1. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Screens A01/007 NOT NORMAL. MINI REAR
WINDSCREEN TV.
MINI MINI MEDIAPLUS Munich SERVICEPLAN Munich GERMANY
Best Use of Screens A01/009 INSPIRER OF MISCHIEF KRAFT FOODS FIDORKA STARCOM MEDIAVEST GROUP Prague STARCOM MEDIAVEST
GROUP Prague
CZECH REPUBLIC
Best Use of Screens A01/011 LASEXTA HOP ATRESMEDIA ANTENA 3 / LASEXTA AFTERSHARE.TV Barcelona AFTERSHARE.TV Barcelona SPAIN
Best Use of Screens A01/015 PSICODRIVING HONDA CIVIC STARCOM MEDIAVEST GROUP Madrid STARCOM MEDIAVEST
GROUP Madrid
SPAIN
Best Use of Screens A01/026 BRING HAPPINESS HOME PEPSICO PEPSI, LAY'S, TROPICANA OMD CHINA Shanghai OMD CHINA Shanghai /
BBDO CHINA Shanghai
CHINA
Best Use of Screens A01/041 MEANAMORPHOSIS PROCTER & GAMBLE SECRET DEODORANT STARCOM MEDIAVEST GROUP Chicago LEO BURNETT CHICAGO USA
Best Use of Screens A01/064 WE ALL MAKE THE GAMES McDONALD'S UK OLYMPICS OMD UK London OMD UK London UNITED KINGDOM
Best Use of Screens A01/073 KIA CARS (REVOO) KIA KIA BRAND HAVAS MEDIA GROUP Madrid INNOCEAN WORLDWIDE
EUROPE Frankfurt
GERMANY
Best Use of Screens A01/081 CONVERSATIONS START HERE AOL HUFFINGTON POST
MEDIA GROUP UK
HUFFINGTON POST UK GRAVITY ROAD London UNITED KINGDOM
Best Use of Screens A01/087 #YOUDRIVE MERCEDES-BENZ A-CLASS MAXUS GLOBAL MAXUS GLOBAL UNITED KINGDOM
Best Use of Audio A02/010 MARIACHI CHRISTMAS PEPSICO DORITOS OMD UK London OMD UK London / ABBOTT
MEAD VICKERS BBDO
London / THE PICTURE
PRODUCTION COMPANY
London
UNITED KINGDOM
Best Use of Audio A02/028 BACK TO VINYL - THE OFFICE
TURNTABLE
KONTOR RECORDS KONTOR RECORDS OGILVYACTION Düsseldorf
/ OGILVYONE Düsseldorf
GERMANY
Best Use of Audio A02/034 E-ROTIC TOUCH FNAC FNAC MARCEL Paris FRANCE
Best Use of Audio A02/037 DONCAFE LIVE RADIO VENDING
MACHINE
STRAUSS ROMANIA DONCAFÉ VENDING
MACHINE
UM ROMANIA Bucharest McCANN ERICKSON
Bucharest
ROMANIA
Best Use of Audio A02/038 MOBILIZING THE 12TH MAN C. S. HAMMAM-LIF FOOTBALL CLUB MEMAC OGILVY
LABEL TUNISIA Tunis /
OGILVYACTION TUNISIA
Tunis
TUNISIA
Best Use of Audio A02/040 BUD GREAT TIMES AMBEV BUDWEISER AFRICA Sao Paulo BRAZIL
Best Use of Audio A02/046 LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN MINDSHARE San Juan JWT SAN JUAN PUERTO RICO
Best Use of Audio A02/049 EVERY BEAT MATTERS INTEGRATED
CAMPAIGN
SAVE THE CHILDREN SAVE THE CHILDREN BBDO NEW YORK USA
Best Use of Audio A02/052 RADIO AMBULANCE AER (ECUADORIAN RADIO
ASSOCIATION)
CORPORATE IMAGE
CAMPAIGN
MARURI GREY Guayaquil ECUADOR
Best Use of Audio A02/074 DONATE-A-TONE STARHUB SAMARITANS OF
SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
Best Use of Print A03/050 YOU READ THEY LEARN HINDUSTAN TIMES NEWSPAPER LOWE + PARTNERS London LOWE + PARTNERS London UNITED KINGDOM
Best Use of Print A03/057 YOU ARE HERE VOLKSWAGEN DO BRASIL VOLKSWAGEN DO BRASIL ALMAPBBDO São Paulo BRAZIL
Best Use of Print A03/066 FOOL'S DAY FOLHA DE SAO PAULO FOLHA DE SAO PAULO AFRICA Sao Paulo BRAZIL

2. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Print A03/067 BACK PAGES APPLE IPAD MINI OMD Los Angeles TBWAMEDIA ARTS LAB
Los Angeles
USA
Best Use of Print A03/074 IGNITER AD AMBEV SKOL F/NAZCA SAATCHI &
SAATCHI São Paulo
BRAZIL
Best Use of Print A03/090 THE LIGHTEST AD EVER ALPARGARTAS MIZUNO MORELIA NEO TALENT São Paulo BRAZIL
Best Use of Print A03/094 UNITY PAPER WESTONE ADA NEWSPAPER STARCOM Colombo LEO BURNETT SOLUTIONS
Colombo
SRI LANKA
Best Use of Print A03/096 REFLECTION OF MUSIC - USHA
UTHUP
COCA-COLA INDIA COKE STUDIO LEO BURNETT INDIA
Mumbai
INDIA
Best Use of Print A03/097 NIVEA - SOLAR CHARGER NIVEA NIVEA SUN GIOVANNI+DRAFTFCB São
Paulo
BRAZIL
Best Use of Print A03/100 AMPLIFIER COCA-COLA COCA-COLA FM JWT BRAZIL São Paulo BRAZIL
Best Use of Outdoor A04/003 POTABLE WATER GENERATOR THE UNIVERSITY OF
ENGINEERING AND
TECHNOLOGY
ADMISSIONS 2013 MEDIA CONNECTION BPN Lima MAYO DRAFTFCB Lima PERU
Best Use of Outdoor A04/027 CV CAMPAIGN SITUATION STOCKHOLM SITUATION STOCKHOLM
IS A MAGAZINE SOLD
BY HOMELESS PEOPLE IN
STOCKHOLM
CLEAR CHANNEL Stockholm INGO Stockholm SWEDEN
Best Use of Outdoor A04/034 MEGA SOCCER SHIRTS TELENET TELENET TBWABELGIUM Brussels BELGIUM
Best Use of Outdoor A04/036 NEVER ENDING CHARITY BOX MICROLOAN FOUNDATION MICROLOAN FOUNDATION DLKW LOWE London
/ OCEAN OUTDOOR
London
UNITED KINGDOM
Best Use of Outdoor A04/044 SHED LIGHT ON RAPE JHHESA BROTHERS FOR LIFE JOE PUBLIC Johannesburg SOUTH AFRICA
Best Use of Outdoor A04/045 ONLY FOR CHILDREN FUNDACIÓN ANAR HELP LINE FOR CHILDREN
