tedious tasks with a virtual
personal assistant & chatbots
▸ Organize and analyze visual assets
intelligently
▸ AI generated content, dynamic emails
▸ Smart content curation
▸ Voice search
▸ Programmatic media buying
▸ Marketing automation, retargeting
▸ Audience targeting & segmentation
▸ Predictive analytics and lead scoring
▸ Sales forecasting
▸ Churn Prediction
▸ Social listening & sentiment analysis
▸ Product pricing
Mapping the most effective AI technologies for marketing across the customer lifecycle. By Dave Chaffey . Smart Insights. 31 Jan, 2019
but not for planning, managing their marketing campaigns or growth hacking….
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13. MARKET SITUATION
MANY MARTECH COMPANIES ARE FOCUSED ON ADVERTISING, CONTENT & SOCIAL
Source: Crunchbase
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14. LOOKING AT THE MARTECH LANDSCAPE OF 2019
THE MARTECH INDUSTRY IS OVERPOPULATED…WE AREN’T (JUST) ADDING A NEW PLATFORM TO THE LANDSCAPE… BUT
CREATING NEW (SUB) CATEGORIES! + PLANNING + GROWTH HACKING
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15. INSTEAD OF OPTIMISING SPECIFIC MARKETING
TASKS, OR WORKING WITHIN INDIVIDUAL
MARKETING CHANNELS, THESE NEW TOOLS CAN
HANDLE THE ENTIRE PROCESS ACROSS ALL
CHANNELS.
Harvard Business Review
A PIECE OF WISDOM 15

16. ALBIZURI GARCIA, CEO OF GAIN
IF MARKETERS EXPECT TO CREATE MORE
MEANINGFUL CAMPAIGNS WITH TARGET AUDIENCES
AND BOOST ENGAGEMENT, INTEGRATING MACHINE
LEARNING CAN BE THE TOOL TO UNVEIL HIDDEN
PATTERNS AND ACTIONABLE TACTICS TUCKED AWAY
IN THOSE HEAPING AMOUNTS OF BIG DATA.
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17. • COLLECTS AND ORGANISES MARKETING DATA (UPDATED
DAILY), AND THEN PRESENTS TO EACH USER IN A
PERSONALISED DASHBOARD
• PROVIDES AUTOMATED (EDITABLE) MARKETING PLANNING
RECOMMENDATIONS POWERED BY AI
• MARKETERS CAN GENERATE A PERSONALISED CUSTOM
MARKETING PLAN IN A MATTER OF MINUTES, FOR 10-100X
LESS THAN THE CURRENT AVERAGE INDUSTRY COST
• MARKETERS CAN BROWSE THROUGH RELEVANT GROWTH
EXPERIMENTS AND EASILY PLAN THEM ACROSS THEIR
ROADMAP
INTRODUCING GROWTH CHANNEL
SAAS FOR PERSONALISED MARKETING PLANNING
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18. 🚀 POWER UP YOUR MARKETING
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19. ▸ Preview available on https://projects.invisionapp.com/share/YFWCS4JCH84#/screens
▸ Live prototype: https://growthchannel.io/get-marketing-ideas/
GENERATE YOUR CUSTOM MARKETING PLAN IN A MATTER OF MINUTES
INTRODUCING GROWTH CHANNEL

20. PRICING
A PLAN FOR EVERY BUSINESS TYPE
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21. CUSTOMER SUCCESS
PERSONALISED FOR EVERY USER
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22. MILESTONES
WHERE WE ARE IN THE PROCESS AND WHAT’S LEFT TO TACKLE
MVP launch:
Private beta. Lead generation and user
feedback for continuous product
development and improvement.
Looking for investors, joining startup
incubators & accelerators.
Partners network development.
September’17 October’19
Technology setup
February’20 March’20 May’20 June’20
Project scoping
Team setup
Product market fit
Module 1
MVP launch
Module 1
Public launch
Module 1 development & user feedback Module 2&3 development
Soft (beta) launch:
1 month license given to 25
influencers and 10 target
corporates. Further feedback taken
to finalise development & produce
case studies.
Public launch:
Full PR and viral campaign.
Study cooperation with high-end
digital research consultancies and
publications (AI and machine learning
for marketing).
Software available to everyone.
September’20
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Digital Ads
Module launch
Incorporation
(Austin TX)
Seed
fundraising
Module 1
Beta launch

23. WHY NOW
▸ Machine learning and artificial intelligence is growing (in
marketing) at a pace of wind. We do not want to miss the
opportunity.
▸ “Corporate investment in artificial intelligence is predicted to becoming a $100
billion market by 2025." - HBR
▸ Module 1 is entirely missing from the scope of most
solutions presented today. Gives us great opportunity to
launch the MVP and receive grand exposure.
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24. WHY GROWTH CHANNEL
▸ Bring marketing planning process from 60+ hours of
research down to a minute
▸ Organise all marketing planning resources into a single
dashboard
▸ Elevate growth hacking adoption
▸ Provide benchmark data for easier KPI planning
PLANNING MODULE
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25. GROWTH CHANNEL 1.2 MARKET RESEARCH
FEEDBACK
WANTED
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HTTPS://GROWTHCHANNEL.TYPEFORM.COM/TO/XFWUFA

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🚀 JOIN THE POWER TEAM TODAY 🚀
GROWTHCHANNEL.IO