This is a LinkedIn workshop that assumes the students already have a LinkedIn profile and a few connections

1. Using The World’s Largest Business
World s
Network Effectively
Use LinkedIn to find jobs, people and opportunities
j ,p p pp
recommended by their trusted contacts
A ProMatch Networking Team Workshop

2. First Things
• Set cell phones to vibrate
(If it rings, then $10 to www.LLS.org)
• Unclear Liquids and Food are
Okay
• There are no Dumb Questions
(
(at least regarding LinkedIn)
g g )
• Ask for 2+ volunteers to read
the cartoons, take turns round-
round
robin. Don’t use your voice
(have fun).
2

3. Introductions
• Your name and elevator speech
– Listen for others in your industry for group work
Keep it to 60
• Level o e pe e ce with LinkedIn
e e of experience t ed seconds!
d!
• Target compan(ies) for connection
• Expectations from the Class
3

4. Workshop Objectives
1. Build your profile
2. Build
2 B ild your network
t k
3. Search for jobs
3S hf j b
4.
4 Market yourself
4

5. Rapid-Labs: Time Box ~5 min or less
1.
1 Revise your Profile
2. Send an Invitation to Connect
3. Request Introduction
4.
4 Investigate Answers and Groups
5. Search Jobs and Contacts
6. LinkedIn Embedded Applications
(Close laptop when finished)
5

6. Intro: LinkedIn Connections
Coworkers
Former coworkers
Business partners
p
Clients
Friends
Classmates
6

7. Intro: Your Network
• Your Network 3
3
2 3
• Detailed Profile Visible
1
– Di tl connected
Directly td 1
1 2
• <=3 Connections away 3
– In your LinkedIn Groups
• Not Your Network
• You Can See only “Public” Profile
– More than 3 steps away f
from you
– Not Connected at all
7

8. Intro: Build Your Network - Strategy
• Whom should I invite?
– Former Colleagues
– Senior managers/executives for credibility
– Credible recruiters with large networks
– People who you know
– Go for Quality, Not Quantity
• A id Accepting Invitations from People You Don’t Know,
Avoid A ti I it ti f P lY D ’t K
unless introduced to them by a mutual acquaintance.
• Groups
– Associations
– Alumni Associations, Networking Groups, etc.
g p
– Answer questions to demonstrate credibility & expertise
– You may be more likely to get help, if you give it first
8

9. Intro: Ways to Get Linked Out on LinkedIn
… or Things to AVOID
1. Use the
1 U th canned i it ti
d invitations. (
(personalize it i t d)
li instead)
2. Any time you see an interesting profile, invite them to connect.
3. Invite everyone from all your Yahoo! Groups and other
discussion lists and forums. (be focused and purpose driven)
4. Ignore those silly contact settings. (turn off auto update for major rev.)
5. Answer as many questions as you possibly can in as many
different topics as you can, even if you don’t know the answer.
6. Ask all your contacts for recommendations and offer them one in
return - especially all those p p y don’t know.
p y people you
7. Never talk to people, only msg. (build personal relationships) 9

10. Prepare for Lab 1: Editing Your Profile
Edit Your Profile
1. Turn off Auto-Notification
ff f
2. Compose Your “Headline”
3. Select Your “Primary Industry of Expertise”
4.
4 Edit Your Current and Past Positions
5. PSRs Go into “Summary” section
6. Experience GGoes into “Experience” section
“
7. Choose a Good Public Profile URL
8. Edit Your Public Profile
9.
9 View and Discuss Your Profile
10

11. 1. Turn Off Auto-Notification
• Why and when to turn off?
– If you are doing a series of major edits, you don’t want to
edits
pester your entire network with “Person X has changed
their profile” 10 times in the afternoon
p
• Click on Accounts & Settings
• Under “Privacy Settings” Click on “Profile and Status
Updates” and Select “No, do not notify anyone…”
p , yy
11

12. 2. Compose Your Headline
• Your professional “headline”:
12

13. 3. Industry of Expertise
What is your primary industry of expertise?
13

14. 4. Current and Past Positions
Current and Past Positions
14

15. 5. PSRs (Summary)
PSRs go into the “Summary” Section of Profile
15

16. 6. Experience
Experience Goes Into the “Experience” Section
16

17. 7. Set Your Public Profile URL
Choose a Logically Named URL
Edit from web site created name to
personalized one
li d
Was http://www.linkedin.com/in/26df874
17

18. 7. Set Your Public Profile URL
Choose a Logically Named URL
18

19. 8. Edit Your Public Profile
19

20. 9. View Your Public Profile
Non-LinkedIn Users and Users More than 3 Steps
Away will See Only This Profile:
y y
20

21. 9. View Your Complete Profile
LinkedIn Users 3 or Fewer Steps Away will See This:
21