AND TEENAGERS
GREY ESPAÑA Madrid GREY ESPAÑA Madrid SPAIN
Best Use of Outdoor A04/062 FLICKERING NEON BUS STOP LIGHTING WAREHOUSE NEON ACW GREY TEL AVIV Tel
Aviv / JCDECAUX Holon
ISRAEL
Best Use of Outdoor A04/076 WRATH OF THE TITANS WARNER BROS
ENTERTAINMENT
WRATH OF THE TITANS STARCOM Levallois-Perret STARCOM Levallois-Perret FRANCE
Best Use of Outdoor A04/082 CRACK CONSUMES PARTNERSHIP AGAINST
DRUGS
ANTI - DRUGS TALENT São Paulo BRAZIL
Best Use of Outdoor A04/084 ADOPT ME! KOREAN ANIMAL WELFARE
ASSOCIATION
ABANDONED DOG
ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA
Best Use of Ambient
Media: Small Scale
A05/001 LIBERATION WRAPPER FRESHNESS BURGER CLASSIC BURGER DENTSU Tokyo DENTSU Tokyo JAPAN
Best Use of Ambient
Media: Small Scale
A05/006 DENGUE BOTTLE MAYNILAD WATER SERVICES ANTI-DENGUE FEVER
CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Best Use of Ambient
Media: Small Scale
A05/009 FASCINATORS LION JAMES BOAGS DRAUGHT PUBLICIS MOJO Sydney PUBLICIS MOJO Sydney AUSTRALIA
Best Use of Ambient
Media: Small Scale
A05/023 OLYMPIC SHIRT FLAG PROCTER & GAMBLE
PHILIPPINES
LAUNDRY DETERGENT ACE SAATCHI & SAATCHI
Manila
THE PHILIPPINES

3. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Ambient
Media: Small Scale
A05/039 THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI Singapore SAATCHI & SAATCHI
Singapore
SINGAPORE
Best Use of Ambient
Media: Small Scale
A05/060 DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY ARTPLAN Rio de Janeiro ARTPLAN Rio de Janeiro BRAZIL
Best Use of Ambient
Media: Small Scale
A05/062 RAMADAN ACTS OF KINDNESS THE COCA-COLA
COMPANY INDONESIA
COCA-COLA MEDIACOM INDONESIA Jakarta MEDIACOM INDONESIA
Jakarta
INDONESIA
Best Use of Ambient
Media: Small Scale
A05/065 RECIPE CART UNILEVER HELLMANN'S CUBOCC São Paulo CUBOCC São Paulo BRAZIL
Best Use of Ambient
Media: Small Scale
A05/067 MOUTHGUARDS COLGATE COLGATE GPY&R SYDNEY / VML
Sydney
AUSTRALIA
Best Use of Ambient
Media: Small Scale
A05/106 IGNITE HEINEKEN HEINEKEN IGNITE DDB & TRIBAL
AMSTERDAM Amstelveen
/ DDB & TRIBAL
AMSTERDAM
THE NETHERLANDS
Best Use of Ambient
Media: Small Scale
A05/129 SLICE OF LOVE PAPA JOHNS PAPA JOHNS PUBLICIS PERU Lima PERU
Best Use of Ambient
Media: Small Scale
A05/160 PROTECT WHAT IS BEHIND YOU TOYOTA BELGIUM YARIS HYBRID HAPPINESS BRUSSELS BELGIUM
Best Use of Ambient
Media: Small Scale
A05/173 TASTE THE POSTER LAL PET PRODUCTS SUPER DOG CHEWY OGILVY & MATHER INDIA
Gurgaon
INDIA
Best Use of Ambient
Media: Small Scale
A05/190 ANX CORPORACION BATARSE LEE JEANS OGILVY GUATEMALA GUATEMALA
Best Use of Ambient
Media: Large Scale
A06/004 MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg VOSKHOD Yekaterinburg RUSSIA
Best Use of Ambient
Media: Large Scale
A06/009 TREE CONCERT BUND / FRIENDS OF EARTH
GERMANY
NATURE PROTECTION BBDO GERMANY Berlin GERMANY
Best Use of Ambient
Media: Large Scale
A06/030 THE HEART OF THE CITY DANONE VIDACOL +CASTRO Buenos Aires +CASTRO Buenos Aires ARGENTINA
Best Use of Ambient
Media: Large Scale
A06/058 IBM OUTDOOR AS UTILITY IBM SMARTER CITIES OGILVY FRANCE Paris FRANCE
Best Use of Ambient
Media: Large Scale
A06/065 DIGITAL PUBLIC LIBRARY VODAFONE ROMANIA MOBILE INTERNET UM ROMANIA Bucharest McCANN ERICKSON
Bucharest
ROMANIA
Best Use of Ambient
Media: Large Scale
A06/073 MOVING DAY WILD POSTINGS IKEA IKEA JUNGLE MEDIA Toronto LEO BURNETT TORONTO CANADA
Best Use of Ambient
Media: Large Scale
A06/093 MEGA PRINT HP HP ALMAPBBDO São Paulo BRAZIL
Best Use of Ambient
Media: Large Scale
A06/097 WINDOW PINTS DIAGEO GUINNESS GREY GROUP CANADA
Toronto
CANADA
Best Use of Ambient
Media: Large Scale
A06/111 McDONALD'S BECOMES MACCA'S McDONALD'S AUSTRAILA AUSSIE TASTES MENU OMD AUSTRALIA Pyrmont DDB Sydney AUSTRALIA
Best Use of Ambient
Media: Large Scale
A06/121 A LOJA VAZIA SHOPPING VILLALOBOS SHOPPING VILLALOBOS LODUCCA São Paulo BRAZIL

4. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Ambient
Media: Large Scale
A06/126 THE BILL-BOARD CASA DE LA AMISTAD FUNDRISING OGILVY & MATHER Mexico
City / OGILVY ACTION
MEXICO
Best Use of Ambient
Media: Large Scale
A06/135 THE WALL SENSOR BMW BMW 1 SERIES TBWAISTANBUL TURKEY
Best Use of Special
Events and Stunt/Live
Advertising
A07/016 WAITING. FOR SEVEN YEARS. FOUNDATION “FOR LIFE –
FOR ORGAN DONATION”
FOUNDATION “FOR LIFE –
FOR ORGAN DONATION”
OGILVY GERMANY Frankfurt OGILVY GERMANY
Frankfurt
GERMANY
Best Use of Special
Events and Stunt/Live
Advertising
