Data Offloading Opportunity
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Worldwide subscribers are downloading about 200 million wireless data applications per month and data traffic is far outpacing data revenues. This presentation address the offloading opportunities and how to manage broadband wireless data demand.
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Data Offloading Opportunity
- 1. The Ideal Data Offloading Solution Kelvin Lee Senior General Manager Green Packet
- 8. Simplified and ubiquitous connectivity for better user experience resulting in churn reduction Ability to offer differentiated services Opportunity to Improve ARPU Connection Manager The Ideal Solution Freed up data capacity to offer quality mobile services Substantial cost savings through optimized usage of current infrastructure Conclusion UNLIMITED DATA PLAN 3G
- 10. Thank You Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com
Hinweis der Redaktion
- Broad Adoption of Data Service by Subscribers Developed market is slated to see 40% of subscribers on a data plan by 2012 Flat rate tariff plan that encourages use without any incremental cost for incremental data usage Advanced Devices 30% handsets sold will be smart phones by 2011 Smart phoneâs sales surpassed 36.4 million units this year, a 12.7 per cent increase from the same period last year Attractive Data Services With more advance devices in store, a wider variety of applications are offered This establishes a large market for data services
- Congested Network With the increasing mobile data traffic, network congestion is a fierce battle the MNOâs need to fight to keep their subscribers happy. Increased Churn Rate Congestion leads to poor network performance, resulting in declining user experience. Overtime, unhappy users look for alternative service providers. In other words, subscriber churn increases. Data Traffic Outpaces Revenue Growth Operators are increasingly offering flat rate tariffs to stimulate consumer demand. In turn, this causes unrestrained data usage with no incremental revenue.