Powering advocates to share your brand’s story leads to greater social engagement, purchase intent and sales. In fact, 77% of consumers are more likely to buy a product when they hear about it from friends and family according to Nielsen. This webinar covers how to power, measure and grow advocate marketing – from identifying tens of thousands of the “right” advocates to measuring ongoing advocate program success.

1. 11 Tips For Your Customer Advocate
Marketing Program
Gregory Shove @GregShove

2. Learn more
@SocialChorus facebook.com/
SocialChorus
linkedin.com/company/
SocialChorus

3. SocialChorus
For brands
people love

4. Why advocates?
Powering people to tell the brand story is the
most powerful form of marketing
of consumers are more likely to buy a product when they
hear about it from friends and family
77%

5. Types of advocates

6. Why customer advocates?
• Know your brand
• Use your product
• Credible source of product information
• You have lots of them

7. Tip 1: Develop programs to meet
business goals and values
• Goals
– Increase social engagement
– Brand preference
– Intent to purchase
– Drive traffic to your website
– Create new customers

8. Tip 2: Invite your best
customers to be advocates
Social presence + Brand passion =
Customer Advocate

9. Tip 3: Allow for creative freedom
• Keep it easy
• Keep it fun
• Keep it fresh

10. Tip 4: Utilize existing brand
content

11. Tip 6: Repurpose advocate
content on paid and owned
SocialChorus
OWNED
Tell Your
Brand Story
Accelerate Your
Brand Story
EARNED
Enable others to tell
your story
PAID
10X*more
engagement than
brand-paid
content
7X*more
engagement than
brand-owned
content
*SocialChorus results

12. Tip 5: Surprise and delight your
customers with thank yous

13. Tip 7: Maintain an always-on program
for customer advocates

14. 14
Pepsi AMP
Goal: Engage customer advocates to
amplify brand story in social channels
- Engage existing fans and
customers to share
content and tips from the
AMP Energy Super Fan
experience
- Drive traffic to AMP
Power Dash Facebook
Page
- Generate downloads of
AMP’s mobile
applications

15. Additional questions? Want to
learn more?
• #SocialChorusU Twitter Chat
– Thursday, August 29 at 11am PT
• Download the ebook
• Contact us
– www.socialchorus.com/contact