This document provides an overview of Creative Commons licenses. It discusses what Creative Commons is, how CC licenses create a spectrum from most restrictive to least restrictive, and how CC metadata can help with discoverability of works. It also addresses common questions about non-commercial use and how to properly attribute CC licensed works. The key points are that CC licenses reduce transaction costs, metadata improves discoverability, and understanding non-commercial use and attribution are important for both content creators and users.

1. Publishing, Publishers, and
Authors: What you need to
know about Creative
Commons.
Greg Grossmeier
greg@creativecommons.org

2. <Disclaimers>

4. What is Creative Commons?

6. Reduce Transaction Costs

16. Some rights reserved: a spectrum.
Public All Rights
Domain Reserved
least restrictive most restrictive

22. 52

25. <rdf:RDF xmlns="http://creativecommons.org/ns#"
xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#">
<License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/nl/">
<permits rdf:resource="http://creativecommons.org/ns#Reproduction"/>
<permits rdf:resource="http://creativecommons.org/ns#Distribution"/>
<requires rdf:resource="http://creativecommons.org/ns#Notice"/>
<requires rdf:resource="http://creativecommons.org/ns#Attribution"/>
<permits rdf:resource="http://creativecommons.org/ns#CommercialUse"/>
<permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/>
<requires rdf:resource="http://creativecommons.org/ns#ShareAlike"/>
</License>
</rdf:RDF>

27. What browsers see. What humans see.
RDFa Primer - Bridging the Human and Data Webs
http://www.w3.org/TR/xhtml-rdfa-primer/

28. Metadata?

29. The hardest part of
promoting any
work?

30. Discoverability

31. Metadata
=
Discoverability.

32. People search for CC-licensed works.

37. But...
More Importantly

38. Reduce your own
transaction costs.

39. flickr: 183,511,277 photos
(51,536,772 not NC)

41. Wikimedia Commons: 10,132,185
(ALL not NC)

43. http://commons.wikimedia.org/wiki/Human_body_diagrams

44. http://commons.wikimedia.org/wiki/Human_body_diagrams

45. Burning Questions

46. NonCommercial

48. ? “Commercial”

51. “...in any manner that is
primarily intended for or
directed toward commercial
advantage or private
monetary compensation.”

52. ~2/3 of all CC licensed content

53. Defining NonCommercial Study
http://wiki.creativecommons.org/Defining_Noncommercial

54. Copyright Education

55. Only 1 in 5 creators say that
any of the works they have
created in the last 12 months
are copyrighted.

56. Nearly 8 in 10 content users
say that none of the works
they have used in the last 12
months are copyrighted, or
they are “not sure.”

57. “CCFF”

58. Commercial
Or
Not Commercial?

59. Commercial or Not Commercial?
“not-for-profit organization uses work
on its site, organization makes enough
money from ads to cover hosting costs”
Creators: 59.2
Users: 71.7
(1 – 100, 1 = completely NonCommercial, 100 = completely Commerical)

60. Figure 13: Ratings of Commercial Use by Creators and Users: Scenarios Related to Uses Involving Money

61. Figure 15: Ratings of Commercial Use by Creators and Users: Scenarios Related to Uses by Organization

62. Figure 16: Ratings of Commercial Use by Creators and Users: Scenarios Related to Uses with Charitable Purposes

63. Figure 12: Ratings of Commercial Use by Creators and Users: Scenarios Related to Uses by Individual

64. Figure 17: Ratings of Commercial Use by Creators and Users (Anchor Point Exercise)

65. In Sum

66. It is (unfortunately)
lacking clarity.

67. If you must, be clear.

68. http://ocw.mit.edu/terms/

69. Best Practices

70. Books under a CC license

73. MIT Press

76. http://wiki.creativecommons.org/Marking/Creators

77. Use of others' images

78. “Yangtze River” by Greg Grossmeier
(http://www.flickr.com/photos/grggrssmr/5218192252/), available
under a Creative Commons Attribution ShareAlike 3.0 license
(http://creativecommons.org/licenses/by-sa/3.0/).

79. “Yangtze River” by Greg Grossmeier, available under a
Creative Commons Attribution ShareAlike 3.0 license.

80. http://wiki.creativecommons.org/Marking/Users

81. What is your use case?
Greg Grossmeier
greg@creativecommons.org

82. What is your use case?
Greg Grossmeier
greg@creativecommons.org

83. Attributions
 “Sunset Agta Beach Resort - Biliran Philippines” - Leodb -
CC BY SA 3.0
 “Going Over the Waterfall” - Bo Nielsen - CC BY SA 2.0