John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Dscoop creating a successful social media campaign 101+
1. Creating a Successful Social Media Campaign 101+ John Foley, Jr., Grow Socially, Inc.
2. John Foley, Jr.@johnfoleyjr One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010 Ranked #15 Top CMO on Twitter in 2010 Inducted into NAPL’s SoderstromSociety in 2010 Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
3. Overview Social Media Marketing Plan Effectively use social media Identify the right audience Start the conversation Get business results Tools & techniques for implementing effective social media campaigns Measuring effectiveness JOHN FOLEY, Jr., GROW SOCIALLY, INC.
5. Marketing Calendar Announce on website Mail -Monthly Newsletter Send out flyers to clients Email eNewsletter (Announce) Tell colleagues you’re attending Expo Event 8AM-6PM Send thank you cards Enter new contacts in Excel
6. Improve Marketing with Social Media Improve sharing by Adding bookmark links Teach conversational-marketing and business-relationship-building techniqueson your blog http://ilnk.me/50ways@chrisbrogan
7. What is an Effective Social Media Strategy ? Online/Social Media Marketing Plan Website Search Engine Optimization Online Marketing Plan
8. Social Media Marketing Plan Describe Business and Its Goals Know Your Audience The One Thing Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success Strategy Before Tactics!
9. Know Your Audience Who Are They? Where Are They Cyclically? How Do They Use Social Media?
10. Define Target Audience Prospecting Customer Service Partner Management Audience Acquisition Discover Engage Get Found Your Target Audience – It’s Important
11. Is everyone interested in the same communication? I still email I love my mail I’m on Twitter I use Facebook, Twitter & LinkedIn I Google for my information Where are your prospects and customers getting their information?
12. Let Others Tell Your Story Word-of-mouth marketing has expanded If you have a great company, product or service, people will spread that message for you Deliver relevant information, and people will return the favor
15. How to Measure Success? How many Downloads eNewsletter Sign-Ups Blog Comments Questions Shared Links Re-Tweets Followers Site Traffic
16. Optimize / Social Friendly eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Inquiries Engage and Nurture Qualified Leads Engage and Nurture Sales Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? $
17. Industry Specific Content Marketing Information Consistently monitor for customer service Continually post relevant content Link all pages back to corporate site Secure Branded URLs for each Channel Promote Monthly Newsletters Best Practices
18. Content Resource Library Visit Resources Daily Content A Content C Content B Push Content Out Pull Content Make Links Measurable Content Distribution Strategy Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms.
21. Why Use Social Media More prospects to sell to Generate interest in your brand Build your brand Loyalty Position your company Customer Service Another Channel
22. Take Your Website to the Next Step Social-friendly, searchable Interactive Blogs Comments Landing Page eNewsletter Sign-Ups Widgets Calls to action for people to raise their hand
23. Widgets Appealing to the eye Creative Interactive Different Can be a call to action
26. Get found Using specified keywords Consistently updating Using linksto other pages of site or other websites What is Search Engine Optimization?
27. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors
28. Use Social Media Effectively Start with a Plan Address Goals Make a Schedule Know What You Want to Do Cross Promote Across All Pages Integrate with Website Include in Offline Marketing Efforts
29. Identify the Right Audience Which Industries? Are existing clients online? Connect with people you meet Include keywords on your profiles Engage with target audiences
30. Start the Conversation Twitter Hashtags Retweets Twitter Chats LinkedIn Groups Discussions Blog
31. Get Business Results Have Sales Reps Online Share Case Studies Online Answer Questions Send Requested Information Follow Up Connect
32. Tools & Techniques for Implementing Effective Social Media Campaigns Tools Social Media Pages Blog Team Approach Cameras, Video Cameras Link Shorteners Techniques Daily Management Consistent Monitoring Integration of Social Media and Multi-Media Channels Consistent Online Look
33. Tools for Measuring Effectiveness Link Shorteners iLink.Me TinyURL.com Google Analytics Website Insights LinkedIn, Facebook, Twitter, YouTube
37. Top 4 Channels for PSPs Twitter: Block Party Facebook: House party with a business effect YouTube: Your own TV Station LinkedIn: Chamber of Commerce networking event
38. What is Twitter? Share what you are doing in 140 characters or less A free social messaging utility for staying connected in real-time
44. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
45. What is LinkedIn? A business-oriented social networking site Mainly used for professional networking Has more than 43 million registered users, spanning 170 industries
51. You Your Website is Homebase JOHN FOLEY, Jr., GROW SOCIALLY, INC.
52. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Personalization Campaign Management Reporting Administration Automation Your Website SMS MMS PDA Blackberry
53. Create Marketing Campaigns Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
54. Marketing Calendar Create Post, Link back to website Announce on website Announce on & Mail -Monthly Newsletter Send out flyers to clients Email eNewsletter (Announce) Connect with Keynote Speakers on Share event article on Comment on event’s page Announce booth # with video post Tell colleagues you’re attending Share event article on Expo Event 8AM-6PM Join in on event’s hashtag Send thank you cards Enter new contacts in Excel Follow-Up with Post & Post Pictures Share speaking presentation on Friend new contacts on JOHN FOLEY, Jr., GROW SOCIALLY, INC.
55. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors
56. Wrap Up Start with a Plan Create a Online Marketing Strategy Incorporate Your Social Media, SEO and Website Measure the Results!
57. Q & A or Contact Me! John Foley, Jr. CEO/CMO Office: (978) 674-8081 Cell: (978) 337-1891 Website: www.GrowSocially.com Email: johnf@growsocially.com Twitter: twitter.com/johnfoleyjr Facebook: facebook.com/johnfoleyjr LinkedIn: linkedin.com/in/johnfoleyjr
58. Q & A / Contact Me! http://ilink.me/JR QRCode iFlyMobi.com
Hinweis der Redaktion
While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
Where Are They Cyclically?StudentsHow Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
What’s Your One Thing?What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
How people communicate, Target like-minded prospects, Communicate with customers
Here is how Tiwtter is used to promote a white paper…..
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Here is how Tiwtter is used to promote a white paper…..