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How Lyft Uses Mobile App Retargeting to Drive Re-engagement
Thinking Beyond the Install
Trang Vo | @trangmvo
Senior Online Marketing Analyst
Lyft
Shelley Lapcevic | @ShelleyLaps
Head of Customer Success
TapCommerce, a Twitter company
#MAU2015
Source | Localytics
#MAU2015
HOW IT WORKS
#MAU2015
DRIVING RE-ENGAGEMENT

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Mau 2015 thinking beyond the install how lyft uses mobile app retargeting to drive re-engagement