22. 10. Market Yourself – Recommendations
• Include a testimonial from a former colleague in your
profile
• Crafted and approved by both parties
• Considered of utmost importance by some recruiters
p y
• Often you can write the testimonial and simply have the
other person approve it
• “Scratch each other’s back” is less credible – minimize
22

23. LAB 1: Revise your Profile
• Team up in small groups by
• Success teams
• I d t or vertical market (bi t h fi
Industry ti l k t (biotech, financial, web)
il b)
• Related job title (i.e. marketing, tech, sales)
– Help each other with LinkedIn & Networking
• Review and revise your profile
• About 5 minutes
23

24. Make Contact: Finding Connections
• Get clients
• Hire employees
• Find sales leads
• Reach business partners
• Identify industry experts
• Locate references
• Type keywords that describe the person you are looking
for: search by title, company, location etc.
• Search and view profiles of people up to 3 degrees away
from you (connected via other people)
24

25. Making Contact:
remind people where you met
25

26. Make Contact: How
• Invitations
– You invite a LinkedIn Member to Join
• Most LinkedIn Members can be Invited.
Even for those whom you have no e-mail address
• Introductions
– Introductions are through your direct network
– All connections in chain see all content — be careful
– 5OOpen Introductions at a time on Free Account
I t d ti t ti F A t
• InMail (y
(they claim 30 times better for response than a cold call)
p )
– Direct Access to someone outside your network
– Business Account is $25/month, 3 InMails / month
• See the handout for all the features per account type
26

27. Invitations, Introductions
• Go to Your LinkedIn Home Page
• Click o My Co tacts
C c on y Contacts
• Send an Invitation (personalize it!)
(p )
• Request an Introduction
27

28. Demo & Exercise: LinkedIn Home Page
28

29. My Connections
29

30. Send An Invitation
• Search for the Person You Want to Invite
• Usually No “Introduction” is Required
• Some LinkedIn Users Require that you Know
q y
their E-Mail Address
30

31. Find by Name
31

32. Find by Keywords & Industry
32

33. Send an Invitation: How do you know them?
Use LinkedIn to
U Li k dI t
FIND the connections &
background.
background
The more personal
the contact, the
better.
Sales people don’t stop
at ONLY sending email
email.
They can call or visit!
33

34. Send an Invitation: Which to Choose?
34

35. Send Facilitator an Invitation
35

36. Send Invitation to Connect
36

37. LAB 2: Send an Invitation to Connect
• Team up in small groups
– By success teams or industry
– Help each other with LinkedIn & Networking
• Send one or more invitations to connect
– Personalize them
• About 5 minutes
37

38. Request an Introduction: Search for the Person
38

39. Request an Introduction: Connection
39

40. Request an Introduction via Connection
40

41. If You are Stuck at Getting Introduced,
Try www.Jigsaw.com - Business Card Info
• Get b i
G t business card contact info
d t ti f
• Every new contact you add in – you get a contact out
• Every contact error you report – you get a contact out
• $5 for one contact, $25/month for 25 contacts, … 41

42. Jigsaw – find contacts
42

43. Spoke – Where Businesspeople ConnectSM
43

44. LAB 3: Request introduction
Requests one or more introductions
– Personalize them
• Refresh them of your last conversations or activities
• Tell them why you’re asking for the introduction
– (AIR: Advice, Information, Referral)
– THEY ARE NOT RESPONSIBLE TO GET YOU HIRED
• About 5 minutes
44

45. Expanding Your Network in Bulk
45

46. Expanding Your Network in Bulk
46

47. Expanding Your Network in Bulk
47

48. Expanding Your Network in Bulk
48

49. Answers
49

50. Answers
• Ask Clear and Concise Questions to get Clear and
Concise Answers
• If long or complex, summarize in an opening sentence or
two – to help the reader to quickly assess the broad issues
• Describe how you “are not lazy” and have already tried to
investigate the answer. Share any related web links. The
answer h d b tt not be on Wiki di a FAQ or some
had better t b Wikipedia,
easy place.
• Answer only questions to which you actually
have a Coherent Answer based on Real
Knowledge
• Keep Politics, Religion, etc, out of Answers
• (unless that is your profession)
50

51. Relevant
Questions or
Answers don’t
Waste People’s
Time
51

52. Groups
52

53. Groups
53

54. Groups
• See the tabs and
discussions
54

55. Groups – How do they help?
• See the jobs tab for postings
• Groups expand your networking links
• You can ask questions or discuss within the group
(industry)
(i d t ) – seek out coaching
kt hi
• Local meetings and networking opportunities
• Caution: can get MANY emails! See Appendix D
on “Yahoo filters” to automatically route email to
y
folder
• Creating a groups is quite easy – and free
– Click the link on the top right of groups
– Enter about a page of descriptive info & logos 55

