Check out the slides from our webinar on August 22, 2012 with Mad Mimi where we discussed the process, strategy, and benefits behind synching your Facebook marketing with your email marketing efforts.

1. How To Use Email Marketing
To Boost Your
Social Media Marketing Efforts
@GroSocial | @MadMimi

2. Introductions
who the heck is ?
• Founded in 2010
• Creator of social media marketing software
• Seasoned Social Media Marketers
• Located in Orem, Utah
@GroSocial | @MadMimi

3. The GroSocial Platform
@GroSocial | @MadMimi

4. The GroSocial Platform
@GroSocial | @MadMimi

5. The GroSocial Platform
@GroSocial | @MadMimi

6. The GroSocial Platform
@GroSocial | @MadMimi

7. The GroSocial Platform
@GroSocial | @MadMimi

8. Introductions
who is ?
• Simple. Lovely. Email Newsletters.
• Email marketing geniuses
• Trusted and used by these guys
@GroSocial | @MadMimi

9. A Look At Mad Mimi
@GroSocial | @MadMimi

10. A Look At Mad Mimi
Choose from tons of
pre-designed themes
Customize the layout
the way you want it
@GroSocial | @MadMimi

11. A Look At Mad Mimi
Click here to upload
or add new contacts
Click here to start a
new list
@GroSocial | @MadMimi

12. Today’s Agenda
• How to setup a Facebook promotion
• How to sync it with your email marketing
• What emails (and when) to send to entrants
• What metrics to keep your eye on
• How to use new data for future promotions
• How to use new data for addt’l marketing campaigns
@GroSocial | @MadMimi

13. Facebook Promos
• Yes, they really do work!
we have proof...lots of it!
• Your fans/potential customers expect it from you
it’s the #1 reason why consumers interact with brands on Facebook.
• Your competition is stiff!
friends, family, photos, games/apps, etc.
• They’re fun and memorable
over 95% of interactions take place in the News Feed.
@GroSocial | @MadMimi

14. Facebook Promos
• Photo Contests
• Video Contests
• Sweepstakes
• Coupons
• Like-gates
@GroSocial | @MadMimi

15. Facebook Promos
• Start with a sweepstakes app
• TIP: play onMadness, Olympics, Local Sports
Batman, March
trends and seasonality
Teams, Local Events, Back-to-School, Summer,
Christmas, etc.
• Giveaway the most universally
interesting item possible

16. Facebook Promos
• Like
• Enter an email address
• Share with friends you can incentivize)
(you can’t require, but

17. Mad Mimi Setup
Click here and
you’ll get this
@GroSocial | @MadMimi

18. Mad Mimi Setup
Then drag
and drop
this widget
on to your
tab canvas
And copy
and paste
your embed
code here
@GroSocial | @MadMimi

19. Your promo is live!
...now what?
@GroSocial | @MadMimi

20. Facebook Updates
• Remind your fans DAILY during the promo period
• Consider a promoted post or two
• Your fans and new visitors need to see it
• Increases viral sharing
@GroSocial | @MadMimi

21. Traffic Email
Dear {NAME},
In case you didn’t know already, {COMPANY NAME} is now/has been
using Facebook to share offers, coupons, promotions, and other
exclusive deals with our social media fans and followers.
Are you a fan yet?
If not, let me give you the top 5 reasons why you should!
1. To win cool prizes (we’re giving away a {ITEM} in a couple weeks!)
2. To show us some love
3. To get immediate {COMPANY NAME} news and updates
4. To share your ideas, make recommendations, and ask questions
5. To help us build the most “social” {BUSINESS TYPE} on Facebook
Check out our {ITEM} Giveaway on Facebook and enter to win today!
{SIGNATURE}
@GroSocial | @MadMimi

22. Thank You Email
Dear {NAME},
Thank you for “liking” us on Facebook and entering into our iPad
giveaway! We REALLY want you to win...which is why we’re going to
let you in on a little secret...
We give you three additional entries per time that you share. Come
back daily to share and get additional entries.
Here’s a link to our Facebook Page in case you need it: {LINK}.
Thanks and good luck!
{SIGNATURE}
@GroSocial | @MadMimi

23. Reminder Email
Dear {NAME},
Thanks again for entering our {ITEM} Giveaway on Facebook. As you
already know, the promotion is coming to a close and we’re getting
ready to pick a winner.
We have some good news...you’re still in the running!
To ensure that you’ve given yourself the best chance of winning, visit
our Facebook Page and click on the “Share with friends” button to get a
handful of additional entries before the promotion ends. We’ll give you
three entries per time that you share.
Here’s a link to our Facebook Page in case you need it: {LINK}.
Good luck and happy sharing!
{SIGNATURE}
@GroSocial | @MadMimi

24. Metrics to watch for
• Sharing
• Entries per day
• Email open rates/clicks
@GroSocial | @MadMimi

25. Announcing a winner
• Don’t do it via status updates
• Don’t do it on a tab
• Website or email promotion guidelines)
(per Facebook’s official
@GroSocial | @MadMimi

26. What to do next?
• You’ve got some valuable data now!
• Launch30 days contest/promo
within
another
• Follow the same steps
@GroSocial | @MadMimi

27. Some other benefits
• Your email list got bigger
• Your Facebook presence got bigger
• Your marketing channels got bigger
@GroSocial | @MadMimi

28. Need some help?
www.grosocial.com/pages/madmimi
i
d Mim ay
Maomers p
99
t
cus
$3
@GroSocial | @MadMimi

29. Not using Mad Mimi?
www.madmimi.com
@GroSocial | @MadMimi

30. Questions?
@GroSocial | @MadMimi