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HOW TO SELL 
1,000 BOOKS 
BY MASTERING THE FUNDAMENTALS 
OF SUCCESSFUL BOOK PUBLISHING 
+
In order to sell 1,000 books 
[and more], you have to
This guide shows you all you have to do 
in order to sell 1,000 books [and more] 
by mastering the three fundamental 
step...
Make Your Book Great 
Step 1
MASTER THE 5 BOOK G‘s -> great cover [visually stunning] -> great title/blurb [convincing message] -> great first pages [h...
FOLLOW A LEAN BOOK 
PUBLISHING APPROACH -> present your book to readers from day 1 -> improve your book constantely -> fol...
PRETEST YOUR BOOK -> Find out if your book is great by pretesting it on the market successfully [prelaunch]. 
Recommended ...
PASS THE BOOK AWESOMENESS SELFTEST 
Get 4 YES answers to the following questions: 1) Is my book really fantastic? 
2) Is m...
Step 2 
Make Your Marketing Perfect
CREATE A COMPELLING MESSAGE -> Be able to communicate the benefit of reading your book within one sentence -> Make clear t...
CREATE A GREAT VIRAL TRIGGER *The viral trigger is the core marketing 
element you are using to promote your book.* 
Poten...
GET A FIRST FOLLOWING -> People are highly influenced by your, your book‘s and your marketing credibility 
-> Base your bo...
PRE-TEST YOUR MARKETING 
Before you run your big launch, test the 
effectiveness of your marketing! Great platforms to tes...
Get The Word Out To At Least 10,000 People 
Step 3
DO A SOFT LAUNCH (1) Running a soft launch enables you to get 
your first fans and to test the effectiveness and virality ...
DO A SOFT LAUNCH (2) 
If there is no response -> Go back to steps 1 and 2!
DO THE REAL LAUNCH (1) Once your soft launch has been successful you should follow up with a real launch! 
Make sure that ...
DO THE REAL LAUNCH (2) Check out the presentation „The best book promotion opportunities“ in order to find the best platfo...
CONGRATULATIONS! YOUR BOOK SHOULD HAVE GONE VIRAL! -> If not: Rinse and Repeat!
ESTABLISH LONG TERM SUCCESS 
Make sure, that you can build upon your success! 
1)Collect email addresses from your readers...
ABOUT THE AUTHOR 
Albert Griesmayr is founder and CEO of Scribando, where he helps writers to stay up-to-date on how to su...
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How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

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Find out how to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing. 1) Make your book great 2) Make your marketing perfect 3) Get the word out to at least 10,000 people

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How to sell 1,000 books [and more] by mastering the fundamentals of successful book publishing

  1. 1. HOW TO SELL 1,000 BOOKS BY MASTERING THE FUNDAMENTALS OF SUCCESSFUL BOOK PUBLISHING +
  2. 2. In order to sell 1,000 books [and more], you have to
  3. 3. This guide shows you all you have to do in order to sell 1,000 books [and more] by mastering the three fundamental steps of successful book publishing.
  4. 4. Make Your Book Great Step 1
  5. 5. MASTER THE 5 BOOK G‘s -> great cover [visually stunning] -> great title/blurb [convincing message] -> great first pages [hot reading sample] -> great author profile [interesting author] -> great manuscript [great edited book]
  6. 6. FOLLOW A LEAN BOOK PUBLISHING APPROACH -> present your book to readers from day 1 -> improve your book constantely -> follow lean book publishing principles -> read www.leanbookpublishing.com
  7. 7. PRETEST YOUR BOOK -> Find out if your book is great by pretesting it on the market successfully [prelaunch]. Recommended channels for book pretesting: A) Friends, Readers and Experts (present your book to readers) B) Leanpub (use this platform to sequentially publish your book) C) Wattpad (use this platform to sequentially publish your book) D) Twitter/Google Ads (use ads to test book titles and blurbs)
  8. 8. PASS THE BOOK AWESOMENESS SELFTEST Get 4 YES answers to the following questions: 1) Is my book really fantastic? 2) Is my book marketing great as well? 3) Would I buy/recommend/feature my book? 4) Did I successfully pre-test my book? If you get one NO -> improve further!
  9. 9. Step 2 Make Your Marketing Perfect
  10. 10. CREATE A COMPELLING MESSAGE -> Be able to communicate the benefit of reading your book within one sentence -> Make clear that this message is articulated through your book title and viral trigger -> Make it HOT!
  11. 11. CREATE A GREAT VIRAL TRIGGER *The viral trigger is the core marketing element you are using to promote your book.* Potential viral triggers are: -> Your book cover -> Your book trailer -> An infographic, a game, campaign, quiz, etc. Great viral triggers have huge ROIs
  12. 12. GET A FIRST FOLLOWING -> People are highly influenced by your, your book‘s and your marketing credibility -> Base your book on a following before you make the big launch -> Have 1000 followers and 25 reviews to start
  13. 13. PRE-TEST YOUR MARKETING Before you run your big launch, test the effectiveness of your marketing! Great platforms to test the virality of your marketing are: -> www.upworthy.com -> www.reddit.com/r/books -> www.reddit.com/r/selfpublish -> www.stumbleupon.com -> www.twitter.com -> www.producthunt.co -> www.facebook.com -> www.galleycat.com
  14. 14. Get The Word Out To At Least 10,000 People Step 3
  15. 15. DO A SOFT LAUNCH (1) Running a soft launch enables you to get your first fans and to test the effectiveness and virality of your book + book marketing! -> www.upworthy.com -> www.reddit.com/r/books -> www.reddit.com/r/selfpublish -> www.stumbleupon.com -> www.twitter.com -> www.producthunt.co -> www.facebook.com -> www.galleycat.com Show your book to friends and industry experts and post on platforms such as:
  16. 16. DO A SOFT LAUNCH (2) If there is no response -> Go back to steps 1 and 2!
  17. 17. DO THE REAL LAUNCH (1) Once your soft launch has been successful you should follow up with a real launch! Make sure that your book/viral trigger gets seen by at least 10,000 people!
  18. 18. DO THE REAL LAUNCH (2) Check out the presentation „The best book promotion opportunities“ in order to find the best platforms for getting eyeballs for your book!
  19. 19. CONGRATULATIONS! YOUR BOOK SHOULD HAVE GONE VIRAL! -> If not: Rinse and Repeat!
  20. 20. ESTABLISH LONG TERM SUCCESS Make sure, that you can build upon your success! 1)Collect email addresses from your readers! 2)Stay in touch with your readers and partners! 3) Build a following on social networks -> Don‘t start from zero with your next book!
  21. 21. ABOUT THE AUTHOR Albert Griesmayr is founder and CEO of Scribando, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing. Scribando was participant of Go Silicon Valley 2013 and is used by more than 10,000 writers. Visit www.scribando.com and www.albertgriesmayr.com.

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