What have change in the web in the last 15 years.

1. From Yahoo
to Google to Facebook
Ido Green
JPR 2010

2. Fundamental Disruptions
• Radio to TV
• TV to Yahoo
(Ads/display)
• Yahoo to Google
(AdSense/Search)
• Google to Facebook
(Ad,freemuim/Social)

3. Portals
• Few quality web
sites: Yahoo,
AOL,MSN.
• Had power in
distributing ‘eyeballs’
to Advertiser.
• Low users
sophistication.
Less search and more
browsing/surfing.

4. Portals
• Few quality web
sites: Yahoo,
AOL,MSN.
• Had power in
distributing ‘eyeballs’
to Advertiser.
• Low users
sophistication.
Less search and more
browsing/surfing.

5. Googleization
• Enabling “The Long Tail”
Explosion of niche, quality sites.
• Power shifted from portals to
major search engines.
• The power of ‘Ad’ as valid
search result.

6. Googleization
• Enabling “The Long Tail”
Explosion of niche, quality sites.
• Power shifted from portals to
major search engines.
• The power of ‘Ad’ as valid
search result.

7. Social Web
• Explosion of content.
It’s not (only) websites
but people.
• Very sophisticated,
young, board band users.
• hyper-local and hyper-
global.

8. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

9. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

10. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

11. Social commerce
• Multiplayer online games - Zynga,
Playfish etc’.
• Rely on the power of the social graph to
promote their games to new users.
• Location/Geo - lots of startups are working
on new business modules.

12. Thank you!