1. from skeptic to advocate
making the business case for social media
greg verdino | gregverdino.com | crayonville.com |
2. my name is greg and iâm just like you
Blog Twitter Facebook
Posterous Blog Blog
3. iâm chief strategy officer at crayon
helps brands leverage social media from
a strategic perspective to join the conversation
and achieve transformational change
we work with clients like:
4. my clients are just like yours
were
Blog? Twitter? Facebook?
NO NO NO
Posterous? YouTube? Flickr?
NO NO NO
5. whatâs the business case for social media?
against
⢠I donât care what my customers think
⢠I donât want stronger customer relationships
⢠I have all the new ideas I can handle
⢠Iâd rather my customers didnât talk to each other
⢠My customers are complainers
⢠My ads are great but my product sucks
6. when a client says no, theyâre really sayingâŚ
I amâŚ
a) ignorant b) scared c) lazy d) stuck
7. know what case you need to make
ignorant scared I a lazy stuck
educate assure motivate jumpstart
8. educate the ignorant
outdated perceptions vs current reality
⢠Google this: âbest social media statsâ
13. not for me how
⢠Hands on demonstration
⢠Clear explanation
⢠Keep it simple
⢠Make it personal
⢠Come armed with tangible benefits
⢠Can the jargon, speak their language
⢠Know your stuff & know their business
⢠Not a pipedream but a plan