56. Groups on other web sites – local networking
www.MeetUp.com ($12 / month to create)
56

57. Groups on other web sites – local
networking www.WorkIt.com
14 February 2008 LinkedIn, A ProMatch Networking Team Workshop 57

58. LAB 4: Investigate Answers or Groups
• You choose what to investigate
– LinkedIn
• Expanding your network in bulk
• Answers
• Groups
– Other networking websites for local groups
• www.MeetUp.com
• www.WorkIt.com
• About 5 minutes
58

59. Demo & Exercise: Contacts & Jobs
Contacts & Jobs
– Find a Contact at a Target Company
– Search for Jobs Posted on
• LinkedIn
• Simply Hired
59

60. Find Contacts at Target Companies
60

61. Find Contacts at Target Companies
61

62. Find Jobs
62

63. Find Jobs
63

64. LinkedIn Toolbars
• Why - finds your contacts when you are on
other job boards – you don’t have to search!
don t
• To install, click on link in footer navigation
64

65. LinkedIn Toolbars
65

66. LinkedIn Outlook Toolbar
66

67. LinkedIn Browser Toolbar
67

68. LAB 5: Search Jobs and Contacts
• Find a Posted Job and Contacts
– Optionally, install LinkedIn Browser Toolbar
– Search for a posted j on LinkedIn database
p job
– Find Linked In contacts for the job at the
company in question
68

69. Embedded Applications
Customize Your LinkedIn Profile
69

70. Embedded Applications
70

71. Embedded Applications
• Share
interests
•
• Establish
credibility
71

72. 72

73. LAB 6: Embedded Applications
• Investigate choose some to install
Investigate,
73

74. Ways to Use LinkedIn, Summary
• Preparation for Interviews
– Search for Profiles of Interviewers
– Identify Informational Interview Candidates
y
• Find jobs listed only on LinkedIn
• Get back in touch with colleagues
• Connect to someone close to a
Position
Use LinkedIn to
U Li k dI t
FIND the connections & background.
The more personal the contact, the better! 74

75. Evaluation
Course
Evaluation
75

76. Appendix
Appendices
A di
A. Introduction Email
B. Request to Forwarding Email
C. InMail Example Content
D. Yahoo email filters – route emails from
groups t a folder
to f ld
76

77. Appendix A: Introduction Email
Dear John Doe,
Jane Doeman referred me to you as a key thought leader for marketing programs in
your company. She mentioned that you are looking for business development ideas
in your new program.
I am contacting you to explore some ideas that could be valuable to you and your
team including, strengthening your market position, leveraging your products to new
channels in Europe
I have proven success in growing businesses such as yours with high
recommendations from my working teams as you will see in my LinkedIn
endorsements. I am motivated to put those skills to work for y
p your company.
py
I would be happy to talk on the phone with you or one of your colleagues next week
to discuss a potential collaboration. I can be easily reached at xxx-xxx-xxxx.
Thanks for your help and I look forward to adding value to your organization!
XXX
XXX@mydomain.com
77

78. Appendix B: Request to Forward Email
Dear Jane,
Great to hear from you again. Thanks for your kind offer to forward on
introductions for me as I have done for you in the past. I have an
introduction that I would like you to help me with which may also add to
y p y
the success of your projects.
We talked weeks ago about one of your colleague’s need for someone
colleague s
to add fresh ideas to his marketing programs
I would greatly appreciate if you could f
ld tl it ld forward th f ll i message t
d the following to
John Doe this week. I believe that I could add value to his organization
as well as yours by collaborating on the project.
Best wishes,
XXX
78
XXX@mydomain.com

79. Appendix C: InMail Example Content
Dear John Doe,
I found your contact information on LinkedIn and I realized that we share several
connections in common from the Marketing Association. It seems that you are an
industry leader in the field and may be interested in the results of a new survey I have
conducted.
I am contacting you to share some ideas that could be valuable to you and your team,
including strengthening your market position and leveraging your products to new
channels in Europe.
I have proven success in growing businesses such as yours with high
recommendations from my working teams as y will see in my LinkedIn
y g you y
endorsements. I am motivated to put those skills to work for your company.
I would be happy to talk on the phone with you or one of your colleagues next week to
discuss a potential collaboration. I can b easily reached at xxx-xxx-xxxx.
di t ti l ll b ti be il hd t
Thanks for your help and I look forward to adding value to your organization!
XXX
79
XXX@mydomain.com

80. Appendix D: Filters in email
Use when you belong to many
groups, and you want to
automatically route email t a
t ti ll t il to
specific folder
80

81. Appendix D: Filters in email