1. +
Emerging
Social Media
Gretchen Edwards & Lisa Snedeker
Social Media Strategies Summit: Las Vegas
February 6, 2013

2. +
Welcome
n Gretchen Edwards
n Lisa Snedeker

3. +
In the next hour, you will learn
n HowYammer facilitates workplace
collaboration and increases employee
productivity.
n How
Storify curates content, engages your
audience, and promotes your business or
product.
n HowQuora allows you to easily create and
share new content.

4. +
YAMMER

6. +
About
n “Yammeris shared with colleagues in the
company — not just your close colleagues
— but potentially EVERYONE, from your
manager all the way up to the CEO…”
—Capgemini
Global Consultancy Firm
* via Mashable.com on January 23, 2012

7. +
About

8. +
About

9. +
Collaborate
Break out of your silo
n “It
breaks down silos across the university
by helping get your message out and
finding out what others are working on. It
facilitates workplace collaboration across
departments.”
— Kathy Baker
Director, Family Business Center
Wake Forest University

10. +
Collaborate
Get & give feedback
n “Shout out” to coworkers.
n Earn stakeholder buy-in on proposals.
n Publicize and critique projects
before launch.

11. +
Collaborate
Gain internal support
n "Yammer helps me connect with colleagues
across campus. Sometimes I learn about projects
that tie in with work that I am doing, so we can
collaborate more effectively. Other times, I've
used Yammer to help other faculty and staff
members become aware of some stories or other
communications my office has done so they can
stay informed about issues or projects.”
—Stephanie Skordas
Associate Director of News & Communications
Wake Forest University

12. +
Increase productivity
Get a read on company culture
n Makesboth experienced and new
employees feel more comfortable within
the workplace.

13. +
Increase
productivity
Provides a new forum
for communication

14. +
STORIFY

16. +
About
n Curateand share social and web-based
content.
n Public beta went live in late April 2011.
n In
2012, Storify users posted 554,000 stories
which were viewed 367 million times.*
*As of December 19, 2012 (via thenextweb.com)

17. +
Curate content

18. +
Curate content
Slideshow mode

19. +
Curate content
Slideshow mode

20. +
Curate content
Linear mode

21. +
Curate content
Linear mode

22. +
Curate content
Linear mode

23. +
Curate content
Custom mode

24. +
Curate content
Custom mode

25. +
Curate content
But it’s not an archive
n Storify simply links back to existing content

26. +
Curate content
HAVE FUN!

27. +
Engage
Tell a story
n Feature
user-generated
content.
n Present
through the eyes of
your audience.

28. +
Engage
Repurpose
content

29. +
Engage
Reach & reward your audience

30. +
Engage
Reach & reward your audience

31. +
Engage
Reach & reward your audience

32. +
Promote
Drive traffic to your website

33. +
Promote
Drive traffic to your website

34. +
Promote
Drive traffic to your website

35. +
Promote
Get people talking

36. +
QUORA

38. +
About
n Question and answers collaboration
network.
n Conceived
in the fall of 2008 by two
Facebook engineers.
n 812,245 unique visitors in May 2012.
n Averages a little over 1 million users / month.
*As of July 19, 2012 (via tamba.co.uk)

39. +
About
*As of July 19, 2012 (via tamba.co.uk)

40. +
Create & Share
*As of July 19, 2012 (via tamba.co.uk)

41. +
Create & Share

43. +
Create & Share

44. +
Create & Share

45. +
QUESTIONS?

46. + Gretchen
Edwards
@gretch
Edwards
Contact
Lisa
Snedeker
@lisa_
snedeker