from skeptic to advocate making
the business case for social media greg verdino | gregverdino.com | crayonville.com |

my name is greg and
i’m just like you Blog Twitter Facebook Posterous Blog Blog

i’m chief strategy officer at
crayon helps brands leverage social media from a strategic perspective to join the conversation and achieve transformational change we work with clients like:

my clients are just like
yours were Blog? Twitter? Facebook? NO NO NO Posterous? YouTube? Flickr? NO NO NO

what’s the business case for
social media? against • I don’t care what my customers think • I don’t want stronger customer relationships • I have all the new ideas I can handle • I’d rather my customers didn’t talk to each other • My customers are complainers • My ads are great but my product sucks

when a client says no,
they’re really saying… I am… a) ignorant b) scared c) lazy d) stuck

know what case you need
to make ignorant scared I a lazy stuck educate assure motivate jumpstart

educate the ignorant outdated perceptions
vs current reality • Google this: “best social media stats”

assure the scared fear of
failure vs the guidance to succeed

motivate the lazy hardly working
vs working harder

jumpstart the stuck nowhere fast
vs knowing how to get started

not for me how

not for me how •
Hands on demonstration • Clear explanation • Keep it simple • Make it personal • Come armed with tangible benefits • Can the jargon, speak their language • Know your stuff & know their business • Not a pipedream but a plan

what else?

let’s keep in touch greg
verdino crayonville.com gregverdino.com @gregverdino gregverdino@ 631.747.1451 crayonville.com