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Slides from my recent talk at Social Fresh in Charlotte, NC on 8.24.09
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Social Media Integration
1.
Social Media Integration. Â
           Â
2.
- Macro trends
& landscape. - Common Integration Tactics. - Measurement  - Q&A Agenda.
3.
It's a
VERY INTERESTING time to be a marketer .
4.
Trends.
5.
Social media. We
dig it the most. Not to get all statistical or anything but..... Â Â Â
6.
752% growth in
2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
7.
 The tools
are just that..... they are tools. Â Technology is the Enabler
8.
Â
9.
Community + Relationships
+ Engagement = "Social Media Integration" Â Â It's ALL about People.
10.
Â
11.
ROI of Social
Media: Research
12.
Â
13.
Publishing is Marketing
2.0.
14.
The Content Challenge.
15.
The Internal Champion.
16.
The Editorial Calendar.
17.
Â
18.
Â
19.
Social Media &
Email .
20.
Social. Marketing. Transactional.
21.
Email is the
currency of all accounts. The only commonality in a web 2.0 world
22.
Email is the
"digital glue"Â of the social web.
23.
Email is a
key driver of social content...   ...now more than ever before.
24.
Â
25.
Converting Subscribers to
Community .
26.
Converting Community to
Subscribers .
27.
Â
28.
Â
29.
Measurement.
30.
Â
31.
Â
32.
Â
33.
Â
34.
Â
35.
Â
36.
Power Listening -
Data in Action
37.
38.
Thank You! Q&A
 Greg Cangialosi  Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter
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