A07/058 FROZEN CINEMA FIFTYFIFTY (HOMELESS
ORGANISATION)
FIFTYFIFTY (HOMELESS
ORGANISATION)
HAVAS WORLDWIDE DÜSSELDORF HAVAS WORLDWIDE
DÜSSELDORF
GERMANY
Best Use of Special
Events and Stunt/Live
Advertising
A07/101 TILES SQUARE MICROSOFT
CORPORATION
WINDOWS 8 STARCOM MEDIAVEST GROUP Chicago STARCOM MEDIAVEST
GROUP Chicago / R/GA
New York
USA
Best Use of Special
Events and Stunt/Live
Advertising
A07/103 MOVING THE STORE IKEA IKEA MEDIACOM Oslo SMFB Oslo NORWAY
Best Use of Special
Events and Stunt/Live
Advertising
A07/106 BUILT BY HEART CHOBANI CHOBANI YOGURT OMD New York LEO BURNETT NEW YORK USA
Best Use of Special
Events and Stunt/Live
Advertising
A07/108 GOOGLE+ DIGITAL SIGNINGS GOOGLE GOOGLE+ GOOGLE UK London UNITED KINGDOM
Best Use of Special
Events and Stunt/Live
Advertising
A07/115 REVERSE ROBBERIES PARMALAT OAK FLAVOURED MILK ZENITH MEDIA Brisbane THE MONKEYS Sydney AUSTRALIA
Best Use of Special
Events and Stunt/Live
Advertising
A07/116 UFO'S OVER JOZI TOPTV FALLING SKIES IRELAND DAVENPORT
Johannesburg
SOUTH AFRICA
Best Use of Special
Events and Stunt/Live
Advertising
A07/127 THE PROFITEERS FIORUCCI FOOD COLD CUTS McCANN WORLDGROUP
Milan
ITALY
Best Use of Special
Events and Stunt/Live
Advertising
A07/132 GILLETTE ULTRA-ORTHODOX
CHALLENGE
PROCTER AND GAMBLE GILLETTE DEODORANTS ZENITHOPTIMEDIA Ramat Gan ZENITHOPTIMEDIA Ramat
Gan
ISRAEL
Best Use of Special
Events and Stunt/Live
Advertising
A07/142 BRITISH ARMY CAPITA TERRITORIAL ARMY MEDIACOM London MEDIACOM London / JWT
LONDON
UNITED KINGDOM
Best Use of Special
Events and Stunt/Live
Advertising
A07/172 THE AUDIOGUIDE PROJECT TOCHKA G THE MOSCOW MUSEUM OF
EROTIC ART
Y&R RUSSIA Moscow RUSSIA
Best Use of Special
Events and Stunt/Live
Advertising
A07/173 FASTLINE FASTWEB INTERNET - OPTICAL FIBER M&C SAATCHI Milan ITALY

5. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Special
Events and Stunt/Live
Advertising
A07/204 SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY /
LEO BURNETT CHICAGO
AUSTRALIA
Best Use of Special
Events and Stunt/Live
Advertising
A07/205 ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM IKON COMMUNICATIONS Sydney LEO BURNETT SYDNEY AUSTRALIA
Best Use of Special
Events and Stunt/Live
Advertising
A07/216 PAR-KING SMART VERTRIEBS SMART FORTWO BBDO GERMANY Berlin GERMANY
Best Use of Special
Events and Stunt/Live
Advertising
A07/220 POKER CARLSBERG CARLSBERG DUVAL GUILLAUME
MODEM Antwerp
BELGIUM
Best Use of Special
Events and Stunt/Live
Advertising
A07/223 JOURNEY OF HOPE KFC KFC ADD HOPE OGILVY & MATHER
JOHANNESBURG
SOUTH AFRICA
Best Use of Special
Events and Stunt/Live
Advertising
A07/244 THE ALCOHOL BARRIER RESPONSIBLE YOUNG
DRIVERS (RYD)
NGO BEPARK Gent PUBLICIS BRUSSELS BELGIUM
Best Use of Special
Events and Stunt/Live
Advertising
A07/255 ECLIPSE LIVE FROM FUJIYAMA PANASONIC
CORPORATION
PANASONIC SOLAR ENERGY
SOLUTIONS
DENTSU Tokyo JAPAN
Best Use of Special
Events and Stunt/Live
Advertising
A07/279 MARIONETTEBOT UNITED ARROWS GREEN
LABEL RELAXING
UNITED ARROWS TBWAHAKUHODO Tokyo JAPAN
Best Use of Special
Events and Stunt/Live
Advertising
A07/285 UNFORGETTABLE FLIGHT NATURA AMÓ PERALTA COMUNIÇACÕES São Paulo PERALTA COMUNIÇACÕES
São Paulo
BRAZIL
Best Use of Special
Events and Stunt/Live
Advertising
A07/297 THE LAST MEAL: RESTAURANT AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL DDB LATINA PUERTO RICO
San Juan
PUERTO RICO
Best Use of Special
Events and Stunt/Live
Advertising
A07/301 STUNNING SURPRISE BY THE
CHORUS OF FANS
ANADOLU EFES ANADOLU EFES SPORTS
CLUB
PING Istanbul TBWAISTANBUL TURKEY
Best Use of Special
Events and Stunt/Live
Advertising
A07/302 MAKE IT TO MUSE STUDIO BRUSSELS MUSIC FOR LIFE VRT Brussels MORTIERBRIGADE Brussels BELGIUM
Best Use of Special
Events and Stunt/Live
Advertising
A07/303 STADISTICS - THE HEALTHY
ELEVATOR
COCA-COLA COCA-COLA CARAT Barcelona S,C,P,F Barcelona SPAIN
Best Use of Branded
Content & Sponsorship
A08/047 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA

6. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Branded
Content & Sponsorship
A08/081 THE BEETLE SHARK CAGE VOLKSWAGEN VW BEETLE MEDIACOM New York MEDIACOM New York /
DISCOVERY CHANNEL
Silver Spring
USA
Best Use of Branded
Content & Sponsorship
A08/098 OPPOSITES KLARA RADIO STATION FAMOUS BRUSSELS BELGIUM
Best Use of Branded
Content & Sponsorship
A08/100 DAYS OF HOPE DIAKONIE FRANKFURT &
PARTNERS, SAMUSOCIAL,
SPRAVEDLIVAYA
POMOSCH, SHELTER,
SOZIALWERKE PFARRER
SIEBER, POLSKI CZERWONY
