Upside Down Book Publishing - How to successfully publish your book by turning the book publishing process upside down
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This presentation teaches you how to successfully publish your book by turning the conventional book publishing process upside down. You will be surprised to find out that writing your whole book is the last step on your journey, instead you start by validating your core ideas in communication with your target audience, getting your marketing message right and making sure that your book will be of value to your targeted readers. Learn more by visiting: https://albertgriesmayr.com
![UPSIDE DOWN
BOOK PUBLISHING
HOW TO SUCCESSFULLY PUBLISH
A BOOK BYTURNINGTHE BOOK
PUBLISHING PROCESS UPSIDE DOWN
TRADITIONAL PROCESS
OF BOOK PUBLISHINGYou know the
traditional process of
book publishing.The steps
often look like this: 1)Writer writes a book
2) Looks for publisher
3) Publishes book
4) Creates book marketing plan
5) Starts to market the book
6) Gets feedback and adapts marketing
7) Learns what he needs to improve
8) Starts new book project [or moves on]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Upside Down Book Publishing - How to successfully publish your book by turning the book publishing process upside down
- 1. UPSIDE DOWN BOOK PUBLISHING ALBERT GRIESMAYR Founder Scribando | Novelify albertgriesmayr.com How to successfully publish your book by turning the book publishing process upside down
- 2. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN TRADITIONAL PROCESS OF BOOK PUBLISHINGYou know the traditional process of book publishing.The steps often look like this: 1)Writer writes a book 2) Looks for publisher 3) Publishes book 4) Creates book marketing plan 5) Starts to market the book 6) Gets feedback and adapts marketing 7) Learns what he needs to improve 8) Starts new book project [or moves on]
- 3. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN Let‘s take a look at what happens when you turn this process upside down.
- 5. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN OK ☺ Let‘s make that easier visible.
- 6. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN UPSIDE DOWN PROCESS OF BOOK PUBLISHING„If you turn the steps upside down, the process looks like this: 1)Writer starts book project [First idea] 2) Learns what he needs to improve [Education] 3) Gets feedback & adapts idea [Communication] 4) Starts to market the book [Raw Concept] 5) Creates book marketing plan [Market Fit] 6) Publishes book [First Draft / Lean Publishing] 7) Looks for publisher [With proven concept] 8) Writer writes the book
- 7. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN „When you compare the concepts you see that the steps are 100% identical, but 100% the other way around.“
- 8. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN UPSIDE DOWN PROCESS OF BOOK PUBLISHING 1) Writer starts new book project 2) Learns what he needs to improve 3) Gets feedback & adapts idea 4) Starts to market the book 5) Creates book marketing plan 6) Publishes book 7) Looks for publisher 8) Writer writes the book TRADITIONAL PROCESS OF BOOK PUBLISHING 1) Writer writes a book 2) Looks for publisher 3) Publishes book 4) Creates book marketing plan 5) Starts to market the book 6) Gets feedback and adapts marketing 7) Learns what he needs to improve 8) Starts new book project [or moves on]
- 9. HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN „And I am telling you, based on „And i am telling you – based on my XP working with hundreds of authors personally – the upside down process is way better.“
- 10. UPSIDE DOWN PROCESSLet‘s look at the process in more detail to understand its advantages.
- 11. UPSIDE DOWN BOOK PUBLISHING HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN 1) Writer has the first idea for the book -> 2) Gets education on successful book publishing -> 3) Talks about his book idea and gets feedback from peers -> 4) Creates a raw concept (title, cover, blurb, storyline) -> 5) Creates book marketing plan (attraction, conversion, retention) -> 6) Publishes first draft and publishes the lean way (step by step with feedback and supportive groups from target readers) -> 7) Looks for publisher (based on growing tribe and positive feedback from target readers) -> 8) Writer writes the whole book [-> and ultimately brings book officially to the market] UPSIDE DOWN BOOK PUBLISHING
- 12. From my perspective following this process has a lot of advantages.
- 13. ADVANTAGES OF UPSIDE DOWN BOOK PUBLISHING Increased book-market fit Less book launch failures / Higher quality / Less costs More focus on top level book success factors Higher satisfaction rates for all stakeholders
- 14. HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN „And I am telling you, based on What do you think about the „Upside Down Process of Book Publishing“? -> let me know.
- 15. HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN „And I am telling you, based onAnd in case you like the process: Use it for your next book project.
- 16. HOW TO SUCCESSFULLY PUBLISH A BOOK BYTURNINGTHE BOOK PUBLISHING PROCESS UPSIDE DOWN Albert Griesmayr is founder of the book publishing startup Scribando | Novelify, that helps authors to publish more successfully. Learn more: https://albertgriesmayr.com ThankYou.