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EmpactMedia Capabilities




                     EmpactMedia
                1966 Fox Glen Drive
                    Allen, TX 75013
                      214.707.9334
             www.empactmedia.com
what is empactmedia?




Empactmedia is a marketing company that guides companies through today’s
complex marketing and advertising environment. We possesses the knowledge
and experience to not only develop and nurture your brand, but also to help sort
through all that information. We can help decide what’s relevant, use that to craft
a meaningful and memorable message, then use our resources to apply it to the
right customer.

Based in Dallas, Texas, we specialize in helping small-to-mid-sized companies
define, and build their brand, and make sense of the overwhelming volume of
information that fills the marketing landscape. We then load knowledge, and
experience with the appropriate tools, and technology to deliver the right
message to the right target at the right time.

Using a different scope
In a time when many marketing companies are adopting a near-sighted view of
the customer and trying to sell you the latest, untried “cool thing,” Empactmedia
sets our sights on a longer-range view of using the right tools, and tactics to do
the right thing for your brand. Using our own people in conjunction with a network
of experienced, professional, and dependable resources, we are able to provide
our marketing partners the disciplines necessary to get the job done right.

Connecting the dots between your brand and the customer
the empact team




   Greg Alban – President

   Michael Cartwright - Creative Director

   Roger McVey – Director of Multimedia

   Jon Kilburn – Director of Development

   Jessica Harry – Director of Social Marketing

   David Crawley – Director of Strategic Planning

   Paul Solomons – Media Director




   Over 100 combined years studying consumer behavior and growing brands
the empactmedia approach




   •   Gain core insights into your business, competitors, end-user, etc.

   •   Translate those insights into meaningful, memorable and motivating
       messages

   •   Track results and incorporate key learnings
connecting the dots




   Talk to the end-user on their terms
       –   Today’s consumer is like no other in history – more savvy,
           more aware and more able to tune out your message


   Meet the end-user at natural intersections
       –   Today’s end-user is more mobile than ever – that means the
           brand has to weave its way into the very fabric of their lives


   Create meaningful, memorable & motivating experiences
       –   Today’s end-user sees and hears more messages in a single
           day than most generations were exposed to in a year.
           Messages have to be smart, relevant and enlightening
a unique vision




   Connecting the dots between your brand and the consumer of your product

            •   Right insight

            •   Right place/intersection

            •   Right behavioral change stimulators




                  Desired Consumer Action
full-service offering




The abbreviated list of what we do…

Every problem is different and every solution is unique. We go above and
beyond the ordinary to find effective, efficient creative results.



        Offline                           Online
        •Brand Strategy                   •Digital Marketing Strategy
        •Media Planning                   •Website Architecture
        •Copywriting                      •Website Design
        •Brand Identity                   •Mobile App Development
        •Video Production                 •Content Writing
        •Radio Advertising                •Videos
        •Outdoor Advertising              •Web Banners
        •Direct Mail                      •Social Media Marketing (SMM)
        Marketing                         •Search Engine Optimization
        •Print Advertising                (SEO)
        •Point of Sale (POS)              •Search Engine Marketing (SEM)
        •Tradeshow                        •Blog Content
        Marketing                         •E-mail Marketing
our process
client experience
Work With a Vision
work with a vision



advertising
work with a vision



advertising
work with a vision



advertising
work with a vision



point of sale
work with a vision


coupons
work with a vision


sales promotion
work with a vision



digital marketing
work with a vision



digital
   marketing
work with a vision



digital
   marketing
work with a vision



mobile app development
work with a vision



                     outdoor
                        advertising
work with a vision




brand
   repositioning
work with a vision




corporate communications
work with a vision



packaging
work with a vision



logos
work with a vision



                     direct mail
work with a vision



trade shows
is empactmedia right for you?