KRZYZ
DIAKONIE FRANKFURT &
PARTNERS, SAMUSOCIAL,
SPRAVEDLIVAYA POMOSCH,
SHELTER, SOZIALWERKE
PFARRER SIEBER, POLSKI
CZERWONY KRZYZ
SAATCHI & SAATCHI Berlin GERMANY
Best Use of Branded
Content & Sponsorship
A08/103 SERIOUS PLAY HSBC HSBC GROUPM London JWT LONDON UNITED KINGDOM
Best Use of Branded
Content & Sponsorship
A08/105 MAGICAL PAYPHONE OI OI NBS Rio de Janeiro BRAZIL
Best Use of Branded
Content & Sponsorship
A08/108 YU: DON´T MISS ANYTHING VODAFONE TARIFA VODAFONE YU WINK Madrid WINK Madrid SPAIN
Best Use of Branded
Content & Sponsorship
A08/120 SAP A LA TORTRIX FRITO-LAY TORTRIX OMD GUATEMALA BBDO GUATEMALA GUATEMALA
Best Use of Branded
Content & Sponsorship
A08/128 TEAM PERFORMANCE INDEX UPS LOGISTICS MAXUS GLOBAL New York OGILVY NEW YORK USA
Best Use of Branded
Content & Sponsorship
A08/165 BUILDING THE PEOPLE'S CAR VOLKSWAGEN GROUP
CHINA
THE PEOPLE'S CAR PROJECT MEDIACOM Beijing PROXIMITY BEIJING /
GOODSTEIN & PARTNERS
Beijing
CHINA
Best Use of Branded
Content & Sponsorship
A08/183 NO NAME MATCH UNICEF ID CAMPAIGN PUBLICA Asunción ONIRIA/TBWA Asuncion PARAGUAY
Best Use of Branded
Content & Sponsorship
A08/187 TUNDRA SPACE SHUTTLE
ENDEAVOUR CAMPAIGN
TOYOTA TOYOTA TUNDRA SAATCHI & SAATCHI LA USA
Best Use of Digital Media A09/017 DEMOLITION SITE COURTS ASIA COURTS ONLINE STORE DDB GROUP SINGAPORE SINGAPORE
Best Use of Digital Media A09/027 GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-
Billancourt
FRANCE
Best Use of Digital Media A09/046 WINDOW SHOPPING ADIDAS ADIDAS NEO TBWAHELSINKI FINLAND
Best Use of Digital Media A09/071 MISSPELLED WEBSITES COLCAFE COLCAFÉ ICED COFFEE MEDIACOM Bogota REP/GREY Bogota COLOMBIA
Best Use of Digital Media A09/073 RECIPE CART UNILEVER HELLMANN'S CUBOCC São Paulo CUBOCC São Paulo BRAZIL
Best Use of Digital Media A09/074 LAUNCH SITE ON EBAY VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS
Gothenburg
SWEDEN
Best Use of Digital Media A09/101 FREE WI-FI McDONALD'S SISTEMAS DE
ESPAÑA
McDONALD'S OMD SPAIN Madrid TBWAESPAÑA Madrid SPAIN
Best Use of Digital Media A09/108 KLEENEX CATCHES COLDS KIMBERLY CLARK KLEENEX MINDSHARE UK London MINDSHARE UK London UNITED KINGDOM
Best Use of Digital Media A09/109 BALLS DREAM BAND HENKEL LAUNDRY AND
HOME CARE
BREF POWER ACTIV 4 IN 1 MEC GLOBAL Milan TBWAITALIA Milan ITALY

7. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Digital Media A09/116 POINT PUBLISHERS KOREAN BRAILLE LIBRARY BRAILLE BOOKS
DISTRIBUTION FOR
CHILDREN
DARTZ COMMUNICATION Seoul CREATIVIA Seoul
/ DAEHONG
COMMUNICATIONS Seoul
SOUTH KOREA
Best Use of Digital Media A09/133 GONE IN 5 SECONDS AUDI SOUTH AFRICA AUDI R8 COUPÉ OGILVY & MATHER CAPE
TOWN
SOUTH AFRICA
Best Use of Digital Media A09/138 NAWRAS PIGGYBACKING NAWRAS WIFI LEO BURNETT DUBAI UNITED ARAB
EMIRATES
Best Use of Digital Media A09/144 DIGITAL EARTH HOUR WWF CHINA EARTH HOUR BBH CHINA Shanghai CHINA
Best Use of Digital Media A09/145 ONE SECOND ONE MOVIE MEI AH ENTERTAINMENT
GROUP
MEI AH ENTERTAINMENT McCANN WORLDGROUP Hong Kong McCANN WORLDGROUP
Hong Kong
HONG KONG
Best Use of Digital Media A09/150 COINOFFERS COINS FOR CLICKS McDONALD’S COINOFFERS OMD DENMARK Copenhagen DDB COPENHAGEN
Copenhagen
DENMARK
Best Use of Digital Media A09/152 THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS
COMPANY
ÅKESTAM HOLST
Stockholm
SWEDEN
Best Use of Digital Media A09/168 GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN
WATERPROOF SHOES
GROUPM Milan SMFB Oslo / STINKDIGITAL
London
NORWAY
Best Use of Digital Media A09/175 SONG FOR LIFE STUDIO BRUSSELS MUSIC FOR LIFE VRT Brussels MORTIERBRIGADE Brussels BELGIUM
Best Use of Digital Media A09/176 VACATION AUTO DISCOUNT TAM TRAVEL TRAVEL DDB BRASIL São Paulo BRAZIL
Best Use of Social Media A10/038 SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI
Manila
THE PHILIPPINES
Best Use of Social Media A10/046 OREO DAILY TWIST MONDELEZ INTERNATIONAL OREO MEDIAVEST New York DRAFTFCB New York USA
Best Use of Social Media A10/064 THE FUTURE OF THE FASHION SHOW
BY TOPSHOP
IN HOUSE (TOPSHOP) TOPSHOP UNIQUE FASHION
SHOW
TOPSHOP London TOPSHOP London UNITED KINGDOM
Best Use of Social Media A10/069 DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA
Best Use of Social Media A10/070 SHE RUNS THE NIGHT NIKE WOMEN'S RUNNING RAZOR East Redfern JOY. Sydney AUSTRALIA
Best Use of Social Media A10/106 MASTERCARD CUBS PLEDGE MASTERCARD MASTERCARD PRICELESS
CITIES
UM New York R/GA New York USA
