Presentation at the 2013 Fat Bike Winter Summit by Joe Meiser, QBP. http://fatbikesummit.com/

1. Quality Bicycle Products
Fatbikes: A new user group and
source of revenue
Joseph Meiser

2. •What is a Fatbike
•How and Where are they being used
•What economic value do they represent
for retailers and our organization
•The size of the user group and how
quickly the category is growing
•Show what these bikes are capable of
through imagery of our rides.

3. Prevent this!

4. …and encourage this!

5. …and this!

6. What is a Fatbike
An all terrain bicycle that provides
additional float and traction in soft conditions

7. Tires 3.7" - 4.7" Wide
2-3" wider than a Mountain Bike tire

8. Fatbikes go where other
bicycles can't.

9. New Trails
New Terrain
New Season of Riding

10. Snow Machine Trails

11. Nordic Ski Trails

12. Mountain Bike Trails: Summer

13. Mountain Bike Trails: Winter

14. Beaches

15. Beaches

16. For the bicycle industry, Fatbikes are a new and
rapidly growing category
An estimated 7-9 million at the retail level

17. A Brief History of the Fatbike.
- Late 1980's, Ray Molino, based in the southwest U.S. welds rims and hand
sews tires for float on desert terrain
- Late 1990's, Mark Gronewald begins refinement of concept in Alaska, hand
built custom production frames and parts are built
- 2004, The 350 mile Alaska Ultrasport race is won on a Fatbike
- 2004/05' Surly Bikes launches the Pugsley frameset, Large Marge Rim, and
Endomorph tire, offering the first widely available 'Fat' tire and frame
- 2007 - 2010' - 907 Cycles and Fatback Bikes of Anchorage, AK begin to
produce production frames, rims, and sell complete bikes out of their shops
- 2010/11' Surly Bikes and Salsa Cycles launch complete models of the Surly
Pugsley and Salsa Mukluk

18. For QBP and our brands, fatbikes are a
category that we are both passionate about
and that is good for our business.

19. Retail prices on complete bikes are between
1600 and 4200 USD.

20. For trail systems and parks, Fatbikes
represent a new and rapidly growing user
group

21. How large is the user group?
There are an estimated 10,000 Fatbikes
purchased since 2005.

22. 8500 of those were sold between 2010 and
today.

23. In 2012 the category experienced 50%
growth over the previous year

24. Estimates are for an additional 40-50% growth in
2013.
By this time next year there will be roughly 20,000
Fatbikes in circulation.

25. What is our role?
Educate and build awareness.
Build enrollment to gain access to winter
mountain bike, snowshoe, snow machine,
and Nordic trail systems.
Act responsibly and promote positive
stewardship for the areas where Fatbikes
are being ridden.

26. Questions?

27. Follow up tasks.
first annual Fatbike summit press release to all media
outlets, coordinated with Scott Fitzgerald, Gary Sjoquist
Expand the reach of the video Andy Williams of Grand
Targhee created outlining why they opened nordic trails to
Fatbikes, after he submits press release
Follow up with the West Yellowstone weekly reporter who
attended the Fatbike Summit, release her story link to
various social outlets
Draft my own experience of the Fatbike summit to share
via various social outlets
Draft my West n Back experience to share via social

28. Opportunities.
Make the Fatbike Summit an annual that happens in 3-4
regions (Alaska, Mountains, Upper Midwest, East?)
Refine the content developed and make it available for
others to use and share
Draft a general outline of Fatbike etiquette for distribution
Bring the Fatbike Summit to the upper midwest during the
Cayuna Whiteout festival
Refine the presentation content for Frostbike
Sell demo fleets to resorts for use on trail systems