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From Skeptic To Advocate
1. from skeptic to advocate
making the business case for social media
greg verdino | gregverdino.com | crayonville.com |
2. my name is greg and i’m just like you
Blog Twitter Facebook
Posterous Blog Blog
3. i’m chief strategy officer at crayon
helps brands leverage social media from
a strategic perspective to join the conversation
and achieve transformational change
we work with clients like:
4. my clients are just like yours
were
Blog? Twitter? Facebook?
NO NO NO
Posterous? YouTube? Flickr?
NO NO NO
5. what’s the business case for social media?
against
• I don’t care what my customers think
• I don’t want stronger customer relationships
• I have all the new ideas I can handle
• I’d rather my customers didn’t talk to each other
• My customers are complainers
• My ads are great but my product sucks
6. when a client says no, they’re really saying…
I am…
a) ignorant b) scared c) lazy d) stuck
7. know what case you need to make
ignorant scared I a lazy stuck
educate assure motivate jumpstart
8. educate the ignorant
outdated perceptions vs current reality
• Google this: “best social media stats”
13. not for me how
• Hands on demonstration
• Clear explanation
• Keep it simple
• Make it personal
• Come armed with tangible benefits
• Can the jargon, speak their language
• Know your stuff & know their business
• Not a pipedream but a plan