Best Use of Social Media A10/116 TORCHVIEW LLOYDS BANKING GROUP LLOYDS TSB MEC London MEC London UNITED KINGDOM
Best Use of Social Media A10/120 NIKE GREATNESS NIKE NIKE MINDSHARE Shanghai WIEDEN+KENNEDY
Shanghai
CHINA
Best Use of Social Media A10/123 TEACHING WITH TIMELINE HET 4E GYMNASIUM SENIOR HIGH SCHOOL THEY Amsterdam THE NETHERLANDS
Best Use of Social Media A10/132 CLOUD 9 #FROZENINTHECLOUDS BULLA DAIRY FOODS FROZEN YOGHURT GREY MELBOURNE AUSTRALIA
Best Use of Social Media A10/136 THE PROFITEERS FIORUCCI FOOD COLD CUTS McCANN WORLDGROUP
Milan
ITALY
Best Use of Social Media A10/139 SKY REC SKY CABLE TV AGÊNCIACLICK ISOBAR
São Paulo
BRAZIL
Best Use of Social Media A10/159 HASHTAG KILLER WATER IS LIFE WATER IS LIFE (NON PROFIT) DDB NEW YORK USA
Best Use of Social Media A10/160 FACEBOOK 1914 MUSÉE DE LA GRANDE
GUERRE DU PAYS DE
MEAUX
MUSÉE DE LA GRANDE
GUERRE DU PAYS DE MEAUX
DDB PARIS FRANCE
Best Use of Social Media A10/183 #DONTGOHOME COLE HAAN COLE HAAN PGR MEDIA New York BBH NEW YORK USA

8. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Social Media A10/191 LBCI DRAMA WARD EL KHAL
CAMPAIGN
LBCI & LBCI DRAMA LBCI DRAMA IMPACT BBDO Beirut LEBANON
Best Use of Social Media A10/200 WELCOME TO SMALL BUSINESS
SATURDAY
AMERICAN EXPRESS AMERICAN EXPRESS MINDSHARE New York DIGITAS New York USA
Best Use of Social Media A10/213 PARDON ME GREY POUPON GREY POUPON CP+B Boulder USA
Best Use of Social Media A10/232 ONE PHOTO A DAY IN THE WORST
YEAR OF MY LIFE
FOND B92 CAMPAIGN AGAINST
DOMESTIC VIOLENCE
DIRECT MEDIA Belgrade SAATCHI & SAATCHI
Belgrade
SERBIA
Best Use of Social Media A10/247 #DAMMIPIÙVOCE - TURN UP MY
VOICE
COORDOWN ONLUS WORLD DOWN SYNDROME
DAY
SAATCHI & SAATCHI Milan ITALY
Best Use of Social Media A10/248 FILM PERSONALITY TEST DUBAI INTERNATIONAL FILM
FESTIVAL
FILM FESTIVAL LEO BURNETT DUBAI UNITED ARAB
EMIRATES
Best Use of Social Media A10/291 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL
Best Use of Mobile
Devices
A11/030 WINDOW SHOPPING ADIDAS ADIDAS NEO TBWAHELSINKI FINLAND
Best Use of Mobile
Devices
A11/032 PENGUIN NAVI SUNSHINE CITY
CORPORATION
SUNSHIN AQUARIUM HAKUHODO DY MEDIA PARTNERS Tokyo HAKUHODO Tokyo JAPAN
Best Use of Mobile
Devices
A11/044 SPREADING THE WORD, NOT THE
DISEASE.
RED HOT ORGANIZATION AIDS AWARENESS
CAMPAIGN
WING New York USA
Best Use of Mobile
Devices
A11/092 GOOD NIGHT: DREAM IS, NEW
MEDIA
GP ONLINE YUMEMIRU - CONTROL
YOUR DREAMS
HAKUHODO DY MEDIA PARTNERS Tokyo HAKUHODO DY MEDIA
PARTNERS Tokyo
JAPAN
Best Use of Mobile
Devices
A11/096 LEND AN EYE EUREKA CALL CENTRE
SYSTEM (S)
AWARENESS GREY GROUP SINGAPORE SINGAPORE
Best Use of Mobile
Devices
A11/104 PAR-KING SMART VERTRIEBS SMART FORTWO BBDO GERMANY Berlin GERMANY
Best Use of Mobile
Devices
A11/113 OLD PHONES GIVE NEW LIFE SINGTEL PROJECT SILVERLINE, A
CORPORATE SOCIAL
RESPONSIBILITY INITIATIVE
OGILVY & MATHER
SINGAPORE
SINGAPORE
Best Use of Mobile
Devices
A11/117 THE HIGHEST GOAL ADIDAS JAPAN K.K. FOOTBALL ROBOT COMMUNICATIONS Tokyo TBWAHAKUHODO Tokyo JAPAN
Best Use of Mobile
Devices
A11/130 TRACK MY MACCA'S McDONALD'S AUSTRAILA CORE MENU OMD AUSTRALIA Pyrmont DDB Sydney AUSTRALIA
Best Use of Mobile
Devices
A11/132 HAPPYTABLE McDONALD’S HAPPYMEAL DDB GROUP SINGAPORE SINGAPORE
Best Use of Integrated
Media
B01/003 COINOFFERS JACKPOT McDONALD'S DENMARK COINOFFERS OMD DENMARK Copenhagen OMD DENMARK
Copenhagen
DENMARK
Best Use of Integrated
Media
B01/006 THE EVERYDAY COLLECTION TARGET GROCERY HAWORTH Minneapolis MONO Minneapolis USA
Best Use of Integrated
Media
B01/015 THE WORD ON THE STREET THE ECONOMIST GROUP MAGAZINE PHD Amsterdam FHV BBDO Amsterdam THE NETHERLANDS
Best Use of Integrated
Media
B01/021 SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI
Manila
THE PHILIPPINES

9. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Best Use of Integrated
Media
B01/022 OLYMPIC SHIRT FLAG PROCTER & GAMBLE
PHILIPPINES
LAUNDRY DETERGENT ACE SAATCHI & SAATCHI
Manila
THE PHILIPPINES
Best Use of Integrated
Media
B01/029 A MILLION REASONS TO BELIEVE IN
THAILAND
COCA-COLA COKE INITIATIVE Bangkok INITIATIVE Bangkok THAILAND
Best Use of Integrated
Media
B01/034 WHY WAIT UNTIL IT'S TOO LATE? FUNERAL INSURANCE
COMPANY DELA
DELA BRAND MEDIAVALUE Eindhoven OGILVY & MATHER
AMSTERDAM
THE NETHERLANDS
Best Use of Integrated
Media
B01/036 THANK YOU MOM P&G OLYMPICS CAMPAIGN;
CORPORATE IMAGE AND
REPUTATION
CARAT New York CARAT New York USA
Best Use of Integrated
Media
B01/040 WHAT DOES ABSOLUTE SOUND
LIKE?
