1. Ethan Giffin, CEO
Groove Commerce
February 2011

2. Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Magento Development & Integration www.groovecommerce.com
800.564.9826
• Social Media Marketing
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2

3. AOV
Traffic
Conversion
Rate
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 3

4. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4

5. 1. What’s Your History?
2. Write Good Content
3. Create Buyers
Guides
4. Have an Opinion
5. Show Your Expertise
6. How are You
Different from the Big
Boys?
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5

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8. 1. AOV 24-50% Higher
than Site Average
2. Most Retailers Never
Look Under the Hood
3. Great PPC Landing
Pages
Much Easier to
Double Conversion
Rate from Search
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 8

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10. 1. API vs Hosted
2. Commerce + Content
3. Synonyms
4. Result Boosting
5. Filters
6. Redirects
7. Autocomplete
8. Analytics
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10

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12. "The Linksys E2000 offers selectable
dual-band Wireless-N technology and
extended range to provide wireless
coverage throughout your home.
Cisco Connect"
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12

13. 1. Unique Page Titles &
Meta Tags
2. Define Your URL’s
3. Set Your Canonical
Tags’s
4. Robots.txt
5. Google Sitemap
(Don’t Forget the Cron)
6. Spider Your Site
(Xenu or Integrity)
7. Look at Site Speed
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13

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15. 1. Directly Affects
Conversion Rate
2. Lowers Adwords
Quality Score
3. Can Sink Your SEO
4. Limits Ability to
Diagnose Errors
5. Check Your Site with
Pingdom & YSlow
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15

16. 1. Turn on Compression
2. Remove Unneeded
Code & Files
3. CDN Hosting
4. Use Google jQuery
Scripts
5. Full Page Caching
6. Track Server Errors &
Performance
(Watchdog)
7. Read, then re-read
recent Whitepaper
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16

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18. 1. The only place you
can add top line
revenue through
optimization
2. Test elements such
as button color and
text
3. Test
OneStepCheckOut
versus Accordion
4. Setup your Funnel
Visualization in GA by
using Fooman
Analytics Plus
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18

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22. OneStepCheckout
Aheadworks iPhone Theme
Aitoc Watchdog
Mageworx SEO Enterprise
Fooman Google Analytics Plus
Whats in Your Toolbox?
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22

23. With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge to make Groove
Commerce the Mid-Atlantic’s premier Magento partner.
February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23

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