14. Facebook is generating more visits than Google WWW.F5DC.COM 7.07% Weekly Market Share of Visits to Facebook.com & Google.com 6.5% 7.03% 2.5% http://www.marketingprofs.com/charts/2010/3484/facebook-surpasses-google-in-us-traffic
19. Websites Blogs & communities Search Engine Social networking Share tools Blogs & communities Search Engine Social networking Share tools One to many communication to link information Generate traffic to a dedicated site Aggregation of group of people based on themes Exchange of information based on common theme User generated media site Professional shared site content User generated media site Professional shared site content Market place to share media Authority based information
38. WWW.F5DC.COM OLD WAY TO ENGAGE CONSUMER TRUST ME PUSH ONE WAY ADVERTIZE AUTHORITYINTRUSIVEMASS
39. ”It is no longer about what your brand does to the consumer but what consumers are doing to and with your brand.”- Mark Earlsauthor of Herd, How to Change Mass Behaviour by Harnessing our True Nature WWW.F5DC.COM
42. New Media embraced by B2B and B2C WWW.F5DC.COM Heavy use + moderate use of tactic in 2009 Source: MarketingProfs Fall 2009 Survey Methodology: Online survey of 5,140 MarketingProfs members Chart Base: 3,301 marketers
44. 25% WWW.F5DC.COM Companies are moving towards online $182.3m Of Marketing on Digital & Social Media Business Week October 09* Online Ad Spend by 2010 45% $122bn Microsoft Thailand Marketing online Mix budget**** Yahoo! Predicts Asia’s online spend by 2010*** *http://www.marketingmagazine.co.uk/news/863221/Digital---Direct-Orange-boss-urges-total-budget-switch-online **http://www.marketing-interactive.com/news/11769 *** http://asiadigitalmarketingyearbook.com/2009-connections-triumph-over-interruption *** https://www.microsoft.com/uk/smallbusiness/sbnews/18834951/Economic-crunch-accelerating-switch-to-online-marketing.mspx
66. WWW.F5DC.COM Engage Consumers into a personalize journey through multiple touch points Using the new media and traditional media to support the engagement
71. Have a systematic approach 1 STRATEGY 2 TARGET 3 MEASURE WWW.F5DC.COM
72. Make the consumer life easy Listen to consumer and embrace them Simple Relevant Personalize Complex hidden mechanics to achieve simplicity Strategy Clear offer and benefits Console / Dashboard Concept Measurements of all actions Back end Testing Tracking and Learning Front end / back end 4/3/10 44 @ F5 Digital Consulting - Reproduction forbidden without formal written consent.
87. WWW.F5DC.COM One strategy but adapt it to each tools Objectives Objectives Objectives Objectives Metrics Metrics Metrics Metrics Usage Usage Usage Usage Which is in any case totally different from using the push media
This evolution started already 30 years ago and will continue. All our products, our technologies have evolved to digital in the 90sand from mid 2000 moves to more virtual.From Turntable to itunes, all our products have evolved.
This evolution started with a simple one actually. Each technology is systematically replaced with a better technology, faster at any point of time. This is what we call the S curve cycle. From 70s to 90s, despite the revolutions we faced, and I still remember my old vinyl player, the tape, the first color TV emission with “l’ile aux enfants” (private joke for the french people here), Casimir and so on. We were very lucky to witness those changes.But being honest, those were insignificants impacts on our life. Those were just better, faster. The imapct was still significant on companies. Lots of companies have difficulties to adapt and chane and are stuck in the 80s. Sony (despite the recent win of BRD), is a good example of great analog company that failed to enter the new era. They failed MD, DAT, miss the music wave with the iPod, loss ATRAC war, lost position on TV market, are competed on camera and home stereos. Samsung hower, is a company, coming later in the game, and surprisingly continuously perform in terms of design, innovation, products… Having said that, the first major break appeared appeared in the mid 2000. Suddenly, and Microsoft and Yahoo is a good example, we are not speaking about hardware only but software and content. What we call web2.0 is really about US, sharing, mobility, network, we will go in more details. So were are we, what is the next step ? Well, we don’t know for sure , but I would say that web3.0 is probably arriving with what I would call ‘virtualization of the information’. We are not more speaking about software or hardware but how you access the information, how you use the software not anymore on your computer but online, on your phone, to perform tasks and get you the right thing at the right time.Nintendo Wii is the start of a new way to interact with information and will revolution as much as the mouse did it in the 80s the computing world. Already today, Tom’s Cruise movie Minority report exists. Prototype of screen where you access information are tested with public. There are great videos about it on youtube and I recommend you watch them, this is fascinating.And of course, it will continue to evolve.
Part of those new media, new channels, we realize we are just much more bombarded with information. The Kaiser family foundation did a survey recently and realized that especially kids where bombarded by 61 hours of Media….per dayIt means that you are becoming multitasking, watching TV with laptop on the lap, answering sms at the same time. And new generation excel in that games. The question is : how you ensure that you can still talk to him
Definitively we are evolving in a world of changes, a fast pace changes revolutioned our life
Definitively we are evolving in a world of changes, a fast pace changes revolutioned our life
Mark Earls is one of the leading thinkers about brands, marketing and consumer behaviour. He has been described variously as “one of the Advertising scene’s foremost contrarians†and “the Christopher Hitchens of advertising and marketingâ€. But mostly he just refuses to accept received wisdom and is determined to make us all think a bit harder to get better results.Mark has been an account planner for most of his working life. He has held senior positions in some of the largest and most influential communications companies in the world – his last job was as chair of Ogilvy’s Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke’s Communications. He was Vice Chair of the The Account Planning Group and has judged a number of awards competitions in the UK and abroad for communications and marketing effectiveness and innovation and even collaboration between arts and business.
Ford http://www.businessweek.com/autos/autobeat/archives/2009/10/ford_spending_2.html600 US marketing professionals surveyedhttps://www.microsoft.com/uk/smallbusiness/sbnews/18834951/Economic-crunch-accelerating-switch-to-online-marketing.mspxAust: According to a report from research company Frost & Sullivanhttp://www.marketingmag.com.au/news/view/online-advertising-growing-despite-slowdown-1605Yahoo!http://asiadigitalmarketingyearbook.com/2009-connections-triumph-over-interruptionAsia:Online ad spend to hit $182.3m by 2010 Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnamhttp://www.marketing-interactive.com/news/10041
Definitively we are evolving in a world of changes, a fast pace changes revolutioned our life
Definitively we are evolving in a world of changes, a fast pace changes revolutioned our life