PERNOD RICARD ABSOLUT VODKA PHD COLOMBIA Bogotá PHD COLOMBIA Bogotá /
SANCHO BBDO Bogotá
COLOMBIA
Best Use of Integrated
Media
B01/043 VOLUNTEER TO PROMOTE
VOLUNTEERING
SEEK VOLUNTEER ONLINE VOLUNTEER
SEARCH
IKON Melbourne LEO BURNETT MELBOURNE AUSTRALIA
Best Use of Integrated
Media
B01/065 GASTRONOMIC HERITAGE RICA EVAPORATED MILK OMD DOMINICANA Santo Domingo PAGÉS BBDO Santo
Domingo
DOMINICAN
REPUBLIC
Best Use of Integrated
Media
B01/071 WORLD'S MOST STOLEN PEN PAPERMATE INKJOY PEN PHD New York PHD New York USA
Best Use of Integrated
Media
B01/087 THE LAMBNESIA EPIDEMIC MEAT & LIVESTOCK
AUSTRALIA
LAMB UM Sydney UM Sydney / BMF Sydney AUSTRALIA
Best Use of Integrated
Media
B01/107 A COUNTRY ONLY WE HAVE KOREAN AIR KOREAN AIR HS AD Seoul SOUTH KOREA
Best Use of Integrated
Media
B01/128 FASTLINE FASTWEB INTERNET - OPTICAL FIBER M&C SAATCHI Milan ITALY
Best Use of Integrated
Media
B01/139 LONGER MERRY CHRISTMAS HEINEKEN HEINEKEN MINDSHARE San Juan JWT SAN JUAN PUERTO RICO
Best Use of Integrated
Media
B01/166 ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM IKON COMMUNICATIONS Sydney LEO BURNETT SYDNEY AUSTRALIA
Best Use of Integrated
Media
B01/221 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL
Fast Moving Consumer
Goods
C01/012 ROACHVILLE TIGER BRANDS DOOM FOGGER TBWAHUNTLASCARIS
JOHANNESBURG
SOUTH AFRICA
Fast Moving Consumer
Goods
C01/017 A MILLION REASONS TO BELIEVE IN
THAILAND
COCA-COLA COKE INITIATIVE Bangkok INITIATIVE Bangkok THAILAND
Fast Moving Consumer
Goods
C01/023 THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI Singapore SAATCHI & SAATCHI
Singapore
SINGAPORE
Fast Moving Consumer
Goods
C01/044 GASTRONOMIC HERITAGE RICA EVAPORATED MILK OMD DOMINICANA Santo Domingo PAGÉS BBDO Santo
Domingo
DOMINICAN
REPUBLIC
Fast Moving Consumer
Goods
C01/063 BEDTIME STORIES CALIFORNIA MILK
PROCESSING BOARD
MILK GRUPO GALLEGOS HUNTINGTON BEACH GRUPO GALLEGOS
HUNTINGTON BEACH
USA
Fast Moving Consumer
Goods
C01/088 MEAT SNACKING HELMET KERRY FOODS MATTESSONS FRIDGE
RAIDERS
VIZEUM London SAATCHI & SAATCHI
London
UNITED KINGDOM
Fast Moving Consumer
Goods
C01/107 SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY /
LEO BURNETT CHICAGO
AUSTRALIA

10. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Fast Moving Consumer
Goods
C01/122 POKER CARLSBERG CARLSBERG DUVAL GUILLAUME
MODEM Antwerp
BELGIUM
Fast Moving Consumer
Goods
C01/123 YOU HAVE 70 SECONDS COCA-COLA COMPANY COCA-COLA ZERO DUVAL GUILLAUME
MODEM Antwerp
BELGIUM
Fast Moving Consumer
Goods
C01/124 STRATOS SIGNAL TOOTHBRUSH THE CYRANOS
Barcelona / McCANN
WORLDGROUP Barcelona
SPAIN
Cars & Automotive
Services
C02/029 THE BEETLE SHARK CAGE VOLKSWAGEN VW BEETLE MEDIACOM New York MEDIACOM New York /
DISCOVERY CHANNEL
Silver Spring
USA
Cars & Automotive
Services
C02/037 LAUNCH SITE ON EBAY VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS
Gothenburg
SWEDEN
Cars & Automotive
Services
C02/048 SPEED PERSONIFIED NISSAN NISSAN 370Z MINDSHARE Dubai MINDSHARE Dubai /
TBWARAAD UAE Dubai
UNITED ARAB
EMIRATES
Cars & Automotive
Services
C02/061 #YOUDRIVE MERCEDES-BENZ A-CLASS MAXUS GLOBAL MAXUS GLOBAL UNITED KINGDOM
Cars & Automotive
Services
C02/063 AQUA SOCIAL FES!! TOYOTA MARKETING
JAPAN CORPORATION
AQUA DENTSU Tokyo JAPAN
Financial Products &
Services
C04/012 THE GAP IN THE MARKET KBC KBC ENTREPRENEURS TBWABELGIUM Brussels BELGIUM
Financial Products &
Services
C04/024 SAVE 11 ALLSTATE INSURANCE STARCOM MEDIAVEST GROUP Chicago STARCOM MEDIAVEST
GROUP Chicago / LEO
BURNETT CHICAGO
USA
Financial Products &
Services
C04/044 THE INTRUDER AMIS MEXICAN INSURANCE
ASSOCIATION
OGILVY & MATHER Mexico
City
MEXICO
Commercial Public
Services incl. Healthcare
& Medical
C05/003 POTABLE WATER GENERATOR THE UNIVERSITY OF
ENGINEERING AND
TECHNOLOGY
ADMISSIONS 2013 MEDIA CONNECTION BPN Lima MAYO DRAFTFCB Lima PERU
Commercial Public
Services incl. Healthcare
& Medical
C05/005 MOVING WIFI DTAC DTAC WIFI CREATIVE JUICE
BANGKOK (TBWA)
THAILAND
Commercial Public
Services incl. Healthcare
& Medical
C05/017 THE GAME OF YOUR LIFE OZYEGIN UNIVERSITY SOCIAL MEDIA 41?29! Istanbul / DIJITAL
BURO ISTANBUL
TURKEY
Commercial Public
Services incl. Healthcare
& Medical
C05/037 SCREEN-AGE LOVE STORY PLDT MYDSL ACE SAATCHI & SAATCHI
Manila
THE PHILIPPINES
Commercial Public
Services incl. Healthcare
& Medical
C05/043 GOLD MEDAL WINNER STAMPS ROYAL MAIL ROYAL MAIL STAMPS UM New York UM New York USA
Commercial Public
Services incl. Healthcare
& Medical
C05/046 NAWRAS PIGGYBACKING NAWRAS WIFI LEO BURNETT DUBAI UNITED ARAB
EMIRATES

11. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Commercial Public
Services incl. Healthcare
& Medical
