Being There Before the Sale

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This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.

Business

Being there BEFORE the Sale. Greg Cangialosi

Turned Marketing into a Publishing organization

Use [enter tool here] as distribution & conversation channel.

Use social networks to engage & connect.

… before the sale is marketing. … at the sale is sales. … after the sale is service. BE THERE ….

• Social Demographics - Segment users based on social network gender and age information. • Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. • Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.

Brands need personality ( people work with people )

Thank You! Q&A Greg Cangialosi Connect: 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory

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Being There Before the Sale

1. Being there BEFORE the Sale. Greg Cangialosi

2. Our story… Our approach ….

4. Found our internal champion(s)

5. Turned Marketing into a Publishing organization

6. Turned Marketing into a Publishing organization

7. Work from an editorial calendar.

8. Use [enter tool here] as distribution & conversation channel.

9. Monitor & listen to the conversation

10. Use social networks to engage & connect.

11. Use social networks to engage & connect.

12. Use social networks to engage & connect.

13. Send frequent email communications.

14. Experiment, evaluate, adapt.

15. So, is it working?

16. 424,351 inbound links. (and growing…)

17. Social = 22%

18. Social CRM … The Next Level

19. … before the sale is marketing. … at the sale is sales. … after the sale is service. BE THERE ….

20.

21. • Social Demographics - Segment users based on social network gender and age information. • Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly. • Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.

22.

23. Some takeaways...

24. Sales is a by-product of participation

25. Avoid the “ Kumbaya Effect”

26. Social is SERIOUS business.

27. Brands need personality ( people work with people )

28. It’s about TRUST & REAL Relationships

29. Can your brand be social ?

30. The show goes on ...

31. Thank You! Q&A Greg Cangialosi Connect: 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory

Being There Before the Sale

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Being There Before the Sale