   •   Established in 2003

   •   Principals work directly with you

   •   Big picture vision activated at the point-of-action

   •   Unique breadth and depth of experience

   •   Passion for your business
ask about empactmedia




   Lance Jensen – Valley Fresh Foods

   Dave Huddle – Maher Marketing

   Larry Jenkins - ethology

   Charlie Kujawa – Chung’s Foods
contact empactmedia




   For more information contact:

   Greg Alban
   EmpactMedia
   1966 Fox Glen Drive
   Allen, TX 75013

   ph.     214.707.9334

   email   grega@empactmedia.com

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EmpactMedia - Agency Capabilities

  • 1. EmpactMedia Capabilities EmpactMedia 1966 Fox Glen Drive Allen, TX 75013 214.707.9334 www.empactmedia.com
  • 2. what is empactmedia? Empactmedia is a marketing company that guides companies through today’s complex marketing and advertising environment. We possesses the knowledge and experience to not only develop and nurture your brand, but also to help sort through all that information. We can help decide what’s relevant, use that to craft a meaningful and memorable message, then use our resources to apply it to the right customer. Based in Dallas, Texas, we specialize in helping small-to-mid-sized companies define, and build their brand, and make sense of the overwhelming volume of information that fills the marketing landscape. We then load knowledge, and experience with the appropriate tools, and technology to deliver the right message to the right target at the right time. Using a different scope In a time when many marketing companies are adopting a near-sighted view of the customer and trying to sell you the latest, untried “cool thing,” Empactmedia sets our sights on a longer-range view of using the right tools, and tactics to do the right thing for your brand. Using our own people in conjunction with a network of experienced, professional, and dependable resources, we are able to provide our marketing partners the disciplines necessary to get the job done right. Connecting the dots between your brand and the customer
  • 3. the empact team Greg Alban – President Michael Cartwright - Creative Director Roger McVey – Director of Multimedia Jon Kilburn – Director of Development Jessica Harry – Director of Social Marketing David Crawley – Director of Strategic Planning Paul Solomons – Media Director Over 100 combined years studying consumer behavior and growing brands
  • 4. the empactmedia approach • Gain core insights into your business, competitors, end-user, etc. • Translate those insights into meaningful, memorable and motivating messages • Track results and incorporate key learnings
  • 5. connecting the dots Talk to the end-user on their terms – Today’s consumer is like no other in history – more savvy, more aware and more able to tune out your message Meet the end-user at natural intersections – Today’s end-user is more mobile than ever – that means the brand has to weave its way into the very fabric of their lives Create meaningful, memorable & motivating experiences – Today’s end-user sees and hears more messages in a single day than most generations were exposed to in a year. Messages have to be smart, relevant and enlightening
  • 6. a unique vision Connecting the dots between your brand and the consumer of your product • Right insight • Right place/intersection • Right behavioral change stimulators Desired Consumer Action
  • 7. full-service offering The abbreviated list of what we do… Every problem is different and every solution is unique. We go above and beyond the ordinary to find effective, efficient creative results. Offline Online •Brand Strategy •Digital Marketing Strategy •Media Planning •Website Architecture •Copywriting •Website Design •Brand Identity •Mobile App Development •Video Production •Content Writing •Radio Advertising •Videos •Outdoor Advertising •Web Banners •Direct Mail •Social Media Marketing (SMM) Marketing •Search Engine Optimization •Print Advertising (SEO) •Point of Sale (POS) •Search Engine Marketing (SEM) •Tradeshow •Blog Content Marketing •E-mail Marketing
  • 10. Work With a Vision
  • 11. work with a vision advertising
  • 12. work with a vision advertising
  • 13. work with a vision advertising
  • 14. work with a vision point of sale
  • 15. work with a vision coupons
  • 16. work with a vision sales promotion
  • 17. work with a vision digital marketing
  • 18. work with a vision digital marketing
  • 19. work with a vision digital marketing
  • 20. work with a vision mobile app development
  • 21. work with a vision outdoor advertising
  • 22. work with a vision brand repositioning
  • 23. work with a vision corporate communications
  • 24. work with a vision packaging
  • 25. work with a vision logos
  • 26. work with a vision direct mail
  • 27. work with a vision trade shows
  • 28. is empactmedia right for you? • Established in 2003 • Principals work directly with you • Big picture vision activated at the point-of-action • Unique breadth and depth of experience • Passion for your business
  • 29. ask about empactmedia Lance Jensen – Valley Fresh Foods Dave Huddle – Maher Marketing Larry Jenkins - ethology Charlie Kujawa – Chung’s Foods
  • 30. contact empactmedia For more information contact: Greg Alban EmpactMedia 1966 Fox Glen Drive Allen, TX 75013 ph. 214.707.9334 email grega@empactmedia.com