C05/047 BPOST LIVE WEBSHOP BPOST BPOST TBWABELGIUM Brussels BELGIUM
Travel, Entertainment &
Leisure
C06/004 THE MIRACLE AT MEDINAH PADDY POWER PADDY POWER M2M London M2M London UNITED KINGDOM
Travel, Entertainment &
Leisure
C06/005 BE MY GUEST KLM ROYAL DUTCH
AIRLINES
KLM MEET & SEAT DDB & TRIBAL
AMSTERDAM Amstelveen
/ THE 7TH CHAMBER
LONDON
THE NETHERLANDS
Travel, Entertainment &
Leisure
C06/009 THE BIG WAVE GOODBYE AMSTERDAM AIRPORT
SCHIPHOL
SCHIPHOL.NL UM Amsterdam FHV BBDO Amsterdam THE NETHERLANDS
Travel, Entertainment &
Leisure
C06/031 THE AUDIOGUIDE PROJECT TOCHKA G THE MOSCOW MUSEUM OF
EROTIC ART
Y&R RUSSIA Moscow RUSSIA
Retail and E-Commerce,
including Restaurants
C07/004 DEMOLITION SITE COURTS ASIA COURTS ONLINE STORE DDB GROUP SINGAPORE SINGAPORE
Retail and E-Commerce,
including Restaurants
C07/009 YOUR BETTER STARTS HERE FGL SPORT SPORT CHEK TOUCHE! PHD Montréal TOUCHE! PHD Montréal CANADA
Retail and E-Commerce,
including Restaurants
C07/010 TOOLPOOL MALMÖ JÄRNHANDEL
(MALMÖ HARDWARE
STORE)
HARDWARE STORE THE FAN CLUB Malmo THE FAN CLUB Malmo SWEDEN
Retail and E-Commerce,
including Restaurants
C07/018 SEE FOR YOURSELF RECEIPT
CHALLENGE
WALMART WALMART STARCOM MEDIAVEST GROUP New York STARCOM MEDIAVEST
GROUP New York
USA
Retail and E-Commerce,
including Restaurants
C07/019 #BESTNIGHTEVER ASOS WOMENSWEAR CARAT London CARAT London / ASOS
London
UNITED KINGDOM
Retail and E-Commerce,
including Restaurants
C07/022 DOMINO’S PIZZA DISC DOMINO’S PIZZA PIZZA DELIVERY ARTPLAN Rio de Janeiro ARTPLAN Rio de Janeiro BRAZIL
Retail and E-Commerce,
including Restaurants
C07/023 SINGLE FLOWER GIULIANA FLORES FLOWERS' E-COMMERCE AGÊNCIACLICK ISOBAR
São Paulo
BRAZIL
Retail and E-Commerce,
including Restaurants
C07/024 QR COOKIES FOUR DIRECTIONS ELECTRONIC BOOKSTORE GREY GROUP HONG
KONG
HONG KONG
Retail and E-Commerce,
including Restaurants
C07/027 1000 STORES YIHAODIAN E-GROCERY OGILVY & MATHER
SHANGHAI
CHINA
Retail and E-Commerce,
including Restaurants
C07/030 WATERDROP AD DOMINO'S PIZZA PIZZA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Retail and E-Commerce,
including Restaurants
C07/046 CHALKBOARD MENU McDONALD'S POLAND BREAKFAST / LUNCH DDB WARSAW POLAND
Retail and E-Commerce,
including Restaurants
C07/047 A RING TO BRING THEM CLOSER McDONALD’S RONALD McDONALD
FOUNDATION
OPTIMUM MEDIA OMD Moscow LEO BURNETT MOSCOW RUSSIA
Retail and E-Commerce,
including Restaurants
C07/049 FREE WI-FI McDONALD'S SISTEMAS DE
ESPAÑA
McDONALD'S OMD SPAIN Madrid TBWAESPAÑA Madrid SPAIN
Retail and E-Commerce,
including Restaurants
C07/051 McDONALD'S BECOMES MACCA'S McDONALD'S AUSTRAILA AUSSIE TASTES MENU OMD AUSTRALIA Pyrmont DDB Sydney AUSTRALIA

12. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Retail and E-Commerce,
including Restaurants
C07/053 I'M AMAZING McDONALD’S
RESTAURANTS
RESTAURANTS OMD HONG KONG DDB GROUP HONG KONG HONG KONG
Retail and E-Commerce,
including Restaurants
C07/055 THE HOT STAMP PRESSBYRÅN CONVENIENCE STORE
CHAIN
ÅKESTAM HOLST
Stockholm
SWEDEN
Retail and E-Commerce,
including Restaurants
C07/057 SALE NAVIGATION EMART EMART CHEIL WORLDWIDE Seoul SOUTH KOREA
Retail and E-Commerce,
including Restaurants
C07/068 MY-NNEQUIN APSA CENTROS
COMERCIALES
DOT BAIRES SHOPPING DAVID Buenos Aires ARGENTINA
Publications & Media C08/001 SHARE THE NEWSPAPER WITH
CHILDREN
THE TOKYO SHIMBUN THE TOKYO SHIMBUN DENTSU Tokyo DENTSU Tokyo JAPAN
Publications & Media C08/005 MAKE THE POLITICIANS WORK URA.RU CITY WEBSITE URA.RU CITY WEBSITE VOSKHOD Yekaterinburg VOSKHOD Yekaterinburg RUSSIA
Publications & Media C08/030 SKY LIVESPOTS SKY SKY MINDSHARE Frankfurt SERVICEPLAN Munich GERMANY
Publications & Media C08/037 LBCI DRAMA WARD EL KHAL
CAMPAIGN
LBCI & LBCI DRAMA LBCI DRAMA IMPACT BBDO Beirut LEBANON
Publications & Media C08/047 KAIZERVIRUS KAIZERS ORCHESTRA VIOLETA VIOLETA VOL.3 ANORAK Oslo / HES Oslow
/ NOTCH Oslo
NORWAY
Business Products &
Services
C09/001 PAPER HOTSPOT DOMTAR PAPER ERIC MOWER AND ASSOCIATES
Charlotte
ERIC MOWER AND
ASSOCIATES Charlotte
USA
Business Products &
Services
C09/013 THE POWER OF NEWSPAPER NEWSPAPERWORK MARKETINGPLATFORM OF
ALL BELGIAN NEWSPAPERS
DUVAL GUILLAUME
MODEM Antwerp
BELGIUM
Corporate Image &
Information
C10/020 THE CANDIDATE HEINEKEN INTERNATIONAL HEINEKEN STARCOM MEDIAVEST GROUP London PUBLICIS ITALY Milan ITALY
Corporate Image &
Information
C10/022 IBM OUTDOOR AS UTILITY IBM SMARTER CITIES OGILVY FRANCE Paris FRANCE
Corporate Image &
Information
C10/026 VOLUNTEERS DON'T SEEK
RECOGNITION
OFFRE JOIE NGO STARCOM MEDIAVEST GROUP Beirut LEO BURNETT BEIRUT LEBANON
Corporate Image &
Information
C10/052 REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL
Corporate Image &
