Social, Local, Mobile

1. Rewarding friends for shared experiences

2. What is Threep?
Threep is a mobile application that rewards users for having the
shared experience of visiting your restaurant.
Promotions are based on 3 or more people demonstrating they are
together at the same place and/or time (known as “Threeping”).
The reward can be any digital content (coupon, mp3, video, etc.) but
is often a retail discount.
A tiered rewards program allows users to unlock better rewards and
discounts the more they Threep.

3. Threep Provides
• A solid monetization plan from day 1
• Brand advertising in a way that users welcome
instead of just tolerate
• A meaningful response to the accusation that
technology is increasing loneliness and isolation

4. Threep Process
Users “Threep” a promotion by visiting a
participating restaurant in a group of 3 or
more and hitting the Threep button on
their mobile devices at the same time.
A “snapshot” is taken of the users’ time,
location, and selected promotion, which is
compared to the Threeps of others on the
user’s Threep contact list to look for two
or more matches.
If the matches are found, a success
message is sent to the user’s mobile. A QR
code (or link to online content) is
simultaneously generated and delivered to
the user which is used to collect on the
promotion.
Promotional codes are verified by each
retailer using a specialized Retailer App
installed on each retailer’s mobile device
(smartphone or tablet).

5. Retailer App
The Retailer App verifies the QR codes that
users present to redeem a Threep
promotion. It runs on any smart device (iOS
or Android) and is utilized at the POS
terminal.
The employee scans the user’s QR code
using the camera on the smart device. The
QR code is then displayed as verified (or
rejected if no longer valid). Once a QR code
is verified, it is marked as such in our
database and cannot be redeemed again.
Retailer is billed by Threep for number of
redeemed (verified) QR codes. For Mass
Threeps where QR codes are not utilized,
Retailers are billed by number of users who
Threep within the prescribed time window.

6. 3 Types of Threeps: Retail, Mass, Personal
Retail Mass Personal
Description: 3 or more friends Threep a Unconnected users Threep a Virtual “scavenger hunts”
promotion at a common location promotion at a common time created by users
to receive a and/or location to receive a
discount/upgrade/reward discount/upgrade/reward
Threeped by: 3 or more friends linked in a Any Threep user who is at the right Friends on creator’s contact
common contact list chain: place at the right time list
Ideal setting: Restaurants, cafés, any retail store Concerts, events, Television Anywhere
where people shop in groups broadcasts
Limited by: Group criteria: 3 or more people Time criteria: Time window User created criteria can be
Time criteria: Threep within 10 established by promotion (i.e. “in the group and/or time and/or
seconds of one another next 10 minutes…”) -and/or- location based
Location criteria: same location Location criteria: same location or
nation-wide (depending on promo)
Monetization Retailer pays $0.15 per redeemed Retailer pays $0.15 per redeemed Targeted advertising
plan: Threep (minimum; negotiable Threep (minimum; negotiable delivered to mobile
based on product) based on product) handset
Benefit to Retail discount/upgrade, Discount/upgrade/reward, Digital reward uploaded by
user: Unlock new promotions Unlock new promotions creator. Also: fun!
Benefit to Increased traffic at location Increased traffic at location N/A
retailer: Increased customer loyalty (if applicable)
User data provided (demographic, User data provided (demographic,
past Threeps) past Threeps)

7. Mass Threep - Sample
A TV series offers a Threep promotion
for their next episode. Viewers are
instructed to watch for the Threep
window during the episode.
When the Threep logo appears,
viewers Threep the promotion on
their mobile device and are rewarded
with bloopers or behind-the-scenes
footage from the episode.

8. Leveling & Rewards System
Users gain Experience Levels
and earn virtual trophies for
Certain levels grant “keys”
using Threep
which can be used to unlock Virtual trophies awarded for
new features various accomplishments or
Each level has certain
requirements which competitions
Example feature: Random
encourage users to fully
free reward granted (i.e. Free Example trophy: Most
explore all the features of
coffee) when Threeping (1 in Threeps (nationwide) in 1
Threep, and promote higher
15 chance) week.
shared usage

9. Business Model
Retail Threep fee
Minimum $0.15 per redeemed Threep
(negotiable with Retailer). Collected
for both Retail and Mass Threep
promotions.
Branded Theme fee
Minimum $0.15 per redeemed Threep
(negotiable with Brand). Collected for
both Retail and Mass Threep
promotions Threeped while user has
Branded Theme installed.
Ad income (personal Threeps)
Ads delivered to users while
participating in Personal Threeps.
In-App Purchases
Keys can be purchased ($0.99
each) to access locked features in
Threep’s leveling system

10. Market Size
Limited to:
1. Smart device users
– growing market
– texting option to
be added
2. People who are: Approx. $400 billion USD in retail/food sales
 Retail shoppers per month for 2011/2012 (in USA alone)
 Restaurant patrons Source: United States Department of Commerce
(http://www.esa.doc.gov/economic-indicators/economic-indicators)
 TV/Movie viewers
TV viewership (USA): 28
hours/person/week
3. People who know Movie viewership (USA):
at least 2 others 1.3 billion tickets sold
who share the per year
qualities above

11. Retailer Benefits
1. Increased traffic
Customers who would typically visit as a
single or couple are incentivized to invite
at least 1 other person to join them.
2. Customer loyalty
As long as customers visit in a group, they
can Threep the same promotion over and
over. This encourages repeat visits and
loyalty to your business.
3. Personal data
Retailer is provided with personal data
(age, gender, other promotions Threeped)
for each user who redeems a promotion
through Retailer Dashboard.
4. Minimal cost
Threep fee ($0.15) designed to allow
?
reasonable profit for each redeemed
promotion even after discount.

