MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...
Mau 2015 thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement
1. How Lyft Uses Mobile App Retargeting to Drive Re-engagement
Thinking Beyond the Install
Trang Vo | @trangmvo
Senior Online Marketing Analyst
Lyft
Shelley Lapcevic | @ShelleyLaps
Head of Customer Success
TapCommerce, a Twitter company