Information
C10/053 WHY WAIT UNTIL IT'S TOO LATE? FUNERAL INSURANCE
COMPANY DELA
DELA BRAND MEDIAVALUE Eindhoven OGILVY & MATHER
AMSTERDAM
THE NETHERLANDS
Charities, Public Health &
Safety, Public Awareness
Messages
C11/011 TINY HOLE HEMORIO BLOOD BANK BINDER VISAO ESTRATEGICA Rio De
Janeiro
BINDER VISAO
ESTRATEGICA Rio De
Janeiro
BRAZIL
Charities, Public Health &
Safety, Public Awareness
Messages
C11/015 WHITE FLAG MISSING CHILDREN MISSING CHILDREN´S WHITE
FLAG
ALMACEN Olivos ALMACEN Olivos ARGENTINA
Charities, Public Health &
Safety, Public Awareness
Messages
C11/017 FLASH DRIVING GAME NEW ZEALAND TRANSPORT
AGENCY
SLOW DOWN - YOUNG
MALES
OMD Wellington OMD Wellington /
CLEMENGER BBDO
Wellington
NEW ZEALAND
Charities, Public Health &
Safety, Public Awareness
Messages
C11/022 MAILBOOKS FOR GOOD THE FOOTPATH LIBRARY /
RANDOM HOUSE
MAILBOOKS FOR GOOD BMF Sydney BMF Sydney AUSTRALIA

13. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Charities, Public Health &
Safety, Public Awareness
Messages
C11/025 A CALL FOR VOLUNTEERS TELE ACCUEIL- TELE
ONTHAAL
HELPLINE McCANN Hoeilaart McCANN Hoeilaart BELGIUM
Charities, Public Health &
Safety, Public Awareness
Messages
C11/027 NFC CHARITY STICKERS UNICEF HK CHARITY STICKER (PUBLIC
SERVICE)
STARCOM MEDIAVEST GROUP Hong
Kong
CHEIL HONG KONG HONG KONG
Charities, Public Health &
Safety, Public Awareness
Messages
C11/028 THE DAILY ABUSE INNOCENCE IN DANGER NGO MEDIAPLUS Munich SERVICEPLAN Munich GERMANY
Charities, Public Health &
Safety, Public Awareness
Messages
C11/032 BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE CHEIL WORLDWIDE Seoul CHEIL WORLDWIDE Seoul SOUTH KOREA
Charities, Public Health &
Safety, Public Awareness
Messages
C11/042 WAILING WALLS AGAINST
INJUSTICE
AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL LEO BURNETT FRANKFURT LEO BURNETT FRANKFURT GERMANY
Charities, Public Health &
Safety, Public Awareness
Messages
C11/074 TROLLING AGAINST POVERTY NGO TECHO TECHO CIRCUS Lima PERU
Charities, Public Health &
Safety, Public Awareness
Messages
C11/075 SPREADING THE WORD, NOT THE
DISEASE.
RED HOT ORGANIZATION AIDS AWARENESS
CAMPAIGN
WING New York USA
Charities, Public Health &
Safety, Public Awareness
Messages
C11/076 DEFORESTED FIELD WWF WWF GREY 141 GROUP São
Paulo
BRAZIL
Charities, Public Health &
Safety, Public Awareness
Messages
C11/079 ONLY FOR CHILDREN FUNDACIÓN ANAR HELP LINE FOR CHILDREN
AND TEENAGERS
GREY ESPAÑA Madrid GREY ESPAÑA Madrid SPAIN
Charities, Public Health &
Safety, Public Awareness
Messages
C11/116 FRAME OF SPEECH AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL GREY ISTANBUL TURKEY
Charities, Public Health &
Safety, Public Awareness
Messages
C11/138 MISSING CHILDREN MAES DA SE MAES DA SE AFRICA Sao Paulo BRAZIL
Charities, Public Health &
Safety, Public Awareness
Messages
C11/142 SAVE 11 ALLSTATE INSURANCE STARCOM MEDIAVEST GROUP Chicago STARCOM MEDIAVEST
GROUP Chicago / LEO
BURNETT CHICAGO
USA
Charities, Public Health &
Safety, Public Awareness
Messages
C11/148 FOLLOW2UNFOLLOW PUERTO RICO
GOVERNMENT
CORRECTIONAL
AND REHABILITATION
DEPARTMENT
STARCOM MEDIAVEST GROUP San Juan STARCOM MEDIAVEST
GROUP San Juan
PUERTO RICO
Charities, Public Health &
Safety, Public Awareness
Messages
C11/163 MISSING PEOPLE WEEKLY APPEALS MISSING PEOPLE WEEKLY APPEALS THE OUTDOOR MEDIA CENTRE London GRAND VISUAL London UNITED KINGDOM
Charities, Public Health &
Safety, Public Awareness
Messages
C11/169 FREE THE FORCED! UNITED NATIONS
ASSOCIATION OF
GERMANY
UNITED NATIONS
CAMPAIGN AGAINST
FORCED MARRIAGE
CHEIL GERMANY
Schwalbach
GERMANY

14. CATEGORY CATNO TITLE CLIENT PRODUCT PR Agency ENTRANT / AGENCY ENTRANT COUNTRY
MEDIA LIONS SHORTLIST 2013
Charities, Public Health &
Safety, Public Awareness
Messages
C11/175 RADIO AMBULANCE AER (ECUADORIAN RADIO
ASSOCIATION)
CORPORATE IMAGE
CAMPAIGN
MARURI GREY Guayaquil ECUADOR
Charities, Public Health &
Safety, Public Awareness
Messages
C11/177 GREEN SIN SAMBITO RECYCLING CAMPAIGN MARURI GREY Guayaquil ECUADOR
Charities, Public Health &
Safety, Public Awareness
Messages
C11/199 AIR FORCE FM DEFENCE FORCE
RECRUITING
AIR FORCE UM Sydney GEORGE PATTERSON Y&R
Melbourne
AUSTRALIA
Charities, Public Health &
Safety, Public Awareness
Messages
C11/202 DONATE-A-TONE STARHUB SAMARITANS OF
SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
Charities, Public Health &
Safety, Public Awareness
Messages
C11/203 THIRD EYE STARHUB MOBILE MOBILE BRANDING DDB GROUP SINGAPORE SINGAPORE
Charities, Public Health &
Safety, Public Awareness
Messages
C11/237 ADOPT ME! KOREAN ANIMAL WELFARE
ASSOCIATION
ABANDONED DOG
ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul SOUTH KOREA