SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
Email Marketing’s Role in New Media



                      Greg Cangialosi
Email facts.
Marketing 2.0.
  Tactical.
 Discussion.
Email is not
  dead.
Email is THE
dominant app.
92% of adult
internet users send
or read email daily.
               – PEW Internet 12.07
For every dollar spent on
email marketing in 2007,
marketers can expect an
 estimated $48.29 ROI.
       - DMA (2007)
Social.
  Marketing.
Transactional.
Publishing is
Marketing 2.0
 What is your company publishing?
Think about
 behavior.
Email




RSS (Really Simple Syndication)
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media

Weitere ähnliche Inhalte

Ähnlich wie Email Marketing's Role in New Media

After studying this chapter, you should be able to do the foll.docx
After studying this chapter, you should be able to do the foll.docxAfter studying this chapter, you should be able to do the foll.docx
After studying this chapter, you should be able to do the foll.docx
nettletondevon
 

Ähnlich wie Email Marketing's Role in New Media (20)

Subject Lines for Running Wild Email Marketing Campaign.pdf
Subject Lines for Running Wild Email Marketing Campaign.pdfSubject Lines for Running Wild Email Marketing Campaign.pdf
Subject Lines for Running Wild Email Marketing Campaign.pdf
 
Email marketing & beyond: Global industry benchmarks 2017
Email marketing & beyond: Global industry benchmarks 2017Email marketing & beyond: Global industry benchmarks 2017
Email marketing & beyond: Global industry benchmarks 2017
 
2015 Essential Guide: Email Markerting
2015 Essential Guide: Email Markerting2015 Essential Guide: Email Markerting
2015 Essential Guide: Email Markerting
 
Email marketing 2.0 webinar
Email marketing 2.0 webinarEmail marketing 2.0 webinar
Email marketing 2.0 webinar
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008
 
Email marketing digital marketing
Email marketing digital marketingEmail marketing digital marketing
Email marketing digital marketing
 
How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Atte...
How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Atte...How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Atte...
How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Atte...
 
Why email isn’t dead
Why email isn’t deadWhy email isn’t dead
Why email isn’t dead
 
An Email Marketing Overview
An Email Marketing OverviewAn Email Marketing Overview
An Email Marketing Overview
 
Email Marketing- Is it Still Effective?
Email Marketing- Is it Still Effective?Email Marketing- Is it Still Effective?
Email Marketing- Is it Still Effective?
 
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
7 Surefire Ways to Improve ROI for Your Email Program - BrightWave Marketing
 
Rn Email Marketing Pand R[1]
Rn Email Marketing Pand R[1]Rn Email Marketing Pand R[1]
Rn Email Marketing Pand R[1]
 
Is Email Marketing Dead or Still Kicking?
Is Email Marketing Dead or Still Kicking?Is Email Marketing Dead or Still Kicking?
Is Email Marketing Dead or Still Kicking?
 
MediaPost Email Insider Summit - MessageGears Sponsored Breakfast
MediaPost Email Insider Summit - MessageGears Sponsored BreakfastMediaPost Email Insider Summit - MessageGears Sponsored Breakfast
MediaPost Email Insider Summit - MessageGears Sponsored Breakfast
 
eTargetMedia Provides Email Marketing Campaigns That Work
eTargetMedia Provides Email Marketing Campaigns That WorkeTargetMedia Provides Email Marketing Campaigns That Work
eTargetMedia Provides Email Marketing Campaigns That Work
 
After studying this chapter, you should be able to do the foll.docx
After studying this chapter, you should be able to do the foll.docxAfter studying this chapter, you should be able to do the foll.docx
After studying this chapter, you should be able to do the foll.docx
 
Smallbiz marketing
Smallbiz marketingSmallbiz marketing
Smallbiz marketing
 
The Business Case for Social Media
The Business Case for Social MediaThe Business Case for Social Media
The Business Case for Social Media
 
Building A B2B Email List That Generates Revenue
Building A B2B Email List That Generates RevenueBuilding A B2B Email List That Generates Revenue
Building A B2B Email List That Generates Revenue
 
Today and tomorrow in the world of email
Today and tomorrow in the world of emailToday and tomorrow in the world of email
Today and tomorrow in the world of email
 

Mehr von Greg Cangialosi

Mehr von Greg Cangialosi (7)

Being There Before the Sale
Being There Before the SaleBeing There Before the Sale
Being There Before the Sale
 
Bootstrapping: Building A Business Built By Revenue
Bootstrapping: Building A Business Built By RevenueBootstrapping: Building A Business Built By Revenue
Bootstrapping: Building A Business Built By Revenue
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
 
The Intersection Of Email, Mobile & Social Media
The Intersection Of Email, Mobile & Social MediaThe Intersection Of Email, Mobile & Social Media
The Intersection Of Email, Mobile & Social Media
 
Social Media: User Driven Experience
Social Media: User Driven ExperienceSocial Media: User Driven Experience
Social Media: User Driven Experience
 
Podcast Academy 6 Greg Cangialosi
Podcast Academy 6   Greg CangialosiPodcast Academy 6   Greg Cangialosi
Podcast Academy 6 Greg Cangialosi
 
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
From Inbox to iPod: Meshing Today's Social Media Elements into the Marketing ...
 

Kürzlich hochgeladen

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Kürzlich hochgeladen (20)

New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 

Email Marketing's Role in New Media