12. Key:
Advantage Competition
Disadvantage
Feature
Varies based on retailer. Most
Proprietary hardware for often a code is shown at POS.
Smartphone No (location based check-in) No
Merchant? Also scanners installed to track
walk-ins.
Provide discount at POS Yes Yes (verification?) No - Prepaid web purchase Yes
User Initiated Checkin Yes - Threeping Yes - Check in through app N/A No
Passive Checkin No No N/A Yes
Collect/Share Personal Info with Gender, Age, Other redeemed No - only collected for future
Gender only Unknown
businesses promos Groupon promos
Varies based on retailer. Some
Private info shared w/businesses
No No No require mobile number to be
(email, phone, etc.)
shared.
Retail Client support Yes Yes Yes Yes
Yes - Advertising directly, sales Yes - Advertising directly, sales Potentially (by scanning certain
Brand Client support No
indirectly indirectly items in-store)
Event support Yes Yes Yes (potentially) No
TV promo support Yes No No No
Low - medium - Earning kicks by
High - Check in from outside
Potential to "Game the system" Low Low walking near stores but not
venue
entering them
Limited - Track redeemed
Merchant login/dashboard Yes (planned) Yes Unknown
coupons and money spent
Encourages repeat business Yes Yes No Yes
Incentive to introduce friends to Medium - earn kicks for
High Medium - limited group promos Low
business introductions (implied)
Incentive to introduce friends to Medium - required to find friends Medium - earn kicks for
High No
app on map introductions (implied)
Promo available with every visit? Yes (with group of 3 or more) No No (one time offers) Potentially, but limits are set
Poor - businesses often lose
$0.15 per Threep
Monetization method None presently (but planned) money running promotions. Unknown
success based payment
Groupon also operating at a loss.
Gamification Factor High Medium - High Low High
Currently best
Misc Location focused, stalking factor Value since IPO dropped
competitor to Threep

13. Marketing Plan
1. Partner retailers
Signage in all locations
offering retail promotions
2. Online campaign
• Viral video in development
• Board connections to M&C
Saatchi and SEO organizations
• Social networking sites
(Facebook, Twitter, etc.)
3. User marketing
Users incentivized to
introduce app to friends
through rewards program
4. Public Interest Articles
Articles relating to use of
technology in building and
maintaining healthy social
connections

14. Current Status
1. iOS Prototype
• Ready for market testing
• In iOS App Store (“Threep Lite”)
2. Android Prototype
• 75% complete
3. Backend Database
• Retail and Mass Threep
functionality in place
• Retailer dashboard in beta
phase of development
4. Retail Partners
Currently in preliminary
discussions with top food
industry groups and retail chains
5. Funding
• $80,000 from founder for
prototype development
• Seeking $2 mill for Series A
funding

15. Management Team
• Darren Conley (founder) – CEO & President
– Innovative entrepreneur from the tech generation
– First entry into mobile tech business space
• Hesham Salah – Senior Vice President & Director, Operations
– Extensive career blending strategic planning, international business development and marketing (iBDM),
project management, and market research
– Current CEO of Group IEG in Dubai
• Ash Narain – Director, Investment
– Read law at the Symbiosis Law School, Pune - a leading Indian law school
– Has formidable networks and relationships with bankers, investment bankers, and private equity professionals
across North America, Western Europe, Asia and the Middle East through Directorship of Jeopardy Christ
Mediations
• Rowan Schaaf – Director, Marketing
– Director of Technology & Innovation at Hypermedia Group, NZ
– Former Executive Director of Digital at Ogilvy, NZ
– Former Managing Director at Terabyte Interactive Ltd, NZ
• Dr. Shane Reti – Director, Innovation
– COO for the Division of Clinical Informatics (DCI), an affiliate of Harvard Medical School in Boston
– GP and Dermatologist, with degrees and diplomas in Obstetrics & Gynecology, Philosophy (Ethics),
Accounting, and Management & Operations
• Pete Maher – Chief Financial Officer
– Harvard MBA; Former CFO of Magico LLC, International Consolidated Minerals, and Hilo Hattie
– Marketing & Licensing Manager at Walt Disney (Asia); Senior Auditor for Levi Strauss & Virage Logic
• Steven Johnson– Food Industry Expert
– Restaurant, Grocery & C-store “Fresh Food Marketing & Positioning expert” with Foodservice Solutions®
– Currently spearheading our efforts to develop retail partners in the restaurant industry in the USA.

16. Three people, one button, endless possibilities
www.threep.com
www.tiriam.com
Contact:
Steve Johnson: grocerant@q.com (253) 759-7869
Darren Conley (CEO Tiriam, Inc.): dconley@tiriam.com
©2013 Tiriam, Inc.